Corporate blogging among Nordic listed corporations


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Nordic Large Cap blogging survey. A report about proactive blogging among the largest listed corporations in Sweden, Norway, Finland and Denmark.

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Corporate blogging among Nordic listed corporations

  1. 1. Nordic Large Cap blogging index: - corporations and the conversation Nov 2008 Burson-Marsteller
  2. 2. Overview <ul><li>Number of companies </li></ul><ul><li>(official list by OMX + Norway on July 18, 2008): </li></ul><ul><li>Sweden: 56 </li></ul><ul><li>Finland: 27 </li></ul><ul><li>Denmark: 24 </li></ul><ul><li>Norway: 25 </li></ul><ul><li>(excluding multiple listings) </li></ul><ul><li>Research performed during Aug and Sept 2008. </li></ul>
  3. 3. List of blogs - Finland <ul><li>Nokia: several blogs, for example </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  4. 4. List of blogs - Norway <ul><li>Telenor </li></ul><ul><li> </li></ul>
  5. 5. List of blogs - Sweden <ul><li>ABB: RobotStudio's Blogg </li></ul><ul><li> </li></ul><ul><li>Electrolux: Second life blog </li></ul><ul><li> </li></ul><ul><li>Ericsson: Televisionary blog </li></ul><ul><li> </li></ul><ul><li>Ericsson: Ericsson Racing Team </li></ul><ul><li> </li></ul>
  6. 6. List of blogs - Sweden <ul><li>NCC: Student blog </li></ul><ul><li> </li></ul><ul><li>Skanska: Global trainee blogs </li></ul><ul><li> </li></ul><ul><li>Swedbank: Sparabloggen </li></ul><ul><li> </li></ul><ul><li>Tele 2: OS-bloggen </li></ul><ul><li> </li></ul><ul><li>(blog has been discontinued, Nov, 2008) </li></ul>
  7. 7. List of blogs - Sweden <ul><li>Telia: iPhone blog </li></ul><ul><li> </li></ul><ul><li>West Siberian Resources Ltd: The official West Siberian Resources Ltd. Blog (blog has been discontinued with the appointment of a new Managing Director, Oct 30, 2008) </li></ul><ul><li> </li></ul><ul><li>Volvo: Volvo Buses Environmental Blog </li></ul><ul><li> </li></ul><ul><li>Volvo: Mission IT Blog </li></ul><ul><li> </li></ul>
  8. 8. Titles of bloggers, examples <ul><li>Trainees </li></ul><ul><li>VP, Applications Software Strategy </li></ul><ul><li>Research professor (external) </li></ul><ul><li>Strategic Marketing Manager </li></ul><ul><li>Director Product Management </li></ul><ul><li>Director Tactical Marketing </li></ul><ul><li>Head of Investment Center </li></ul><ul><li>Writer </li></ul><ul><li>Head of Institute for Private Economy </li></ul><ul><li>Employee, Structured Products </li></ul><ul><li>Managing Director </li></ul><ul><li>Volvo Buses Environmental Director </li></ul><ul><li>IT expert </li></ul><ul><li>Commerce Manager for Software Products at ABB Robotics </li></ul><ul><li>External: Swedish Olympic Committee </li></ul>
  9. 9. Number of companies with blogs
  10. 10. Companies that blog
  11. 11. Industry sectors
  12. 12. RSS enabled* *Companies that use RSS on at least one of its blogs
  13. 13. Comments enabled* *Companies that allow comments on at least one of its blogs.
  14. 14. Trackbacks enabled *Companies that allow trackbacks on at least one of its blogs
  15. 15. Social bookmarks* *Companies that use social bookmarks on at least one of its blogs
  16. 16. Contact About Burson-Marsteller Burson-Marsteller is a fully integrated communications agency with a core competency in digital media. The agency develops communications strategies around social media/community, online reputation management, interactive experience design, digital business management, and mobile marketing on behalf of corporations, consumer brands, government agencies and other large organizations. In the past year, Burson-Marsteller’s digital practice has led award winning programs such as the Treasury Department’s digital unveiling of new the $5 bill, Second Life on behalf of The Mexico Tourism Board, Hormel Foods digital overhaul, and integrated communications planning and execution for Transitions Optical. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ:WPPGY), one of the world’s leading communications services networks. Blog: Digital Perspectives Blog B-M on Twitter B-M Nordic: Hans Kullin, Digital Strategist Nordic, +46 70 291 78 22, [email_address] , http://