Corporate blogging among Nordic listed corporations

Nordic Large Cap blogging index: - corporations and the conversation Nov 2008 Burson-Marsteller

Overview
Number of companies
(official list by OMX + Norway on July 18, 2008):
Sweden: 56
Finland: 27
Denmark: 24
Norway: 25
(excluding multiple listings)
Research performed during Aug and Sept 2008.

List of blogs - Finland
Nokia: several blogs, for example
http://blog.n-gage.com/
http://blogs.s60.com/

List of blogs - Norway
Telenor
http://trainee-blog.telenor.com/

List of blogs - Sweden
ABB: RobotStudio's Blogg
http://robotstudio.blogspot.com/
Electrolux: Second life blog
http://secondlife.electrolux.com
Ericsson: Televisionary blog
http://www.ericsson.com/campaign/televisionary/blog.html
Ericsson: Ericsson Racing Team
http://www.ericssonracingteam.com/#url=/en/siteroot/TEAM/

NCC: Student blog
http://www.ncc.se/sv/Jobba-hos-oss/Student/Var-blogg/
Skanska: Global trainee blogs
http://www.skanska.com/en/Careers/Students--graduates/Skanska-programs/Global-Trainee-program/Blog/
Swedbank: Sparabloggen
www.sparabloggen.se
Tele 2: OS-bloggen
http://www.tele2.se/os-blogg.html
(blog has been discontinued, Nov, 2008)

Telia: iPhone blog
http://www.teliaiphoneblog.se
West Siberian Resources Ltd: The official West Siberian Resources Ltd. Blog (blog has been discontinued with the appointment of a new Managing Director, Oct 30, 2008)
http://www.westsiberian.com
Volvo: Volvo Buses Environmental Blog
http://212.181.8.238/webbplatser/vbeb/default.aspx
Volvo: Mission IT Blog
http://212.181.8.238/webbplatser/volvoitblog/default.aspx

Titles of bloggers, examples
Trainees
VP, Applications Software Strategy
Research professor (external)
Strategic Marketing Manager
Director Product Management
Director Tactical Marketing
Head of Investment Center
Writer
Head of Institute for Private Economy
Employee, Structured Products
Managing Director
Volvo Buses Environmental Director
IT expert
Commerce Manager for Software Products at ABB Robotics
External: Swedish Olympic Committee

Number of companies with blogs

Companies that blog

Industry sectors

RSS enabled* *Companies that use RSS on at least one of its blogs

Comments enabled* *Companies that allow comments on at least one of its blogs.

Trackbacks enabled *Companies that allow trackbacks on at least one of its blogs

Social bookmarks* *Companies that use social bookmarks on at least one of its blogs

Contact About Burson-Marsteller Burson-Marsteller is a fully integrated communications agency with a core competency in digital media. The agency develops communications strategies around social media/community, online reputation management, interactive experience design, digital business management, and mobile marketing on behalf of corporations, consumer brands, government agencies and other large organizations. In the past year, Burson-Marsteller’s digital practice has led award winning programs such as the Treasury Department’s digital unveiling of new the $5 bill, Second Life on behalf of The Mexico Tourism Board, Hormel Foods digital overhaul, and integrated communications planning and execution for Transitions Optical. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ:WPPGY), one of the world’s leading communications services networks. Blog: Digital Perspectives Blog http://www.digitalperspectiveblog.com/ B-M on Twitter http://twitter.com/BMdigital B-M Nordic: Hans Kullin, Digital Strategist Nordic, +46 70 291 78 22, [email_address] , http:// twitter.com/kullin

http://www.kullin.net	107
http://www.oursocialmedia.com	74
http://socialsquare.dk	48
http://oursocialmedia.com	29
http://online-pr.se	26
http://www.bmparisblog.com	25
http://www.aboutblank.nl	16
http://www.socialamedier.com	10
http://web.archive.org	4
http://crossmedia.b-m.ch	3
http://www.slideshare.net	3
http://bitzandpieciz.blogspot.com	1
http://209.85.129.132	1
http://static.slideshare.net	1
http://www.socialsquare.dk	1

Corporate blogging among Nordic listed corporations

by kullin on Nov 10, 2008

Accessibility

Categories

Tags

Upload Details

Usage Rights

15 Embeds 349

Statistics

Corporate blogging among Nordic listed corporations — Presentation Transcript