Corporate blogging among Nordic listed corporations

Corporate blogging among Nordic listed corporations - Presentation Transcript

Nordic Large Cap blogging index: - corporations and the conversation Nov 2008 Burson-Marsteller

Overview

Number of companies

(official list by OMX + Norway on July 18, 2008):

Sweden: 56

Finland: 27

Denmark: 24

Norway: 25

(excluding multiple listings)

Research performed during Aug and Sept 2008.

List of blogs - Finland

Nokia: several blogs, for example

http://blog.n-gage.com/

http://blogs.s60.com/

List of blogs - Norway

Telenor

http://trainee-blog.telenor.com/

List of blogs - Sweden

ABB: RobotStudio's Blogg

http://robotstudio.blogspot.com/

Electrolux: Second life blog

http://secondlife.electrolux.com

Ericsson: Televisionary blog

http://www.ericsson.com/campaign/televisionary/blog.html

Ericsson: Ericsson Racing Team

http://www.ericssonracingteam.com/#url=/en/siteroot/TEAM/

NCC: Student blog

http://www.ncc.se/sv/Jobba-hos-oss/Student/Var-blogg/

Skanska: Global trainee blogs

http://www.skanska.com/en/Careers/Students--graduates/Skanska-programs/Global-Trainee-program/Blog/

Swedbank: Sparabloggen

www.sparabloggen.se

Tele 2: OS-bloggen

http://www.tele2.se/os-blogg.html

(blog has been discontinued, Nov, 2008)

Telia: iPhone blog

http://www.teliaiphoneblog.se

West Siberian Resources Ltd: The official West Siberian Resources Ltd. Blog (blog has been discontinued with the appointment of a new Managing Director, Oct 30, 2008)

http://www.westsiberian.com

Volvo: Volvo Buses Environmental Blog

http://212.181.8.238/webbplatser/vbeb/default.aspx

Volvo: Mission IT Blog

http://212.181.8.238/webbplatser/volvoitblog/default.aspx

Titles of bloggers, examples

Trainees

VP, Applications Software Strategy

Research professor (external)

Strategic Marketing Manager

Director Product Management

Director Tactical Marketing

Head of Investment Center

Writer

Head of Institute for Private Economy

Employee, Structured Products

Managing Director

Volvo Buses Environmental Director

IT expert

Commerce Manager for Software Products at ABB Robotics

External: Swedish Olympic Committee

Number of companies with blogs

Companies that blog

Industry sectors

RSS enabled* *Companies that use RSS on at least one of its blogs

Comments enabled* *Companies that allow comments on at least one of its blogs.

Trackbacks enabled *Companies that allow trackbacks on at least one of its blogs

Social bookmarks* *Companies that use social bookmarks on at least one of its blogs

Contact About Burson-Marsteller Burson-Marsteller is a fully integrated communications agency with a core competency in digital media. The agency develops communications strategies around social media/community, online reputation management, interactive experience design, digital business management, and mobile marketing on behalf of corporations, consumer brands, government agencies and other large organizations. In the past year, Burson-Marsteller’s digital practice has led award winning programs such as the Treasury Department’s digital unveiling of new the $5 bill, Second Life on behalf of The Mexico Tourism Board, Hormel Foods digital overhaul, and integrated communications planning and execution for Transitions Optical. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ:WPPGY), one of the world’s leading communications services networks. Blog: Digital Perspectives Blog http://www.digitalperspectiveblog.com/ B-M on Twitter http://twitter.com/BMdigital B-M Nordic: Hans Kullin, Digital Strategist Nordic, +46 70 291 78 22, [email_address] , http:// twitter.com/kullin