Russia  &  Yahoo!  in the Global Internet Advertising Market: Marvin Liao Sept 18, 2009
<ul><li>To  connect  people to their passions, their communities, and the world’s knowledge. </li></ul><ul><li>To be the  ...
CONFIDENTIAL YAHOO! Do not distribute Yahoo! reaches 500+ million users everyday in 39 markets and 31 languages Why Yahoo!...
2
Gaming Email Domestic + global? Questions we’re hearing from marketers: • “ How do I get my audience’s attention?” • “How ...
•  Broad  reach  to quality audiences • Unmatched consumer  insights • Increased  relevance  and engagement •  Partnership...
DISPLAY: Rich Media Geo Targeting Demo Targeting Behavioral Targeting Retargeting  Dynamic Ads Enhanced Retargeting Promot...
Designs selected by Demo Optimal Messaging selected by Multi-variate Learning Products automatically selected for best per...
What is a Smart Ad? Dynamic Generation and Optimization of Rich Media Ads <ul><li>Dynamic ad generation :  A flexible ad u...
Smart Ads - an example 10 images 5 Backgrounds <ul><li>This simple example has 150,000 possible variations – far more than...
 
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Russia & Yahoo! in the Global Internet Advertising Market

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  • CONFIDENTIAL YAHOO! do not distribute
  • SLIDE 2: So it’s easy to see why more than half a BILLION people worldwide spend 3.4 hours every month deeply engaged in Yahoo! content…that’s 2X greater than our closest competitor. TRANSITION: Now let’s take a look at all of the offerings and capabilities we have to provide solutions and deliver value for our customers.
  • It’s all a bit overwhelming. We’re clearly in the era of the empowered consumer. A consumer who has infinite choices and control over the media in their lives. A consumer who demands a personalized and engaging online experience. So how do you get this consumer’s attention? How do you get invited into their conversations? What’s the right mix of offline and online? Bottom line: So how does a marketer succeed today? How do you navigate through this new landscape?
  • Yahoo! can help you in four key areas: • Reach: We can provide you reach to the largest and highest-quality audiences. • Insights: We understand online consumer behavior and interests better than anyone else. • Relevance: Because we understand online consumer behavior so well, we can help you make your messages even more relevant and help you engage with your consumers in entirely new ways. • Partnership: We’re committed to a lasting partnership— focused on getting you the results you’re after. Let’s start by talking about reach.
  • Russia & Yahoo! in the Global Internet Advertising Market

    1. 1. Russia & Yahoo! in the Global Internet Advertising Market: Marvin Liao Sept 18, 2009
    2. 2. <ul><li>To connect people to their passions, their communities, and the world’s knowledge. </li></ul><ul><li>To be the “ Must Buy ” and “Partner of Choice ” for the Top Advertisers and Agencies in the World. </li></ul>
    3. 3. CONFIDENTIAL YAHOO! Do not distribute Yahoo! reaches 500+ million users everyday in 39 markets and 31 languages Why Yahoo!?? #1 Web destination in the World 500+ million users monthly! #1 Start Page in the world: Yahoo.com #1 in Personalization more online users personalize their Start Page with Yahoo! than with any other portal Source: Yahoo! Internal Data. Canada UK France Germany Russia China Korea Japan Taiwan Hong Kong Australia South East Asia India Italy Catalan Spain Argentina Brazil Mexico USA
    4. 4. 2
    5. 5. Gaming Email Domestic + global? Questions we’re hearing from marketers: • “ How do I get my audience’s attention?” • “How do I participate in their conversations?” • “What’s the right balance of investment to reach my consumers?” TV Instant Messaging Podcasts Blogs Radio SMS TiVo/DVR Groups Mobile Magazines Social networks Facebook YouTube iTunes Peer-to-peer Time-shifting Surfing Billboards Social media + programmed content? Mix of traditional + online? Buy direct + use an ad network? Mobile devices Video + search + display + mobile? Context + behavioral targeting? Online
    6. 6. • Broad reach to quality audiences • Unmatched consumer insights • Increased relevance and engagement • Partnership for results Yahoo! provides:
    7. 7. DISPLAY: Rich Media Geo Targeting Demo Targeting Behavioral Targeting Retargeting Dynamic Ads Enhanced Retargeting Promotions Custom Solutions MOBILE: Mobile Display (with targeting, class2 CPC) Mobile Search (OneSearch, run of network) THE EXC: Class 2 HANGE Reverse Look up Pixeling Clickable Video Ads Interactive Video Ads Smart Ads Consumer Direct AD UNIT SIZES: LRec – 300 x 250 North – 728 x 90 Monster – 425 x 600 Sky – 120 x 600 NT1 – 954 x 60 SEARCH: Sponsored Search Search Submit Pro Content Match Rich ads in Search Product Submit Travel Submit AUDIENCES: Boomers Teens Affluent shoppers Car buyers Women 25-54 Moms Young men 3
    8. 8. Designs selected by Demo Optimal Messaging selected by Multi-variate Learning Products automatically selected for best performance Dynamic Interactive Content pulled from Feeds A Sample Smart Ad Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved
    9. 9. What is a Smart Ad? Dynamic Generation and Optimization of Rich Media Ads <ul><li>Dynamic ad generation : A flexible ad unit that can have millions of variations </li></ul><ul><li>Automated optimization : A smart server that will experiment to find the best performing variation for each user </li></ul><ul><li>Highly targeted ad inventory : More targeting data enables better decisions regarding which variation to show – and Yahoo has the most highly targeted inventory in the world </li></ul>Yahoo! Proprietary and Confidential. ©2007 All Rights Reserved Smart Ads combine three technologies:
    10. 10. Smart Ads - an example 10 images 5 Backgrounds <ul><li>This simple example has 150,000 possible variations – far more than is possible without Smart Ads </li></ul><ul><li>A particular variation is selected for each impression for maximum performance and geographic accuracy </li></ul><ul><li>Link directly to ticket purchase </li></ul><ul><li>Showtime data provided by studio or from online vendor </li></ul><ul><li>Far more variations possible – variable headlines, fonts, layouts, embedded videos, etc. </li></ul>5 x 10 x 3,000 = 150,000 variations 3000 Theaters: Nearest theater shown by default
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