A message from an entrepreneur:How to build your value system and create your own domain 23rd April, 2012 @Mita no ie KUDO Hiroki
Agenda• Current situation of Japan – Corporate environment – Startup environment• About your value system• About your domain• About MerryBiz• About our company
Before anything.. Go vote!• If you are lost on who to vote, vote for the young, and female• Need to have influence over political decisions. (Young generation does not exist in the political world)
Aging. • The percentage of the aging population is growingolder • The era of “piggyback” is just around the corner Reference: Japan Cabinet Office
Industry structure• Only Germany, Italy and Japan have more than 20% of manufacturing industry within the business portfolio Ratio of Manufacturing within 1 st Manufacturing vs. section of Tokyo Stock Exchange non-manufacturing Operating Profit Margins• Manufacturing model is for developing countries to fuel their growth. Japan needs to shift Reference: US, Bureau of Labor Statistics 法人企業統計調査
GDP vs. GDP per capital GDP GDP per capital1 United States 15,094,025 1 Qatar 102,943 2 Luxembourg 80,1192 China 7,298,147n2 3 Singapore 59,7113 Japan 5,869,471 4 Norway 53,4714 Germany 3,577,031 5 Brunei 49,384 — Hong Kong 49,137 6 United States 48,387 7 United Arab Emirates 48,158 8 Switzerland 43,370 9 Netherlands 42,183 10 Austria 41,822 19 Taiwan 37,720 20 Denmark 37,152 21 Finland 36,236 22 United Kingdom 36,090 23 France 35,156 24 Japan 34,740• Japan has the 3rd largest market size, which is driven mainly by population• Value creation of each individual is very small Reference: IMP, 2011
The war for talent• Many jobs have become mobile oDesk, Elance, etc, etc• Jobs that are mobile (no local knowledge needed) are in a global competition
Startup environment• With IT, scalability has become easy• Direct global competition from day 1. Reference: http://www.barelkarsan.com/
Startup environment in Japan• In Japan, three elements missing... • Risk money • Tolerance to failure • Experienced advisors• Very difficult environment to start a startup Reference: VEC http://www.vec.or.jp/
Enough about risks and harddata...• Tripping, falling, and bumping your head is just a process of learning how to walk
What is your goal?• Live a “happy” lifeThe Bucket List (2007) (最高の人生の見つけ方）Warner Bros. Write a wish list of things you want to do before you dieSteve Jobs, 2005, Stanford “for the past 33 years, I have looked in the mirror every morning and asked myself: ”If today were the last day of my life, would I want to do what I am about to do today?”” “Your time is limited, so don‘t waste it living someone else’s life. Don‘t be trapped by dogma ―which is living with the results of other people’s thinking. “• Do what you believe in, and do it now
Build your value system• Understand how you make decisions Value system of your company/school/etc Value system of the society Your value system e.g. Northern East volunteer episode• You can always replace what is above, but not your value system. You need to build it yourself
And create your domain• Now that you know what is most important to you, what do you want to be? Brand manager for NPOs Market profession in community service Market data analyst• Don’t worry you can always change your mind
WHY? To empowerfreelance/startups/small biz on what they are good at...all this admin work needed Leave that to MerryBiz!
WHAT ?Back-office (accounting/tax/social security/law/etc) service. Simple, safe and reasonable! Members デザイ IT マーケ 小売 … ナー 開発者 ター Professional Team 司法 弁護士 会計士 税理士 社労士 書士
WHAT ? Simple, safe and resonable e.g.：Expenses 3,000JPY① Receive an ②Dump your ③Throw it into ④Receive envelope receipts the post box accounting data (Print outs can be provided with optional service)
Your business is cool! Wow!• 500 Startups mentors loved the idea• Large market Approx 8 mil companies in small/mid business• Strong trend in the US (e.g. Docracy.com) to work on back-office service
What is unique about our companyCredoSimple Happiness, for Everyone小さな幸せを、みんなにEveryone? Customers, business partners, staff, and myselfWhy? True good service can only be provided by happy people
What is unique about our company• We don’t own an office (and we don’t plan to have one)• No fix time• Support your dreams!! Out staff/employees will fully support you!
We want talented people!Scheduled to launch on mid June http://merrybiz.jp
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