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Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
Corporate blogging among Nordic listed corporations
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Corporate blogging among Nordic listed corporations

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Nordic Large Cap blogging survey. A report about proactive blogging among the largest listed corporations in Sweden, Norway, Finland and Denmark.

Nordic Large Cap blogging survey. A report about proactive blogging among the largest listed corporations in Sweden, Norway, Finland and Denmark.

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  • 1. Nordic Large Cap blogging index: - corporations and the conversation Nov 2008 Burson-Marsteller
  • 2. Overview <ul><li>Number of companies </li></ul><ul><li>(official list by OMX + Norway on July 18, 2008): </li></ul><ul><li>Sweden: 56 </li></ul><ul><li>Finland: 27 </li></ul><ul><li>Denmark: 24 </li></ul><ul><li>Norway: 25 </li></ul><ul><li>(excluding multiple listings) </li></ul><ul><li>Research performed during Aug and Sept 2008. </li></ul>
  • 3. List of blogs - Finland <ul><li>Nokia: several blogs, for example </li></ul><ul><li>http://blog.n-gage.com/ </li></ul><ul><li>http://blogs.s60.com/ </li></ul>
  • 4. List of blogs - Norway <ul><li>Telenor </li></ul><ul><li>http://trainee-blog.telenor.com/ </li></ul>
  • 5. List of blogs - Sweden <ul><li>ABB: RobotStudio's Blogg </li></ul><ul><li>http://robotstudio.blogspot.com/ </li></ul><ul><li>Electrolux: Second life blog </li></ul><ul><li>http://secondlife.electrolux.com </li></ul><ul><li>Ericsson: Televisionary blog </li></ul><ul><li>http://www.ericsson.com/campaign/televisionary/blog.html </li></ul><ul><li>Ericsson: Ericsson Racing Team </li></ul><ul><li>http://www.ericssonracingteam.com/#url=/en/siteroot/TEAM/ </li></ul>
  • 6. List of blogs - Sweden <ul><li>NCC: Student blog </li></ul><ul><li>http://www.ncc.se/sv/Jobba-hos-oss/Student/Var-blogg/ </li></ul><ul><li>Skanska: Global trainee blogs </li></ul><ul><li>http://www.skanska.com/en/Careers/Students--graduates/Skanska-programs/Global-Trainee-program/Blog/ </li></ul><ul><li>Swedbank: Sparabloggen </li></ul><ul><li>www.sparabloggen.se </li></ul><ul><li>Tele 2: OS-bloggen </li></ul><ul><li>http://www.tele2.se/os-blogg.html </li></ul><ul><li>(blog has been discontinued, Nov, 2008) </li></ul>
  • 7. List of blogs - Sweden <ul><li>Telia: iPhone blog </li></ul><ul><li>http://www.teliaiphoneblog.se </li></ul><ul><li>West Siberian Resources Ltd: The official West Siberian Resources Ltd. Blog (blog has been discontinued with the appointment of a new Managing Director, Oct 30, 2008) </li></ul><ul><li>http://www.westsiberian.com </li></ul><ul><li>Volvo: Volvo Buses Environmental Blog </li></ul><ul><li>http://212.181.8.238/webbplatser/vbeb/default.aspx </li></ul><ul><li>Volvo: Mission IT Blog </li></ul><ul><li>http://212.181.8.238/webbplatser/volvoitblog/default.aspx </li></ul>
  • 8. Titles of bloggers, examples <ul><li>Trainees </li></ul><ul><li>VP, Applications Software Strategy </li></ul><ul><li>Research professor (external) </li></ul><ul><li>Strategic Marketing Manager </li></ul><ul><li>Director Product Management </li></ul><ul><li>Director Tactical Marketing </li></ul><ul><li>Head of Investment Center </li></ul><ul><li>Writer </li></ul><ul><li>Head of Institute for Private Economy </li></ul><ul><li>Employee, Structured Products </li></ul><ul><li>Managing Director </li></ul><ul><li>Volvo Buses Environmental Director </li></ul><ul><li>IT expert </li></ul><ul><li>Commerce Manager for Software Products at ABB Robotics </li></ul><ul><li>External: Swedish Olympic Committee </li></ul>
  • 9. Number of companies with blogs
  • 10. Companies that blog
  • 11. Industry sectors
  • 12. RSS enabled* *Companies that use RSS on at least one of its blogs
  • 13. Comments enabled* *Companies that allow comments on at least one of its blogs.
  • 14. Trackbacks enabled *Companies that allow trackbacks on at least one of its blogs
  • 15. Social bookmarks* *Companies that use social bookmarks on at least one of its blogs
  • 16. Contact About Burson-Marsteller Burson-Marsteller is a fully integrated communications agency with a core competency in digital media. The agency develops communications strategies around social media/community, online reputation management, interactive experience design, digital business management, and mobile marketing on behalf of corporations, consumer brands, government agencies and other large organizations. In the past year, Burson-Marsteller’s digital practice has led award winning programs such as the Treasury Department’s digital unveiling of new the $5 bill, Second Life on behalf of The Mexico Tourism Board, Hormel Foods digital overhaul, and integrated communications planning and execution for Transitions Optical. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ:WPPGY), one of the world’s leading communications services networks. Blog: Digital Perspectives Blog http://www.digitalperspectiveblog.com/ B-M on Twitter http://twitter.com/BMdigital B-M Nordic: Hans Kullin, Digital Strategist Nordic, +46 70 291 78 22, [email_address] , http:// twitter.com/kullin

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