NO  JUST	   SAY                                to             Something             Socialhow	 to	 say	 NO	 to	 the	 somet...
“ Le t’s do  om  et hi ngs   so cia l.”              eW orld         ry one in th    - Eve
Challenge:
Challenge:      2010.	 ESPN	 RISE	 for	 the	  HS	 girl	 athlete.       Build	    social	 media	 strategy	 to	 reach	      ...
Challenge:      2010.	 ESPN	 RISE	 for	 the	  HS	 girl	 athlete.       Build	    social	 media	 strategy	 to	 reach	      ...
In	 2010,	 we	 girls	 started	 talking	 about	 these	 collages	 we	 all	 did	 at	 sleepovers	 or	 with	 teams.
...We’d	 hang	 in	 our	 lockers	 +	 bedrooms     to	 cry	 out:	 “Here’s	 who	 I	 am!”
This	 was	 one	 of	 our	 1st	 Facebook	 attempts.
These	 struck	 a	 chord. Quotes.	 Mantras.Twitter	 quotes.	 SMS	         alerts.	   We	 began	 to	 add	          the	   ES...
Realized	 that...These	 work	 for	 guys.Minus	 the	 sleepovers.
Shareable	 tiles	 became	 cards.
We	 realized	 that	 these	 still	 work	   for	 espnW’s	      demo.And	 that	 women	 aren’t	 outgrowing	    this	 need	 to	...
Developed	 partner	 strategy.	 Users	 shared	 our	 tune-in	 for	 us.
espnW	 Pinterest:	 Nike	 partners	 on	 a	 board
Decide	 to	 assemble	 the	 largest	 collection	 of	      female	 athlete	 photos	 in	 history.
5000	 female	 athletes	 submitted	 in	     2.5	 months.Debuted	 on	 the	 side	 of	 the	 Newseum	 in	  DC	 in	 June	 2012. ...
“ Le t’s do  om  et hi ngs   so cia l.”              eW orld         ry one in th    - Eve
Lists.
Lists.Lists have always worked for me.
12 years of these lists.                           (and counting)
My notebook now.                   On a good day.
Increasingly...they look like this at 5pm.                         Something                         Social               ...
How can you recognize   Something	 Social    ?
How can you recognize   Something	 Social    ?
Something	 Social                  1 extra Facebook post.                  A quick YouTube upload.                  That n...
“Photo sharing is so hot right now. Let’s do                       that.”“Check-ins are popular. Can we integrate check-in...
How can you recognize   Something	 Social                    ?                               this one                     ...
but what’s the harm?
it’s just one little something...
but add those “little somethings” together...
and there goes your day.
8 steps to combatSomething	 Social
1.	 HAVE	 A   DAY.
WHY                    ?     YO     UTo avoid starting each day likethis.
WHY?      To breathe, think + clear space for            how you want to move ahead.          Block 1 day in your calendar...
2. Find a way to make “100%” tangible within social.                        =
HOW AREYOUFILLINGYOUR SOCIAL  PLATE TODAY?
3. How are you filling your plate today?                             7%                        8%                          ...
4. Take it to the bones.              social full plate. october 2012 Social Sites: Social Stunts & Site Social Dev       ...
5. List everything social you want to do.             (we do a card sort)
6.           that social full plate with your team.     (this is where buy-in becomes crucial)
and then      the next day                     will                     come.
7. Create a parking lot.This is my parking lot. Very basic. Usually much more crowded.
8. Always think of INVISIBLE COST.IN THIS NEXT HOUR, I COULD...        x         Answer 25 emails about social policy.    ...
Whip out full plate. Team decides where to cut.               social full plate. january 2012  Social Sites: Social Stunts...
Just say NO to “something social”       Have a         DAY.                      your full                      plate.    ...
Join the revolution.See you on Twitter.  @espn_prodgirl
JUST SAY NO to Something Social
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JUST SAY NO to Something Social

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how to say NO to the "somethings" and building something great.

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  • - Think about filling your plate before it gets filled.\n
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  • - Think about filling your plate before it gets filled.\n
  • This is your team’s full social capacity. \nThis is 100 percent.\n
  • This is your team’s full social capacity. \nThis is 100 percent.\n
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  • JUST SAY NO to Something Social

    1. 1. NO JUST SAY to Something Socialhow to say NO to the somethings + build something great.
    2. 2. “ Le t’s do om et hi ngs so cia l.” eW orld ry one in th - Eve
    3. 3. Challenge:
    4. 4. Challenge: 2010. ESPN RISE for the HS girl athlete. Build social media strategy to reach her.
    5. 5. Challenge: 2010. ESPN RISE for the HS girl athlete. Build social media strategy to reach her.
    6. 6. In 2010, we girls started talking about these collages we all did at sleepovers or with teams.
    7. 7. ...We’d hang in our lockers + bedrooms to cry out: “Here’s who I am!”
    8. 8. This was one of our 1st Facebook attempts.
    9. 9. These struck a chord. Quotes. Mantras.Twitter quotes. SMS alerts. We began to add the ESPN RISE GIRL logo.
    10. 10. Realized that...These work for guys.Minus the sleepovers.
    11. 11. Shareable tiles became cards.
    12. 12. We realized that these still work for espnW’s demo.And that women aren’t outgrowing this need to badge themselves.(enter Pinterest)
    13. 13. Developed partner strategy. Users shared our tune-in for us.
    14. 14. espnW Pinterest: Nike partners on a board
    15. 15. Decide to assemble the largest collection of female athlete photos in history.
    16. 16. 5000 female athletes submitted in 2.5 months.Debuted on the side of the Newseum in DC in June 2012. 40th Anniversary of Title IX
    17. 17. “ Le t’s do om et hi ngs so cia l.” eW orld ry one in th - Eve
    18. 18. Lists.
    19. 19. Lists.Lists have always worked for me.
    20. 20. 12 years of these lists. (and counting)
    21. 21. My notebook now. On a good day.
    22. 22. Increasingly...they look like this at 5pm. Something Social STEALS MY DAY.
    23. 23. How can you recognize Something Social ?
    24. 24. How can you recognize Something Social ?
    25. 25. Something Social 1 extra Facebook post. A quick YouTube upload. That new platform post. Cold calls from vendors. And meetings, meetings, meetings. Meetings to talk about social media.
    26. 26. “Photo sharing is so hot right now. Let’s do that.”“Check-ins are popular. Can we integrate check-ins?” “They built a Facebook game. We should too.” “We need a YouTube channel.” “Just read a blog about iPad apps. Let’s build one.” “We should be doing something on Google+.”
    27. 27. How can you recognize Something Social ? this one ’ve got “I r yo u...” ide a fo so cial The Idea Grenade.
    28. 28. but what’s the harm?
    29. 29. it’s just one little something...
    30. 30. but add those “little somethings” together...
    31. 31. and there goes your day.
    32. 32. 8 steps to combatSomething Social
    33. 33. 1. HAVE A DAY.
    34. 34. WHY ? YO UTo avoid starting each day likethis.
    35. 35. WHY? To breathe, think + clear space for how you want to move ahead. Block 1 day in your calendar. HOW? Invite your true social team only. 2 max.Q’s for How do you “fill your plate” now? DAY Do you know what “full” looks like? If it’s full + you want to do more, what comes OFF your plate?
    36. 36. 2. Find a way to make “100%” tangible within social. =
    37. 37. HOW AREYOUFILLINGYOUR SOCIAL PLATE TODAY?
    38. 38. 3. How are you filling your plate today? 7% 8% 35% 10% plate 11% 29% Facebook Platform YouTube Video Edit Tweets Event Social Social Sales Tumblr Feed
    39. 39. 4. Take it to the bones. social full plate. october 2012 Social Sites: Social Stunts & Site Social Dev Video PhotoRegular Posts Promos Projects Production Galleries1. Facebook 1. Big Promo 1. Site sharing. 1. Video A 1. Gallery A2. Twitter 2 2 2. Video B 2. Gallery B3 3. Video C 3 4 4 5
    40. 40. 5. List everything social you want to do. (we do a card sort)
    41. 41. 6. that social full plate with your team. (this is where buy-in becomes crucial)
    42. 42. and then the next day will come.
    43. 43. 7. Create a parking lot.This is my parking lot. Very basic. Usually much more crowded.
    44. 44. 8. Always think of INVISIBLE COST.IN THIS NEXT HOUR, I COULD... x Answer 25 emails about social policy. 25 or x1 Write outline for my “big idea” social site integration. Keeping Somethings Social from eating my days... that’s the #1 thing that keeps me on-track. *Sometimes we have to write the posts. And the emails.
    45. 45. Whip out full plate. Team decides where to cut. social full plate. january 2012 Social Sites: Social Stunts & Site Social Dev Video Photo Regular Posts Promos Projects Production Galleries1. Facebook 1. Big Promo 1. Site sharing. 1. Video A 1. Gallery A2. Twitter 2 2 2. Video B 2. Gallery B3 3. Video C 3 4 4 5
    46. 46. Just say NO to “something social” Have a DAY. your full plate. that document with your team. Create a for new ideas.
    47. 47. Join the revolution.See you on Twitter. @espn_prodgirl

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