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WHERE THE CLOUD THINGS ARE
いんたーねっとのあるところ




                             November 09, 2009
Where the Cloud Things are



        Kazuhiro Fujie


                         November 09, 2009
Brief
• 本書はPaaSと呼称される概要説明として、それを
  声高に提唱するリーディングカンパニーでもある
  Salesforce社が提供するCRMサービスをカスタマ
  イズするために存在するForce.comに代表される
  それ...
FIFTH ELEMENTS
TIME IS NOT IMPORTANT, ONLY LIFE IS IMPORTANT.
                                            November 09, 2009
Fifth Elements
•   Web 2.0
•   Cloud Services
•   PaaS
•   Force.com
•   Salesforce CRM



                               ...
Web 2.0

Paradigm Shift




                 November 09, 2009
Web 2.0 Brought Any
• Long Tail, Mash-up, Folksonomy, Wisdom
  of Crowds
  – The Web As Platform
  – Data is the Next Inte...
Paradigm Shift




                               8
  WHERE THE CLOUD THINGS ARE
Digital Copy is the Real Thing




                                       9
          WHERE THE CLOUD THINGS ARE
Analog Copy is a Counterfeit

          Mona Lisa




                        November 09, 2009
Digital Copy is the Real Thing




                                       11
          WHERE THE CLOUD THINGS ARE
Digital Copy is the Real Thing




                                       12
          WHERE THE CLOUD THINGS ARE
Digital Copy is the Real Thing




                                       13
          WHERE THE CLOUD THINGS ARE
CLOUD SERVICES
ENTIRE THE WORLD WIDE WEB
                            November 09, 2009
Life in a web 2.0 world :-)




                                     15
        WHERE THE CLOUD THINGS ARE
Web Trend Map 2007 Version 2.0




                                       16
          WHERE THE CLOUD THINGS ARE
Web Trend Map 3




                                17
   WHERE THE CLOUD THINGS ARE
Web Trend Map 4




                                18
   WHERE THE CLOUD THINGS ARE
Cloud Services
•   Amazon CloudFront
•   Amazon Elastic Compute Cloud (EC2)
•   Amazon Simple Storage Service (S3)
•   Ela...
PLATFROM AS A SERVICE
SAAS, PAAS, IAAS, HAAS, GAAS, EAAS, XAAS, AAAS, BAAS, CAAS, KAAS
                                   ...
PaaS

Platform as a Service




                        November 09, 2009
PaaS
• Web 2.0 spawn SaaS and Cloud
  – Software as a Service
  – Services, not packaged software, with cost-
    effectiv...
PaaS Providers
•   Caspio, Inc : Caspio (pre-built applications)
•   Express Dynamics. : WorkXpress (PHP, MySQL)
•   Googl...
The Points of PaaS
• Data Store Function
   – Data Access Interface, also Database Impl.
• Development Environments, Frame...
MAJOR INSTANCES AS PAAS
SALESFORCE, GOOGLE, MICROSOFT AND AMAZON
                                     November 09, 2009
Cloud Types




                              26
 WHERE THE CLOUD THINGS ARE
Cloud Types plus




                                27
   WHERE THE CLOUD THINGS ARE
FORCE.COM
SALESFORCE SAID PAAS FIRST.
                              November 09, 2009
Force.com

Salesforce.com




                 November 09, 2009
Availability Timeframe
• Salesforce.com was found Apr, 1999.
• on-line SFA application launch Jun, 2000.
• Force.com launc...
31
WHERE THE CLOUD THINGS ARE
Force.com




                             32
WHERE THE CLOUD THINGS ARE
Salesforce SFA/CRM




                                  33
     WHERE THE CLOUD THINGS ARE
Run Force Run




                               34
  WHERE THE CLOUD THINGS ARE
Development
• Visualforce (Force.com pages)
  – Specific Mark-up Tags. (like JSP/JSF)
  – View (MVC), Web Pages
• Apex (Fo...
Visualforce architecture




                                    36
       WHERE THE CLOUD THINGS ARE
Visualforce Pages




                                 37
    WHERE THE CLOUD THINGS ARE
Apex architecture




                                 38
    WHERE THE CLOUD THINGS ARE
Apex Scripts




                              39
 WHERE THE CLOUD THINGS ARE
Development Environment
• Force.com Builder
  – Need just Browser.
• Visualforce Page Editor
  – Need just Browser.
• Ecli...
Data Store
• Database Services
  – Un-reveal Impl. (special tuned RDBMS.)
  – sObject (Salesforce Object)
     • Specific ...
Force.com Elements
•   Database Services
•   Visualforce
•   Apex
•   Application Framework
•   Web Services API
•   Packa...
Data Integration
• Web Services API
• Salesforce provides
  – Apex Data Loader, AppExchange
• 3rd party tools
  – ODBC dri...
Essential Force.com
• Customization Framework
  – for Salesforce CRM Application
• Governor limits for multi-tenancy.
• An...
GOOGLE APP ENGINE
      GOOGLE
                    November 09, 2009
GAE

Google App Engine




                    November 09, 2009
Availability Timeframe
• Preview Release Apr, 2008.
• Charged Services Release Feb, 2009.
• Java version Release Apr, 2009...
Google App Engine (GAE)




                                    48
       WHERE THE CLOUD THINGS ARE
Development
• Python (2.5), the Django framework
• Java (Java 5 and Java 6)
• JVM
  – Groovy, Scala (Functional Programmin...
Development Environment
              GAE/J
• JDK
  – Java Developers Kit
• Eclipse
  – Europa (3.3), Ganymede (3.4), Gali...
Data Store
• Datastore also known as “BigTable”
  – Data Store as Key and Value
  – BigTable On GFS (Google File System)
 ...
Features
• Specific Java APIs
  – The Memcache Java API, The URL Fetch Java
    API, The Mail Java API, The XMPP Java API,...
Essential GAE/J
• For Web Application Only.
  – Just web application framework layers.
• Java, JVM, Java Servlet, WAR, …
 ...
WINDOWS AZURE PLATFORM
       MICROSOFT
                         November 09, 2009
Windows Azure Platform

    Microsoft Windows
     Azure Platform


                        November 09, 2009
Availability Timeframe
• Release until end of 2009.
   – Steve Ballmer, Microsoft CEO
• The Announcement will be at Micros...
Windows Azure Platform
      Overview




                                   57
      WHERE THE CLOUD THINGS ARE
Windows Azure Fabric




                                   58
      WHERE THE CLOUD THINGS ARE
AppFabric
• AppFabric
   – Fabric Controller + .NET Services, memcached.
• Web Role, Worker Role, VM Role (Raw VM).
• Web ...
Windows Azure Platform (Old)




                                       60
          WHERE THE CLOUD THINGS ARE
Development
• .NET
  – .NET Framework, ASP.NET
  – Visual Basic, C/C++, C#, F#
  – Python, Ruby, PHP, Java …
     • NO CLR...
Development Environment
• Windows Server 2008 (Windows Vista)
• .NET Framework 3.5
• IIS 7.0
    – ASP.NET, CGI, HTTP Acti...
Data Store
• Azure Storage
  – Key, Value Store. Blob, Table, Queue
  – ACE model (Authority/Container/Entity)
  – Before ...
Relational Data Store
• SQL Azure
  – RDB model (Relational DataBase)
  – Microsoft SQL Server
  – SQL
• Huton (code name)...
Essential Azure
•   For Microsoft Windows Application.
     – Used advantage that entered the market late.
     – Own On-p...
AMAZON WEB SERVICES
      AMAZON
                      November 09, 2009
AWS

Amazon Web Services




                      November 09, 2009
Data Store
• Amazon Simple DB
  – Cloud Data Store Service
  – Key, Value Store.




                                     ...
Relational Data Store
• Amazon Relational Database Service (RDS)
  – Relational Data Store Service
  – MySQL base. (full-f...
Storage Service
• Amazon Simple Storage Service (Amazon
  S3)
  – Storage Service
  – File base.




                     ...
CRM
CUSTOMER RELATIONSHIP MANAGEMENT
                                   November 09, 2009
CRM
• CRM : Customer Relationship Management
• 顧客関係管理
• CRMシステムはその情報収集を手伝うだけ。
• 目的を達成するには、収集した情報を元にデー
  タ分析を行い、現場に於けるマーケティ...
Salesforce CRM

Welcome to the world's most popular CRM




                                    November 09, 2009
The world's #1 sales application
• And best of all, because it's all in the cloud,
  there’s no need for expensive hardwar...
CRM on SaaS
• Oracle CRM on Demand
  – Siebel CRM On Demand
  – http://crmondemand.oracle.com/en/index.htm

• Microsoft Dy...
Can’t get enough?

      Demo




                    November 09, 2009
HAVE SOMETHING ON YOUR CHEST? UPTIME CHARGE, ETC.
                                         November 09, 2009
Consideration

Uptime, Charge, etc…




                       November 09, 2009
equal to or greater than 99 %
     but less than 99.9 %
• 1 year = 365 days * 24 hours = 8760
  hours/year
• 99 %
  – 1 % ...
Trust.salesforce.com




                                  80
     WHERE THE CLOUD THINGS ARE
Pricing Salesforce
• Salesforce CRM
  –…
  – Enterprise Edition (EE) $125/user/month
  – Unlimited Edition (UE) $250/user/...
Pricing GAE
• The cost for computing
  resources is as follows:
  –Resource                   Unit             Unit Cost
 ...
Pricing Windows Azure
• Consumption-based outline
  –   Compute = $0.12 / hour
  –   Storage = $0.15 / GB stored / month
 ...
Pricing SQL Azure
• Web Edition:
  – Up to 1 GB relational database = $9.99 / month

• Business Edition:
  – Up to 10 GB r...
Pricing Amazon S3
• Storage:
  – $0.150 per GB - first 50 TB / month of storage used.
• Data Transfer:
  – $0.100 per GB -...
You may care about
•   Actual results, achievements.
•   Service Credits
•   Service Level Agreement (SLA)
•   What is a u...
APPENDIX   November 09, 2009
Appendix

  URLs




           November 09, 2009
PaaS
• Caspio
  – http://www.caspio.com/
• WorkXpress
  – http://www.workxpress.com/
• Google App Engine
  – http://code.g...
PaaS
• Windows Azure Platform
  – http://www.microsoft.com/windowsazure/
• Rollbase
  – http://www.rollbase.com/
• Force.c...
Google IO
• From Spark Plug to Drive Train:Life of an App
  Engine Request
   – http://dl.google.com/io/2009/pres/W_1115_F...
Windows Azure Platform
• Introducing Windows Azure
  – http://download.microsoft.com/download/0/F/A/0FA924AE-
    DA08-45B...
Salesforce
• Salesforce.com
  – http://www.salesforce.com/jp/
• Salesfoce CRM
  – http://www.salesforce.com/jp/crm/product...
Topics
• The Efficient Cloud: All Of Salesforce Runs On
  Only 1,000 Servers
   – http://www.techcrunch.com/2009/03/23/the...
WHERE THE WILD THINGS ARE
     THIS IS THE END.       November 09, 2009
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Transcript of "Where The Cloud Things Are"

  1. 1. WHERE THE CLOUD THINGS ARE いんたーねっとのあるところ November 09, 2009
  2. 2. Where the Cloud Things are Kazuhiro Fujie November 09, 2009
  3. 3. Brief • 本書はPaaSと呼称される概要説明として、それを 声高に提唱するリーディングカンパニーでもある Salesforce社が提供するCRMサービスをカスタマ イズするために存在するForce.comに代表される それら範疇を御紹介します。興味を持つ方へ、と ある見解を説き、各々の理解を導く架け橋となる べく無心しております。個々の特徴を把握するこ とで適用の取り舵を相応しい方向へ促すものと なることを意図しており、それを期待しています。 • 但し、時折脱線します。 3 WHERE THE CLOUD THINGS ARE
  4. 4. FIFTH ELEMENTS TIME IS NOT IMPORTANT, ONLY LIFE IS IMPORTANT. November 09, 2009
  5. 5. Fifth Elements • Web 2.0 • Cloud Services • PaaS • Force.com • Salesforce CRM 5 WHERE THE CLOUD THINGS ARE
  6. 6. Web 2.0 Paradigm Shift November 09, 2009
  7. 7. Web 2.0 Brought Any • Long Tail, Mash-up, Folksonomy, Wisdom of Crowds – The Web As Platform – Data is the Next Intel Inside – End of the Software Release Cycle – Services, not packaged software, with cost- effective scalability – The Perpetual Beta 7 WHERE THE CLOUD THINGS ARE
  8. 8. Paradigm Shift 8 WHERE THE CLOUD THINGS ARE
  9. 9. Digital Copy is the Real Thing 9 WHERE THE CLOUD THINGS ARE
  10. 10. Analog Copy is a Counterfeit Mona Lisa November 09, 2009
  11. 11. Digital Copy is the Real Thing 11 WHERE THE CLOUD THINGS ARE
  12. 12. Digital Copy is the Real Thing 12 WHERE THE CLOUD THINGS ARE
  13. 13. Digital Copy is the Real Thing 13 WHERE THE CLOUD THINGS ARE
  14. 14. CLOUD SERVICES ENTIRE THE WORLD WIDE WEB November 09, 2009
  15. 15. Life in a web 2.0 world :-) 15 WHERE THE CLOUD THINGS ARE
  16. 16. Web Trend Map 2007 Version 2.0 16 WHERE THE CLOUD THINGS ARE
  17. 17. Web Trend Map 3 17 WHERE THE CLOUD THINGS ARE
  18. 18. Web Trend Map 4 18 WHERE THE CLOUD THINGS ARE
  19. 19. Cloud Services • Amazon CloudFront • Amazon Elastic Compute Cloud (EC2) • Amazon Simple Storage Service (S3) • Elastic Server • FlexiScale • GoGrid • Google App Engine • GridLayer • Softlayer CloudLayer • The Rackspace Cloud 19 WHERE THE CLOUD THINGS ARE
  20. 20. PLATFROM AS A SERVICE SAAS, PAAS, IAAS, HAAS, GAAS, EAAS, XAAS, AAAS, BAAS, CAAS, KAAS November 09, 2009
  21. 21. PaaS Platform as a Service November 09, 2009
  22. 22. PaaS • Web 2.0 spawn SaaS and Cloud – Software as a Service – Services, not packaged software, with cost- effective scalability • PaaS belongs Web 2.5 – Platform as a Service – Data is the Next Intel Inside – Salesforce.com jump start the PaaS 22 WHERE THE CLOUD THINGS ARE
  23. 23. PaaS Providers • Caspio, Inc : Caspio (pre-built applications) • Express Dynamics. : WorkXpress (PHP, MySQL) • Google : Google App Engine (Python, Java) • Heroku : Heroku (Ruby on Rails) • Intuit Inc. : QuickBase (on-line database) • Microsoft : Windows Azure Platform (.NET) • Rollbase, Inc. : Rollbase (pre-built applications) • Salesforce.com : Force.com (Visualforce, Apex) • Wolf Frameworks : Wolf Frameworks (.NET) 23 WHERE THE CLOUD THINGS ARE
  24. 24. The Points of PaaS • Data Store Function – Data Access Interface, also Database Impl. • Development Environments, Frameworks • Restriction – Some limits or quotas for Multi-tenancy. • Authentication – Authorization, access control, … • Parallel Processing – Functional Programming Language, … 24 WHERE THE CLOUD THINGS ARE
  25. 25. MAJOR INSTANCES AS PAAS SALESFORCE, GOOGLE, MICROSOFT AND AMAZON November 09, 2009
  26. 26. Cloud Types 26 WHERE THE CLOUD THINGS ARE
  27. 27. Cloud Types plus 27 WHERE THE CLOUD THINGS ARE
  28. 28. FORCE.COM SALESFORCE SAID PAAS FIRST. November 09, 2009
  29. 29. Force.com Salesforce.com November 09, 2009
  30. 30. Availability Timeframe • Salesforce.com was found Apr, 1999. • on-line SFA application launch Jun, 2000. • Force.com launch Sep, 2007. • Force.com Apex launch Nov, 2008. • Salesforce for Google Apps announce Apr, 2009. • … 30 WHERE THE CLOUD THINGS ARE
  31. 31. 31 WHERE THE CLOUD THINGS ARE
  32. 32. Force.com 32 WHERE THE CLOUD THINGS ARE
  33. 33. Salesforce SFA/CRM 33 WHERE THE CLOUD THINGS ARE
  34. 34. Run Force Run 34 WHERE THE CLOUD THINGS ARE
  35. 35. Development • Visualforce (Force.com pages) – Specific Mark-up Tags. (like JSP/JSF) – View (MVC), Web Pages • Apex (Force.com code) – Specific language, scripts. (like Java) – Controller (MVC), (Database) Trigger, and Some Logic. – Interpreter on VM (VM on VM) 35 WHERE THE CLOUD THINGS ARE
  36. 36. Visualforce architecture 36 WHERE THE CLOUD THINGS ARE
  37. 37. Visualforce Pages 37 WHERE THE CLOUD THINGS ARE
  38. 38. Apex architecture 38 WHERE THE CLOUD THINGS ARE
  39. 39. Apex Scripts 39 WHERE THE CLOUD THINGS ARE
  40. 40. Development Environment • Force.com Builder – Need just Browser. • Visualforce Page Editor – Need just Browser. • Eclipse – Europa (3.3), Ganymede (3.4) – Force.com IDE • Subversion, Ant, Firebug, etc… 40 WHERE THE CLOUD THINGS ARE
  41. 41. Data Store • Database Services – Un-reveal Impl. (special tuned RDBMS.) – sObject (Salesforce Object) • Specific OR-mapping (surmise) – DML statement (insert, update, upsert, delete) – SOQL (Salesforce Object Query Language) • Like SQL – SOSL (Salesforce Object Search Language) • Like Find sentence. 41 WHERE THE CLOUD THINGS ARE
  42. 42. Force.com Elements • Database Services • Visualforce • Apex • Application Framework • Web Services API • Packaging 42 WHERE THE CLOUD THINGS ARE
  43. 43. Data Integration • Web Services API • Salesforce provides – Apex Data Loader, AppExchange • 3rd party tools – ODBC driver, EAI/ETL tools, … • Related Services – Sky on Demand, … 43 WHERE THE CLOUD THINGS ARE
  44. 44. Essential Force.com • Customization Framework – for Salesforce CRM Application • Governor limits for multi-tenancy. • And also Salesforce.com loves Google. – Google Salesforce alliance. – it is a one-sided love… – Zoho rage against Salesforce – Microsoft, the Behind. 44 WHERE THE CLOUD THINGS ARE
  45. 45. GOOGLE APP ENGINE GOOGLE November 09, 2009
  46. 46. GAE Google App Engine November 09, 2009
  47. 47. Availability Timeframe • Preview Release Apr, 2008. • Charged Services Release Feb, 2009. • Java version Release Apr, 2009. 47 WHERE THE CLOUD THINGS ARE
  48. 48. Google App Engine (GAE) 48 WHERE THE CLOUD THINGS ARE
  49. 49. Development • Python (2.5), the Django framework • Java (Java 5 and Java 6) • JVM – Groovy, Scala (Functional Programming Language), Rhino (JavaScript), Quercus (PHP), Clojure (LISP), Jython (Python), JRuby (Ruby) • Java Servlet – Java Servlet 2.5, JavaServer Pages (JSP) 2.1 49 WHERE THE CLOUD THINGS ARE
  50. 50. Development Environment GAE/J • JDK – Java Developers Kit • Eclipse – Europa (3.3), Ganymede (3.4), Galileo (3.5) – Google Plug-in for Eclipse • Google App Engine Java SDK • Subversion, Ant, … 50 WHERE THE CLOUD THINGS ARE
  51. 51. Data Store • Datastore also known as “BigTable” – Data Store as Key and Value – BigTable On GFS (Google File System) – GQL (Google Query Language) with Python • JDO/JPA – Java Data Object (JDO) 2.3, Java Persistence API (JPA) 1.0 – DataNucleus Access Platform – JDOQL (JDO Query Language) 51 WHERE THE CLOUD THINGS ARE
  52. 52. Features • Specific Java APIs – The Memcache Java API, The URL Fetch Java API, The Mail Java API, The XMPP Java API, The Images Java API, The Google Accounts Java API, The Task Queue Java API • Google Web Toolkit (GWT), Tapestry, BlazeDS, … • User Authentication (Google Accounts) 52 WHERE THE CLOUD THINGS ARE
  53. 53. Essential GAE/J • For Web Application Only. – Just web application framework layers. • Java, JVM, Java Servlet, WAR, … – Can uses your Java libraries (except JNI). – Can build ordinary your web application. (except JDBC). • Google is monstrous vendor. – Do it Google-self. 53 WHERE THE CLOUD THINGS ARE
  54. 54. WINDOWS AZURE PLATFORM MICROSOFT November 09, 2009
  55. 55. Windows Azure Platform Microsoft Windows Azure Platform November 09, 2009
  56. 56. Availability Timeframe • Release until end of 2009. – Steve Ballmer, Microsoft CEO • The Announcement will be at Microsoft PDC09 – The Professional Developers Conference – November 17 - 19, 2009 – http://microsoftpdc.com/ • Production release at Jan, 2010. – Billing release at Feb, 2010. 56 WHERE THE CLOUD THINGS ARE
  57. 57. Windows Azure Platform Overview 57 WHERE THE CLOUD THINGS ARE
  58. 58. Windows Azure Fabric 58 WHERE THE CLOUD THINGS ARE
  59. 59. AppFabric • AppFabric – Fabric Controller + .NET Services, memcached. • Web Role, Worker Role, VM Role (Raw VM). • Web Role – Application Server – Windows Server 2008+IIS+ASP.NET Runtime + Fabric Agent • Worker Role – Batch or Heavy Calculation processing • Windows Azure OS (Red Dog) – Windows Server 2008 R2 (, Windows Vista, ) … – Custom-made Hyper-V (Windows Azure VM) 59 WHERE THE CLOUD THINGS ARE
  60. 60. Windows Azure Platform (Old) 60 WHERE THE CLOUD THINGS ARE
  61. 61. Development • .NET – .NET Framework, ASP.NET – Visual Basic, C/C++, C#, F# – Python, Ruby, PHP, Java … • NO CLR(Common Language Runtime) with SQL Azure – Silverlight 4 61 WHERE THE CLOUD THINGS ARE
  62. 62. Development Environment • Windows Server 2008 (Windows Vista) • .NET Framework 3.5 • IIS 7.0 – ASP.NET, CGI, HTTP Activation • Microsoft SQL Server 2008 (2005) • Visual Studio 2008 (2010), Eclipse • Azure SDK • Windows Live Platform – Live ID, Authentication 62 WHERE THE CLOUD THINGS ARE
  63. 63. Data Store • Azure Storage – Key, Value Store. Blob, Table, Queue – ACE model (Authority/Container/Entity) – Before : SQL Server Data Services (SDS) – ADO.NET (ActiveX Data Objects .NET Framework) – LINQ (Language-INtegrated Query), … 63 WHERE THE CLOUD THINGS ARE
  64. 64. Relational Data Store • SQL Azure – RDB model (Relational DataBase) – Microsoft SQL Server – SQL • Huton (code name) – Data Sync between SQL Azure and SQL Server 64 WHERE THE CLOUD THINGS ARE
  65. 65. Essential Azure • For Microsoft Windows Application. – Used advantage that entered the market late. – Own On-premise products move to Cloud Services. • Adjoining land – AppFabric connected on-premise and cloud services. – Windows Server 2008, Windows Azure – Microsoft SQL Server, SQL Azure • Sidewinders – Microsoft Dynamic CRM Online v.s. Salesforce CRM – Microsoft xRM v.s. Force.com – Act as a Brake on Google’s plan. • Monopoly on Platform. – Office tools too. 65 WHERE THE CLOUD THINGS ARE
  66. 66. AMAZON WEB SERVICES AMAZON November 09, 2009
  67. 67. AWS Amazon Web Services November 09, 2009
  68. 68. Data Store • Amazon Simple DB – Cloud Data Store Service – Key, Value Store. 68 WHERE THE CLOUD THINGS ARE
  69. 69. Relational Data Store • Amazon Relational Database Service (RDS) – Relational Data Store Service – MySQL base. (full-featured) 69 WHERE THE CLOUD THINGS ARE
  70. 70. Storage Service • Amazon Simple Storage Service (Amazon S3) – Storage Service – File base. 70 WHERE THE CLOUD THINGS ARE
  71. 71. CRM CUSTOMER RELATIONSHIP MANAGEMENT November 09, 2009
  72. 72. CRM • CRM : Customer Relationship Management • 顧客関係管理 • CRMシステムはその情報収集を手伝うだけ。 • 目的を達成するには、収集した情報を元にデー タ分析を行い、現場に於けるマーケティングアク ションプランを指示する人が必要です。 • CRMマーケターという人材が重要 • 以上、「5分で絶対に分かるCRM」より 72 WHERE THE CLOUD THINGS ARE
  73. 73. Salesforce CRM Welcome to the world's most popular CRM November 09, 2009
  74. 74. The world's #1 sales application • And best of all, because it's all in the cloud, there’s no need for expensive hardware or software. No wonder 63,200 companies have made the Sales Cloud the world's most-popular sales application. 74 WHERE THE CLOUD THINGS ARE
  75. 75. CRM on SaaS • Oracle CRM on Demand – Siebel CRM On Demand – http://crmondemand.oracle.com/en/index.htm • Microsoft Dynamics CRM Online – xRM Application Services – http://crm.dynamics.com/ • NetSuite CRM+ – http://www.netsuite.com/portal/home.shtml 75 WHERE THE CLOUD THINGS ARE
  76. 76. Can’t get enough? Demo November 09, 2009
  77. 77. HAVE SOMETHING ON YOUR CHEST? UPTIME CHARGE, ETC. November 09, 2009
  78. 78. Consideration Uptime, Charge, etc… November 09, 2009
  79. 79. equal to or greater than 99 % but less than 99.9 % • 1 year = 365 days * 24 hours = 8760 hours/year • 99 % – 1 % = 3.65 days/year = 87.6 hours/year • 99.9 % – 0.1 % = 8.76 hours/year • 99.99 % – 0.01 % = 0.876 hours/year = 52.56 minutes/year • 99.999 % – 0.001 % = 0.0876 hours/year = 5.256 minutes/year 79 WHERE THE CLOUD THINGS ARE
  80. 80. Trust.salesforce.com 80 WHERE THE CLOUD THINGS ARE
  81. 81. Pricing Salesforce • Salesforce CRM –… – Enterprise Edition (EE) $125/user/month – Unlimited Edition (UE) $250/user/month • Force.com – Free edition – Enterprise Edition (EE) $50/user/month – Unlimited Edition (UE) $75/user/month • Options 81 WHERE THE CLOUD THINGS ARE
  82. 82. Pricing GAE • The cost for computing resources is as follows: –Resource Unit Unit Cost – Outgoing Bandwidth gigabytes $0.12 – Incoming Bandwidth gigabytes $0.10 – CPU Time CPU hours $0.10 – Stored Data gigabytes per month $0.15 – Recipients Emailed recipients $0.0001 82 WHERE THE CLOUD THINGS ARE
  83. 83. Pricing Windows Azure • Consumption-based outline – Compute = $0.12 / hour – Storage = $0.15 / GB stored / month – Storage Transactions = $0.01 / 10K – Bandwidth = $0.10 in / $0.15 out / GB 83 WHERE THE CLOUD THINGS ARE
  84. 84. Pricing SQL Azure • Web Edition: – Up to 1 GB relational database = $9.99 / month • Business Edition: – Up to 10 GB relational database = $99.99 / month • Bandwidth – = $0.10 in / $0.15 out / GB 84 WHERE THE CLOUD THINGS ARE
  85. 85. Pricing Amazon S3 • Storage: – $0.150 per GB - first 50 TB / month of storage used. • Data Transfer: – $0.100 per GB - all data transfer in – $0.170 per GB - first 10 TB / month data transfer out. • Requests: – $0.01 per 1,000 PUT, COPY, POST, or LIST requests. $0.01 per 10,000 GET and all other requests. 85 WHERE THE CLOUD THINGS ARE
  86. 86. You may care about • Actual results, achievements. • Service Credits • Service Level Agreement (SLA) • What is a unit for charge? • What is measuring for charge? 86 WHERE THE CLOUD THINGS ARE
  87. 87. APPENDIX November 09, 2009
  88. 88. Appendix URLs November 09, 2009
  89. 89. PaaS • Caspio – http://www.caspio.com/ • WorkXpress – http://www.workxpress.com/ • Google App Engine – http://code.google.com/appengine/ • Heroku – http://heroku.com/ • QuickBase – http://quickbase.intuit.com/ 89 WHERE THE CLOUD THINGS ARE
  90. 90. PaaS • Windows Azure Platform – http://www.microsoft.com/windowsazure/ • Rollbase – http://www.rollbase.com/ • Force.com – http://www.salesforce.com/platform/ • Wolf Frameworks – http://wolfframeworks.com/ 90 WHERE THE CLOUD THINGS ARE
  91. 91. Google IO • From Spark Plug to Drive Train:Life of an App Engine Request – http://dl.google.com/io/2009/pres/W_1115_From_Spark_Plug_ To_Drive_Train_Life_of_an_App_Engine_Request.pdf – Alon Levi [05/27/09] 91 WHERE THE CLOUD THINGS ARE
  92. 92. Windows Azure Platform • Introducing Windows Azure – http://download.microsoft.com/download/0/F/A/0FA924AE- DA08-45B8-8F96- 76884B8D15F8/Windows_Azure_David_Chappell_White_Pap er_March_09.pdf – David Chappell [Mar 2009] 92 WHERE THE CLOUD THINGS ARE
  93. 93. Salesforce • Salesforce.com – http://www.salesforce.com/jp/ • Salesfoce CRM – http://www.salesforce.com/jp/crm/products.jsp • Force.com Platform – http://www.salesforce.com/jp/platform/ • developerforce – http://developer.salesforce.co.jp/ 93 WHERE THE CLOUD THINGS ARE
  94. 94. Topics • The Efficient Cloud: All Of Salesforce Runs On Only 1,000 Servers – http://www.techcrunch.com/2009/03/23/the-efficient-cloud-all- of-salesforce-runs-on-only-1000-servers/ – Erick Schonfeld [2009/03/29] 94 WHERE THE CLOUD THINGS ARE
  95. 95. WHERE THE WILD THINGS ARE THIS IS THE END. November 09, 2009
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