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Russia & Yahoo! in the Global Internet Advertising Market
 

Russia & Yahoo! in the Global Internet Advertising Market

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  • CONFIDENTIAL YAHOO! do not distribute
  • SLIDE 2: So it’s easy to see why more than half a BILLION people worldwide spend 3.4 hours every month deeply engaged in Yahoo! content…that’s 2X greater than our closest competitor. TRANSITION: Now let’s take a look at all of the offerings and capabilities we have to provide solutions and deliver value for our customers.
  • It’s all a bit overwhelming. We’re clearly in the era of the empowered consumer. A consumer who has infinite choices and control over the media in their lives. A consumer who demands a personalized and engaging online experience. So how do you get this consumer’s attention? How do you get invited into their conversations? What’s the right mix of offline and online? Bottom line: So how does a marketer succeed today? How do you navigate through this new landscape?
  • Yahoo! can help you in four key areas: • Reach: We can provide you reach to the largest and highest-quality audiences. • Insights: We understand online consumer behavior and interests better than anyone else. • Relevance: Because we understand online consumer behavior so well, we can help you make your messages even more relevant and help you engage with your consumers in entirely new ways. • Partnership: We’re committed to a lasting partnership— focused on getting you the results you’re after. Let’s start by talking about reach.

Russia & Yahoo! in the Global Internet Advertising Market Russia & Yahoo! in the Global Internet Advertising Market Presentation Transcript