#SHRMLV or @SHRMLV     The Social World of    Human Resources and         Recruiting                     Keith McIlvaine
Keith McIlvaine• Over 13 years experience• Currently with Victaulic as a corporate  recruiter in HR plus the recruiting so...
We Are Going To Cover A Lot…•   Social HR & recruiting    strategies•   Social Policies or Guidelines•   Social media site...
Social HR & Recruiting      Strategies
The HR & Recruiting Social Strategy 1.   Be a partner 2.   Know the rules 3.   Define the objectives 4.   Research where t...
Social Policies or   Guidelines
The Social Policy Guidelines• Create an education program, trust your  employees to make right decisions    Resource!    ...
• Zappos’ social media policy is just a  sentence: “Don’t do anything stupid”• Microsoft’s is even shorter: “Be smart”   h...
Social Media Sites &     Concepts
http://www.briansolis.com/2010/10/introducing-the-conversation-prism-version-3-0/
(revised)
Facebook•   Create both personal and brand profiles•   Create pages•   Create locations•   Share and engage
LinkedIn•   Personal profile•   Groups•   Events•   Companies
Twitter•   Profiles•   Search•   Post•   Engage
YouTube•   Creativity•   Authentic•   Branding•   Culture
•   Wall•   Circles•   Photos•   Locations•   Video•   BOOLEAN !!!!!
Pinterest• Pin board style  photo/image sharing  site• Post pictures,  infographics, images,  etc• A way to connect  throu...
Blogs•   The NEW company web site•   Authentic•   First person•   Insightful
“Rules” of social
The (unspoken) Social Media Process •   Listen / Lurk •   Comment / Join •   Share originality •   Ask •   Engage •   Repeat
Social for Recruiting &       Branding
Google+• Over 10M  members in  30 days• The next  Facebook?
Anatomy of a Pinimage                               comment                    web site link for morenumber of shares
Mobile• Mobile web site optimization• Be where your audience is• Social media is the answer
foursquare• Location based  social media• Enter tips• Share with  friends
Social Considerations
Time Management• Build it into your  day – social  media is a tool,  not a process• Only use it if you  are finding  resul...
ROI  Return on Investment or Risk of Ignoring            purchases                          Klout & Kredclicks or views   ...
Key Take Away’s
1. Be real2. Be authentic3. Be you
Questions?
Thank You!                    Keith McIlvaineHRfarmer.com                                       @kufarmsFacebook.com/HRfar...
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
The Social World of HR and Recruiting
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The Social World of HR and Recruiting

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Lehigh Valley SHRM webinar on 5/22/2012

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  • Keith McIlvaine has over 13 years experience in the Recruiting and Human Resources fields. He began his career as a technology recruiter with TEKsystems, the largest IT consulting company in the US. He then joined Unisys, a Fortune 500 company, as a corporate recruiter and progressed into the role of Global Social Media Recruitment Lead which included all strategic initiatives and implementation. Keith then joined Victaulic as a corporate recruiter in HR where he is responsible for the Sales Trainee program, recruiting on Sales and Marketing positions, the recruiting social media strategy and execution and HR projects as assigned. He has been asked to speak at many conferences on the subject of social recruiting, is contributing to a collegiate marketing textbook on social media, and owns HRfarmer.com. Keith also serves on the Board of Advisors for Talentreef, a mobile social recruiting platform, as well as on the Board of Directors for The Center for Retailing Solutions at Kutztown University.
  • HR needs to be in the conversation, not an afterthought. This could be a Marketing driven initiative but HR/Recruiting must own the employment branding and “career” engagement. It is critical to understand the company’s initiatives and objectives in social and be able to enhance the company messaging. From a recruitment perspective, you have to create your own goals. Define the objectives and where you want to spend time. Do not have your entire team speaking under the company account as having a constant voice is critical. Once you have defined these areas, you may now implement your program. This will take time to build a following and be engaging but as you grow, you must review to ensure time and resources are being spent appropriately and effectively.
  • And this is The Conversation Prism and how Google+ is working to fit in.
  • foursquare
  • Add it to be a part of what you do, not solely what you do. If you are not getting results, find something else that will. Do not expect results today, it takes time to
  • Return on Investment = the key metrics your business wants to know Risk of Ignoring = what your competitors are doing while you wonder if you should be on social
  • Summary
  • The Social World of HR and Recruiting

    1. 1. #SHRMLV or @SHRMLV The Social World of Human Resources and Recruiting Keith McIlvaine
    2. 2. Keith McIlvaine• Over 13 years experience• Currently with Victaulic as a corporate recruiter in HR plus the recruiting social media strategy and execution• Speaker at conferences on the subject of social recruiting• Contributing to a collegiate marketing textbook on social media• HRfarmer.com• Board of Advisors for Talentreef• Board of Directors for The Center for Retailing Solutions at Kutztown University.
    3. 3. We Are Going To Cover A Lot…• Social HR & recruiting strategies• Social Policies or Guidelines• Social media sites and concepts• “Rules” of social• Social for recruiting and branding• Social considerations
    4. 4. Social HR & Recruiting Strategies
    5. 5. The HR & Recruiting Social Strategy 1. Be a partner 2. Know the rules 3. Define the objectives 4. Research where to be 5. Define who will speak 6. Implement 7. Review
    6. 6. Social Policies or Guidelines
    7. 7. The Social Policy Guidelines• Create an education program, trust your employees to make right decisions Resource!  “Social Media ROI” by Oliver Blanchard talks about 10 things that must be incorporated into a policy or guideline
    8. 8. • Zappos’ social media policy is just a sentence: “Don’t do anything stupid”• Microsoft’s is even shorter: “Be smart” http://disney.go.com/corporate/privacy/safety.html http://tv.disney.go.com/disneychannel/commonsense/http://phineasandferb.wikia.com/wiki/Cyberspace_Rules_of_the_Road http://www.youtube.com/watch?v=P_-XDGkfDSM
    9. 9. Social Media Sites & Concepts
    10. 10. http://www.briansolis.com/2010/10/introducing-the-conversation-prism-version-3-0/
    11. 11. (revised)
    12. 12. Facebook• Create both personal and brand profiles• Create pages• Create locations• Share and engage
    13. 13. LinkedIn• Personal profile• Groups• Events• Companies
    14. 14. Twitter• Profiles• Search• Post• Engage
    15. 15. YouTube• Creativity• Authentic• Branding• Culture
    16. 16. • Wall• Circles• Photos• Locations• Video• BOOLEAN !!!!!
    17. 17. Pinterest• Pin board style photo/image sharing site• Post pictures, infographics, images, etc• A way to connect through visualization
    18. 18. Blogs• The NEW company web site• Authentic• First person• Insightful
    19. 19. “Rules” of social
    20. 20. The (unspoken) Social Media Process • Listen / Lurk • Comment / Join • Share originality • Ask • Engage • Repeat
    21. 21. Social for Recruiting & Branding
    22. 22. Google+• Over 10M members in 30 days• The next Facebook?
    23. 23. Anatomy of a Pinimage comment web site link for morenumber of shares
    24. 24. Mobile• Mobile web site optimization• Be where your audience is• Social media is the answer
    25. 25. foursquare• Location based social media• Enter tips• Share with friends
    26. 26. Social Considerations
    27. 27. Time Management• Build it into your day – social media is a tool, not a process• Only use it if you are finding results• It is an investment
    28. 28. ROI Return on Investment or Risk of Ignoring purchases Klout & Kredclicks or views branding awareness traffic interest applicants employees value leads time
    29. 29. Key Take Away’s
    30. 30. 1. Be real2. Be authentic3. Be you
    31. 31. Questions?
    32. 32. Thank You! Keith McIlvaineHRfarmer.com @kufarmsFacebook.com/HRfarmer LinkedIn.com/in/kufarms kmcilvaine@victaulic.com

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