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Corporate blogging among Nordic listed corporations


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Nordic Large Cap blogging survey. A report about proactive blogging among the largest listed corporations in Sweden, Norway, Finland and Denmark.

Nordic Large Cap blogging survey. A report about proactive blogging among the largest listed corporations in Sweden, Norway, Finland and Denmark.

Published in: Business, Technology

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  • 1. Nordic Large Cap blogging index: - corporations and the conversation Nov 2008 Burson-Marsteller
  • 2. Overview
    • Number of companies
    • (official list by OMX + Norway on July 18, 2008):
    • Sweden: 56
    • Finland: 27
    • Denmark: 24
    • Norway: 25
    • (excluding multiple listings)
    • Research performed during Aug and Sept 2008.
  • 3. List of blogs - Finland
    • Nokia: several blogs, for example
  • 4. List of blogs - Norway
    • Telenor
  • 5. List of blogs - Sweden
    • ABB: RobotStudio's Blogg
    • Electrolux: Second life blog
    • Ericsson: Televisionary blog
    • Ericsson: Ericsson Racing Team
  • 6. List of blogs - Sweden
    • NCC: Student blog
    • Skanska: Global trainee blogs
    • Swedbank: Sparabloggen
    • Tele 2: OS-bloggen
    • (blog has been discontinued, Nov, 2008)
  • 7. List of blogs - Sweden
    • Telia: iPhone blog
    • West Siberian Resources Ltd: The official West Siberian Resources Ltd. Blog (blog has been discontinued with the appointment of a new Managing Director, Oct 30, 2008)
    • Volvo: Volvo Buses Environmental Blog
    • Volvo: Mission IT Blog
  • 8. Titles of bloggers, examples
    • Trainees
    • VP, Applications Software Strategy
    • Research professor (external)
    • Strategic Marketing Manager
    • Director Product Management
    • Director Tactical Marketing
    • Head of Investment Center
    • Writer
    • Head of Institute for Private Economy
    • Employee, Structured Products
    • Managing Director
    • Volvo Buses Environmental Director
    • IT expert
    • Commerce Manager for Software Products at ABB Robotics
    • External: Swedish Olympic Committee
  • 9. Number of companies with blogs
  • 10. Companies that blog
  • 11. Industry sectors
  • 12. RSS enabled* *Companies that use RSS on at least one of its blogs
  • 13. Comments enabled* *Companies that allow comments on at least one of its blogs.
  • 14. Trackbacks enabled *Companies that allow trackbacks on at least one of its blogs
  • 15. Social bookmarks* *Companies that use social bookmarks on at least one of its blogs
  • 16. Contact About Burson-Marsteller Burson-Marsteller is a fully integrated communications agency with a core competency in digital media. The agency develops communications strategies around social media/community, online reputation management, interactive experience design, digital business management, and mobile marketing on behalf of corporations, consumer brands, government agencies and other large organizations. In the past year, Burson-Marsteller’s digital practice has led award winning programs such as the Treasury Department’s digital unveiling of new the $5 bill, Second Life on behalf of The Mexico Tourism Board, Hormel Foods digital overhaul, and integrated communications planning and execution for Transitions Optical. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ:WPPGY), one of the world’s leading communications services networks. Blog: Digital Perspectives Blog B-M on Twitter B-M Nordic: Hans Kullin, Digital Strategist Nordic, +46 70 291 78 22, [email_address] , http://