Au revoir remote control!

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Au revoir remote control!

  1. 1. Au revoir remote control<br />
  2. 2. “PRESSURE <br />IS PRIVILEGE”<br />Anonymous<br />
  3. 3. INTERNET & US<br />
  4. 4.
  5. 5. In green the <br />areas of the<br />brain in activity when you are reading a book<br />
  6. 6.
  7. 7. The areas of the brain in activity when accessing the Internet<br />(including the pre <br />frontal cortex<br />responsible for<br />quick decisions)<br />
  8. 8. Conclusion:<br />The web does stimulate your brain!<br />
  9. 9. Let’s talk about feature films and leave Internet bit aside:<br /> What is the name<br />& length of the longest film ever produced?<br />
  10. 10. EXPERIMENTAL FILMS<br />
  11. 11. TOP 3 LONGEST HOLLYWOOD FILMS<br />
  12. 12. Why films are shorter now?<br />BecauaseHolywoodknows that long films are mostly part of the past<br /> <br /> <br />Average length of a regular feature film today is less than 10 years ago <br /> <br /> <br />
  13. 13. And also…<br /> <br />Because your attention spam is getting lesser & lesser<br /> <br />And multitasking is become more and more common for everyone <br /> <br />You check your e-mail, talk on the phone and watch TV at the same time<br /> <br />Cinema industry do research (properly)<br /> <br />Cinema industry is also aware of the Internet invasion<br />
  14. 14. ‘Every single Hollywood studio right now<br />is fascinated if not obsessed by the web’<br />Michael Gubbins, Screen International<br />
  15. 15.  <br />Why?<br /> <br />
  16. 16.  <br />Because Holywood is facing competition & losing dollars…<br />
  17. 17.  <br />WEB & FILMS<br />
  18. 18.  <br />What is the name & length of the shortest film ever produced? <br />
  19. 19.  <br />THE<br />ONE<br />SEC<br />OND<br />FILM<br />!!!!!<br />
  20. 20. Today producing a film is a much more democratic exercise<br /> <br />You don’t need millions of dollars, expensive producers,<br />moody Marilyns and crazy Mansons to be successful<br />All you need a good idea and a camera or even<br />the camera of your mobile<br />
  21. 21. SUGAR MAN<br />Worlds First Mobile Phone feature Film using Sony Ericsson W900 <br />&gt;<br />
  22. 22. ACROSS THE HALL<br />An American short film, made available to view online or downloaded to a cell phone.<br />&gt;<br />
  23. 23. The evolution of the web movie <br />Broadcast on bebo.com, Kate Modern is in its second series<br />The success of last year&apos;s teen web drama Kate Modern has spurred creative types, TV production companies and now movie studios into thinking seriously about attracting an audience on the web, rather than relying on TV, cinema and DVD <br />
  24. 24. &quot;The critical thing for film is being seen. The web and social networking allows you to reach a group of people who are<br />interested.&quot; <br />Michael Gubbins, editor of Screen International <br />
  25. 25. What is the recipe <br />for being seen<br />in such crowded <br />environment? <br />
  26. 26. “…And storytellers, I think, have discovered this, by the only infallible method of trying a story out on several groups, trying out so many times that the findings speak with finality for the story. Thumps up-thumbs down.”<br /> <br />The Way of the Story Teller by Ruth Sawyer<br />
  27. 27. All in all is about a great story! <br />What does it mean a great story?<br />3 E’S<br />Engaging<br />Emotional<br />Entertaining<br />
  28. 28. Introducing <br />Filminute – <br />The International <br />ONE MINUTE<br />FILM FESTIVAL<br />
  29. 29. Born in 2006<br /> <br />Dedicated to one-minute films only<br /> <br />Great jury<br /> <br />Kevin Roberts, Chief Executive Officer Worldwide Saatchi & Saatchi<br /> <br />Michael Ondaatje, Writer of English Patient (adapted by Anthony Minghella to film and Oscar winner for best picture)<br /> <br />Academy Award-winning screenwriter and filmmaker, Paul Haggis (Crash, Million Dollar Baby)<br /> <br />Hilman Curtis, designer, author & filmmaker author of the book “On Creating Short Films for the Web”<br /> <br />David Kennedy, founder of the ad agency Wieden & Kennedy <br /> <br />And….<br />
  30. 30. YOU!<br />VOTE!<br />www.filminute.com<br /> <br />EVERY30th of September of the year you can vote and choose<br /> the winner of the category “People’s Choice”<br />
  31. 31.  <br />Filminute 3 main pillars<br /> <br />1.Great story telling<br /> <br />2.Good production value<br /> <br />3.Great jury<br />
  32. 32. ENJOY WINNERS IN 09 AT <br />WWW.FILMINUTE.COM/2009<br />
  33. 33. The 2008 edition of the festival attracted submissions from <br />60 countries and audiences from 94 countries<br />The 25 shortlisted films generated over 3 million minutes of screenings<br />
  34. 34. New Chapter:<br /> <br />THE MEDIA ENVIRONMENT & ADVERTISING<br /> <br />Did you know?<br /> <br />http://www.youtube.com/watch?v=6ILQrUrEWe8&feature=player_embedded<br />
  35. 35.  <br />AND WHAT IS GOING TO HAPPEN TO THE TV?<br /> <br />&gt;<br />
  36. 36. “The Internet will kill the TV, not the You Tube”<br />Chad Hurley – You Tube founder<br />
  37. 37. And talking about You Tube a few more numbers & information<br />
  38. 38. People watch 100 million videos per day on YouTube<br /> <br />Web users are now downloading 8 Billion videos per month!<br />65,000 videos are uploaded daily to YouTube<br />YouTube accounts for 60% of all videos watched online<br />There are over 108 million online video users today<br />By 2010, that figure will climb to 157 million users<br />
  39. 39. How does advertising have to react on this new situation?<br />Advertising todaymust not meabout push but about pull<br /> <br />Advertisingmust beabout unconventional formats<br /> <br />
  40. 40. BMW Films<br />  <br />Millions downloads<br />Great ad case that changed the paradigms of the most important ad festival <br />in the world (1stever Titanium Lion in Cannes) <br />http://www.youtube.com/watch?v=hzOxEkwHqEI<br />
  41. 41. 1 second ads from Miller<br /> <br />https://www.millerhighlife.com/Default.aspx<br />
  42. 42. The 1 second ad….<br /> <br />http://www.youtube.com/watch?v=ZYiGpVGTU2U<br />
  43. 43. &quot;Miller High Life is all about high quality and <br />great value, so it wouldn’t make sense for this <br />brand to pay $3 million for a 30-second ad. <br />Just like our consumers, High Life strives <br />to make smart choices. One second should<br /> be plenty of time to remind viewers that <br />Miller High Life is common sense in a bottle.&quot;<br /> <br />Kevin Oglesby, <br />Miller High Life Senior Brand Manager<br />
  44. 44. And some fun….<br /> <br />http://www.youtube.com/watch?v=K9GwHnU2ESE<br />
  45. 45. Kill Zone as example <br />of Interactive Advertising<br /> <br />&gt;<br />
  46. 46. Choose your ending<br /> <br />&gt;<br />
  47. 47. Philips carousel<br /> <br />http://www.cinema.philips.com/?ls=gb_en<br />
  48. 48. X – BOX 360<br />
  49. 49. Au revoir<br />remote control!!!<br />

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