JUST SAY NO to Something Social
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JUST SAY NO to Something Social

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how to say NO to the "somethings" and building something great.

how to say NO to the "somethings" and building something great.

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  • - Think about filling your plate before it gets filled.\n
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  • - Think about filling your plate before it gets filled.\n
  • This is your team’s full social capacity. \nThis is 100 percent.\n
  • This is your team’s full social capacity. \nThis is 100 percent.\n
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JUST SAY NO to Something Social Presentation Transcript

  • 1. NO JUST SAY to Something Socialhow to say NO to the somethings + build something great.
  • 2. “ Le t’s do om et hi ngs so cia l.” eW orld ry one in th - Eve
  • 3. Challenge:
  • 4. Challenge: 2010. ESPN RISE for the HS girl athlete. Build social media strategy to reach her.
  • 5. Challenge: 2010. ESPN RISE for the HS girl athlete. Build social media strategy to reach her.
  • 6. In 2010, we girls started talking about these collages we all did at sleepovers or with teams.
  • 7. ...We’d hang in our lockers + bedrooms to cry out: “Here’s who I am!”
  • 8. This was one of our 1st Facebook attempts.
  • 9. These struck a chord. Quotes. Mantras.Twitter quotes. SMS alerts. We began to add the ESPN RISE GIRL logo.
  • 10. Realized that...These work for guys.Minus the sleepovers.
  • 11. Shareable tiles became cards.
  • 12. We realized that these still work for espnW’s demo.And that women aren’t outgrowing this need to badge themselves.(enter Pinterest)
  • 13. Developed partner strategy. Users shared our tune-in for us.
  • 14. espnW Pinterest: Nike partners on a board
  • 15. Decide to assemble the largest collection of female athlete photos in history.
  • 16. 5000 female athletes submitted in 2.5 months.Debuted on the side of the Newseum in DC in June 2012. 40th Anniversary of Title IX
  • 17. “ Le t’s do om et hi ngs so cia l.” eW orld ry one in th - Eve
  • 18. Lists.
  • 19. Lists.Lists have always worked for me.
  • 20. 12 years of these lists. (and counting)
  • 21. My notebook now. On a good day.
  • 22. Increasingly...they look like this at 5pm. Something Social STEALS MY DAY.
  • 23. How can you recognize Something Social ?
  • 24. How can you recognize Something Social ?
  • 25. Something Social 1 extra Facebook post. A quick YouTube upload. That new platform post. Cold calls from vendors. And meetings, meetings, meetings. Meetings to talk about social media.
  • 26. “Photo sharing is so hot right now. Let’s do that.”“Check-ins are popular. Can we integrate check-ins?” “They built a Facebook game. We should too.” “We need a YouTube channel.” “Just read a blog about iPad apps. Let’s build one.” “We should be doing something on Google+.”
  • 27. How can you recognize Something Social ? this one ’ve got “I r yo u...” ide a fo so cial The Idea Grenade.
  • 28. but what’s the harm?
  • 29. it’s just one little something...
  • 30. but add those “little somethings” together...
  • 31. and there goes your day.
  • 32. 8 steps to combatSomething Social
  • 33. 1. HAVE A DAY.
  • 34. WHY ? YO UTo avoid starting each day likethis.
  • 35. WHY? To breathe, think + clear space for how you want to move ahead. Block 1 day in your calendar. HOW? Invite your true social team only. 2 max.Q’s for How do you “fill your plate” now? DAY Do you know what “full” looks like? If it’s full + you want to do more, what comes OFF your plate?
  • 36. 2. Find a way to make “100%” tangible within social. =
  • 37. HOW AREYOUFILLINGYOUR SOCIAL PLATE TODAY?
  • 38. 3. How are you filling your plate today? 7% 8% 35% 10% plate 11% 29% Facebook Platform YouTube Video Edit Tweets Event Social Social Sales Tumblr Feed
  • 39. 4. Take it to the bones. social full plate. october 2012 Social Sites: Social Stunts & Site Social Dev Video PhotoRegular Posts Promos Projects Production Galleries1. Facebook 1. Big Promo 1. Site sharing. 1. Video A 1. Gallery A2. Twitter 2 2 2. Video B 2. Gallery B3 3. Video C 3 4 4 5
  • 40. 5. List everything social you want to do. (we do a card sort)
  • 41. 6. that social full plate with your team. (this is where buy-in becomes crucial)
  • 42. and then the next day will come.
  • 43. 7. Create a parking lot.This is my parking lot. Very basic. Usually much more crowded.
  • 44. 8. Always think of INVISIBLE COST.IN THIS NEXT HOUR, I COULD... x Answer 25 emails about social policy. 25 or x1 Write outline for my “big idea” social site integration. Keeping Somethings Social from eating my days... that’s the #1 thing that keeps me on-track. *Sometimes we have to write the posts. And the emails.
  • 45. Whip out full plate. Team decides where to cut. social full plate. january 2012 Social Sites: Social Stunts & Site Social Dev Video Photo Regular Posts Promos Projects Production Galleries1. Facebook 1. Big Promo 1. Site sharing. 1. Video A 1. Gallery A2. Twitter 2 2 2. Video B 2. Gallery B3 3. Video C 3 4 4 5
  • 46. Just say NO to “something social” Have a DAY. your full plate. that document with your team. Create a for new ideas.
  • 47. Join the revolution.See you on Twitter. @espn_prodgirl