Hunt for early adopter
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How a tiny Thai niche B2B startup

How a tiny Thai niche B2B startup
attracts hundreds of beta users in global market?

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Hunt for early adopter Presentation Transcript

  • 1. The Hunt for The Early Adopters How a tiny Thai niche B2B startup attracts hundreds of beta users in global market?Kulawat WongsarojCEO & Agile Coach Barcamp Bangkok 5proteus-agility.com 20-Oct-2012
  • 2. Eidos - Agile Tool that Doesnt Suck!
  • 3. Eidos Team
  • 4. Who are Eidos customers? Early Adopters customers Agile Tech Lead Agile Practitioners Global IT Professional
  • 5. Early Adopters, where are they? I had no idea!
  • 6. Wave 1 : Friends and Local Fan Agile66 Fans
  • 7. Spam but dont make it to spammy
  • 8. Wave 2&3 : Community Spamming LinkedIn Agile66 Groups Meetup.com Fans Spam Groups Spam
  • 9. Quora, the secret source!
  • 10. Wave 4 : Quora LinkedIn Agile66 Groups Meetup.com Fans Spam Groups Spam Quora
  • 11. Source Groups
  • 12. proteus-agility.com4 months75 countries2,517 Unique Visitors376 Beta Signup15% Conversion
  • 13. Tip #1Dont collect just email in your beta signuppage. What is your pain points? Pivotal Tracker (increasingly popular among small to medium teams) ● Epics and story hierarchy are almost non-existent. ● x-project visibility ● Notifications and searching ● Distributed team, would like better estimate tool and projections based trends... ● summary view point. ● Pivotal Tracker is great for developers and product managers, but pretty much kills my ability to manage the design department. GreenHopper (the most popular one from Eidos beta registrants) ● It doesnt yet have What If analysis or Evidence Based Scheduling. ● Difficult to implement flows. My team members cant get it to a user friendly flow ● Feels like the tool hinders more than it helps; ● Hour burndown doesnt update the initial value if tasks are added after the sprint has started. ● Poor hierarchy in the planning: after the sprint components are created, the hierarchy cannot be edited; ● No possibility to filter out time tracking if the subtasks are part of several "sprint" placeholders;
  • 14. Tip #2:Share signup responses with your whole team● Google Form can script to send email out
  • 15. Tip #3Spamming fades away, Q&A doesnt LinkedIn Agile66 Groups Meetup.com Fans Spam Groups Spam Quora
  • 16. Tip #4 : Infomercial● Blog● DZone ○ send traffic● InfoQ ○ thumbup/thumbdown review ○ personal editor ○ several revisions ○ establish credibility
  • 17. Tip #5Invest in a decent designer
  • 18. Thank You
  • 19. Sources