In green the areas of the brain in activity when you are reading a book
The areas of the brain in activity when accessing the Internet (including the pre frontal cortex responsible for quick decisions)
Conclusion: The web does stimulate your brain!
Let’s talk about feature films and leave Internet bit aside: What is the name & length of the longest film ever produced?
TOP 3 LONGEST HOLLYWOOD FILMS
Why films are shorter now? BecauaseHolywoodknows that long films are mostly part of the past
Average length of a regular feature film today is less than 10 years ago
Because your attention spam is getting lesser & lesser
And multitasking is become more and more common for everyone
You check your e-mail, talk on the phone and watch TV at the same time
Cinema industry do research (properly)
Cinema industry is also aware of the Internet invasion
‘Every single Hollywood studio right now is fascinated if not obsessed by the web’ Michael Gubbins, Screen International
Because Holywood is facing competition & losing dollars…
WEB & FILMS
What is the name & length of the shortest film ever produced?
THE ONE SEC OND FILM !!!!!
Today producing a film is a much more democratic exercise
You don’t need millions of dollars, expensive producers, moody Marilyns and crazy Mansons to be successful All you need a good idea and a camera or even the camera of your mobile
SUGAR MAN Worlds First Mobile Phone feature Film using Sony Ericsson W900 >
ACROSS THE HALL An American short film, made available to view online or downloaded to a cell phone. >
The evolution of the web movie Broadcast on bebo.com, Kate Modern is in its second series The success of last year's teen web drama Kate Modern has spurred creative types, TV production companies and now movie studios into thinking seriously about attracting an audience on the web, rather than relying on TV, cinema and DVD
"The critical thing for film is being seen. The web and social networking allows you to reach a group of people who are interested." Michael Gubbins, editor of Screen International
What is the recipe for being seen in such crowded environment?
“…And storytellers, I think, have discovered this, by the only infallible method of trying a story out on several groups, trying out so many times that the findings speak with finality for the story. Thumps up-thumbs down.”
The Way of the Story Teller by Ruth Sawyer
All in all is about a great story! What does it mean a great story? 3 E’S Engaging Emotional Entertaining
Introducing Filminute – The International ONE MINUTE FILM FESTIVAL
Born in 2006
Dedicated to one-minute films only
Kevin Roberts, Chief Executive Officer Worldwide Saatchi & Saatchi
Michael Ondaatje, Writer of English Patient (adapted by Anthony Minghella to film and Oscar winner for best picture)
Academy Award-winning screenwriter and filmmaker, Paul Haggis (Crash, Million Dollar Baby)
Hilman Curtis, designer, author & filmmaker author of the book “On Creating Short Films for the Web”
David Kennedy, founder of the ad agency Wieden & Kennedy
YOU! VOTE! www.filminute.com
EVERY30th of September of the year you can vote and choose the winner of the category “People’s Choice”
Filminute 3 main pillars
1.Great story telling
2.Good production value
ENJOY WINNERS IN 09 AT WWW.FILMINUTE.COM/2009
The 2008 edition of the festival attracted submissions from 60 countries and audiences from 94 countries The 25 shortlisted films generated over 3 million minutes of screenings
“The Internet will kill the TV, not the You Tube” Chad Hurley – You Tube founder
And talking about You Tube a few more numbers & information
People watch 100 million videos per day on YouTube
Web users are now downloading 8 Billion videos per month! 65,000 videos are uploaded daily to YouTube YouTube accounts for 60% of all videos watched online There are over 108 million online video users today By 2010, that figure will climb to 157 million users
How does advertising have to react on this new situation? Advertising todaymust not meabout push but about pull
Advertisingmust beabout unconventional formats
Millions downloads Great ad case that changed the paradigms of the most important ad festival in the world (1stever Titanium Lion in Cannes) http://www.youtube.com/watch?v=hzOxEkwHqEI
1 second ads from Miller
The 1 second ad….
"Miller High Life is all about high quality and great value, so it wouldn’t make sense for this brand to pay $3 million for a 30-second ad. Just like our consumers, High Life strives to make smart choices. One second should be plenty of time to remind viewers that Miller High Life is common sense in a bottle."
Kevin Oglesby, Miller High Life Senior Brand Manager