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Where The Cloud Things Are
 

Where The Cloud Things Are

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Cloud Computing, PaaS, Web 2.0, Force.com, Google App Engine, Microsoft Windows Azure Platform, Amazon EC2, S3, ...

Cloud Computing, PaaS, Web 2.0, Force.com, Google App Engine, Microsoft Windows Azure Platform, Amazon EC2, S3, ...

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    Where The Cloud Things Are Where The Cloud Things Are Presentation Transcript

    • WHERE THE CLOUD THINGS ARE いんたーねっとのあるところ November 09, 2009
    • Where the Cloud Things are Kazuhiro Fujie November 09, 2009
    • Brief • 本書はPaaSと呼称される概要説明として、それを 声高に提唱するリーディングカンパニーでもある Salesforce社が提供するCRMサービスをカスタマ イズするために存在するForce.comに代表される それら範疇を御紹介します。興味を持つ方へ、と ある見解を説き、各々の理解を導く架け橋となる べく無心しております。個々の特徴を把握するこ とで適用の取り舵を相応しい方向へ促すものと なることを意図しており、それを期待しています。 • 但し、時折脱線します。 3 WHERE THE CLOUD THINGS ARE
    • FIFTH ELEMENTS TIME IS NOT IMPORTANT, ONLY LIFE IS IMPORTANT. November 09, 2009
    • Fifth Elements • Web 2.0 • Cloud Services • PaaS • Force.com • Salesforce CRM 5 WHERE THE CLOUD THINGS ARE
    • Web 2.0 Paradigm Shift November 09, 2009
    • Web 2.0 Brought Any • Long Tail, Mash-up, Folksonomy, Wisdom of Crowds – The Web As Platform – Data is the Next Intel Inside – End of the Software Release Cycle – Services, not packaged software, with cost- effective scalability – The Perpetual Beta 7 WHERE THE CLOUD THINGS ARE
    • Paradigm Shift 8 WHERE THE CLOUD THINGS ARE
    • Digital Copy is the Real Thing 9 WHERE THE CLOUD THINGS ARE
    • Analog Copy is a Counterfeit Mona Lisa November 09, 2009
    • Digital Copy is the Real Thing 11 WHERE THE CLOUD THINGS ARE
    • Digital Copy is the Real Thing 12 WHERE THE CLOUD THINGS ARE
    • Digital Copy is the Real Thing 13 WHERE THE CLOUD THINGS ARE
    • CLOUD SERVICES ENTIRE THE WORLD WIDE WEB November 09, 2009
    • Life in a web 2.0 world :-) 15 WHERE THE CLOUD THINGS ARE
    • Web Trend Map 2007 Version 2.0 16 WHERE THE CLOUD THINGS ARE
    • Web Trend Map 3 17 WHERE THE CLOUD THINGS ARE
    • Web Trend Map 4 18 WHERE THE CLOUD THINGS ARE
    • Cloud Services • Amazon CloudFront • Amazon Elastic Compute Cloud (EC2) • Amazon Simple Storage Service (S3) • Elastic Server • FlexiScale • GoGrid • Google App Engine • GridLayer • Softlayer CloudLayer • The Rackspace Cloud 19 WHERE THE CLOUD THINGS ARE
    • PLATFROM AS A SERVICE SAAS, PAAS, IAAS, HAAS, GAAS, EAAS, XAAS, AAAS, BAAS, CAAS, KAAS November 09, 2009
    • PaaS Platform as a Service November 09, 2009
    • PaaS • Web 2.0 spawn SaaS and Cloud – Software as a Service – Services, not packaged software, with cost- effective scalability • PaaS belongs Web 2.5 – Platform as a Service – Data is the Next Intel Inside – Salesforce.com jump start the PaaS 22 WHERE THE CLOUD THINGS ARE
    • PaaS Providers • Caspio, Inc : Caspio (pre-built applications) • Express Dynamics. : WorkXpress (PHP, MySQL) • Google : Google App Engine (Python, Java) • Heroku : Heroku (Ruby on Rails) • Intuit Inc. : QuickBase (on-line database) • Microsoft : Windows Azure Platform (.NET) • Rollbase, Inc. : Rollbase (pre-built applications) • Salesforce.com : Force.com (Visualforce, Apex) • Wolf Frameworks : Wolf Frameworks (.NET) 23 WHERE THE CLOUD THINGS ARE
    • The Points of PaaS • Data Store Function – Data Access Interface, also Database Impl. • Development Environments, Frameworks • Restriction – Some limits or quotas for Multi-tenancy. • Authentication – Authorization, access control, … • Parallel Processing – Functional Programming Language, … 24 WHERE THE CLOUD THINGS ARE
    • MAJOR INSTANCES AS PAAS SALESFORCE, GOOGLE, MICROSOFT AND AMAZON November 09, 2009
    • Cloud Types 26 WHERE THE CLOUD THINGS ARE
    • Cloud Types plus 27 WHERE THE CLOUD THINGS ARE
    • FORCE.COM SALESFORCE SAID PAAS FIRST. November 09, 2009
    • Force.com Salesforce.com November 09, 2009
    • Availability Timeframe • Salesforce.com was found Apr, 1999. • on-line SFA application launch Jun, 2000. • Force.com launch Sep, 2007. • Force.com Apex launch Nov, 2008. • Salesforce for Google Apps announce Apr, 2009. • … 30 WHERE THE CLOUD THINGS ARE
    • 31 WHERE THE CLOUD THINGS ARE
    • Force.com 32 WHERE THE CLOUD THINGS ARE
    • Salesforce SFA/CRM 33 WHERE THE CLOUD THINGS ARE
    • Run Force Run 34 WHERE THE CLOUD THINGS ARE
    • Development • Visualforce (Force.com pages) – Specific Mark-up Tags. (like JSP/JSF) – View (MVC), Web Pages • Apex (Force.com code) – Specific language, scripts. (like Java) – Controller (MVC), (Database) Trigger, and Some Logic. – Interpreter on VM (VM on VM) 35 WHERE THE CLOUD THINGS ARE
    • Visualforce architecture 36 WHERE THE CLOUD THINGS ARE
    • Visualforce Pages 37 WHERE THE CLOUD THINGS ARE
    • Apex architecture 38 WHERE THE CLOUD THINGS ARE
    • Apex Scripts 39 WHERE THE CLOUD THINGS ARE
    • Development Environment • Force.com Builder – Need just Browser. • Visualforce Page Editor – Need just Browser. • Eclipse – Europa (3.3), Ganymede (3.4) – Force.com IDE • Subversion, Ant, Firebug, etc… 40 WHERE THE CLOUD THINGS ARE
    • Data Store • Database Services – Un-reveal Impl. (special tuned RDBMS.) – sObject (Salesforce Object) • Specific OR-mapping (surmise) – DML statement (insert, update, upsert, delete) – SOQL (Salesforce Object Query Language) • Like SQL – SOSL (Salesforce Object Search Language) • Like Find sentence. 41 WHERE THE CLOUD THINGS ARE
    • Force.com Elements • Database Services • Visualforce • Apex • Application Framework • Web Services API • Packaging 42 WHERE THE CLOUD THINGS ARE
    • Data Integration • Web Services API • Salesforce provides – Apex Data Loader, AppExchange • 3rd party tools – ODBC driver, EAI/ETL tools, … • Related Services – Sky on Demand, … 43 WHERE THE CLOUD THINGS ARE
    • Essential Force.com • Customization Framework – for Salesforce CRM Application • Governor limits for multi-tenancy. • And also Salesforce.com loves Google. – Google Salesforce alliance. – it is a one-sided love… – Zoho rage against Salesforce – Microsoft, the Behind. 44 WHERE THE CLOUD THINGS ARE
    • GOOGLE APP ENGINE GOOGLE November 09, 2009
    • GAE Google App Engine November 09, 2009
    • Availability Timeframe • Preview Release Apr, 2008. • Charged Services Release Feb, 2009. • Java version Release Apr, 2009. 47 WHERE THE CLOUD THINGS ARE
    • Google App Engine (GAE) 48 WHERE THE CLOUD THINGS ARE
    • Development • Python (2.5), the Django framework • Java (Java 5 and Java 6) • JVM – Groovy, Scala (Functional Programming Language), Rhino (JavaScript), Quercus (PHP), Clojure (LISP), Jython (Python), JRuby (Ruby) • Java Servlet – Java Servlet 2.5, JavaServer Pages (JSP) 2.1 49 WHERE THE CLOUD THINGS ARE
    • Development Environment GAE/J • JDK – Java Developers Kit • Eclipse – Europa (3.3), Ganymede (3.4), Galileo (3.5) – Google Plug-in for Eclipse • Google App Engine Java SDK • Subversion, Ant, … 50 WHERE THE CLOUD THINGS ARE
    • Data Store • Datastore also known as “BigTable” – Data Store as Key and Value – BigTable On GFS (Google File System) – GQL (Google Query Language) with Python • JDO/JPA – Java Data Object (JDO) 2.3, Java Persistence API (JPA) 1.0 – DataNucleus Access Platform – JDOQL (JDO Query Language) 51 WHERE THE CLOUD THINGS ARE
    • Features • Specific Java APIs – The Memcache Java API, The URL Fetch Java API, The Mail Java API, The XMPP Java API, The Images Java API, The Google Accounts Java API, The Task Queue Java API • Google Web Toolkit (GWT), Tapestry, BlazeDS, … • User Authentication (Google Accounts) 52 WHERE THE CLOUD THINGS ARE
    • Essential GAE/J • For Web Application Only. – Just web application framework layers. • Java, JVM, Java Servlet, WAR, … – Can uses your Java libraries (except JNI). – Can build ordinary your web application. (except JDBC). • Google is monstrous vendor. – Do it Google-self. 53 WHERE THE CLOUD THINGS ARE
    • WINDOWS AZURE PLATFORM MICROSOFT November 09, 2009
    • Windows Azure Platform Microsoft Windows Azure Platform November 09, 2009
    • Availability Timeframe • Release until end of 2009. – Steve Ballmer, Microsoft CEO • The Announcement will be at Microsoft PDC09 – The Professional Developers Conference – November 17 - 19, 2009 – http://microsoftpdc.com/ • Production release at Jan, 2010. – Billing release at Feb, 2010. 56 WHERE THE CLOUD THINGS ARE
    • Windows Azure Platform Overview 57 WHERE THE CLOUD THINGS ARE
    • Windows Azure Fabric 58 WHERE THE CLOUD THINGS ARE
    • AppFabric • AppFabric – Fabric Controller + .NET Services, memcached. • Web Role, Worker Role, VM Role (Raw VM). • Web Role – Application Server – Windows Server 2008+IIS+ASP.NET Runtime + Fabric Agent • Worker Role – Batch or Heavy Calculation processing • Windows Azure OS (Red Dog) – Windows Server 2008 R2 (, Windows Vista, ) … – Custom-made Hyper-V (Windows Azure VM) 59 WHERE THE CLOUD THINGS ARE
    • Windows Azure Platform (Old) 60 WHERE THE CLOUD THINGS ARE
    • Development • .NET – .NET Framework, ASP.NET – Visual Basic, C/C++, C#, F# – Python, Ruby, PHP, Java … • NO CLR(Common Language Runtime) with SQL Azure – Silverlight 4 61 WHERE THE CLOUD THINGS ARE
    • Development Environment • Windows Server 2008 (Windows Vista) • .NET Framework 3.5 • IIS 7.0 – ASP.NET, CGI, HTTP Activation • Microsoft SQL Server 2008 (2005) • Visual Studio 2008 (2010), Eclipse • Azure SDK • Windows Live Platform – Live ID, Authentication 62 WHERE THE CLOUD THINGS ARE
    • Data Store • Azure Storage – Key, Value Store. Blob, Table, Queue – ACE model (Authority/Container/Entity) – Before : SQL Server Data Services (SDS) – ADO.NET (ActiveX Data Objects .NET Framework) – LINQ (Language-INtegrated Query), … 63 WHERE THE CLOUD THINGS ARE
    • Relational Data Store • SQL Azure – RDB model (Relational DataBase) – Microsoft SQL Server – SQL • Huton (code name) – Data Sync between SQL Azure and SQL Server 64 WHERE THE CLOUD THINGS ARE
    • Essential Azure • For Microsoft Windows Application. – Used advantage that entered the market late. – Own On-premise products move to Cloud Services. • Adjoining land – AppFabric connected on-premise and cloud services. – Windows Server 2008, Windows Azure – Microsoft SQL Server, SQL Azure • Sidewinders – Microsoft Dynamic CRM Online v.s. Salesforce CRM – Microsoft xRM v.s. Force.com – Act as a Brake on Google’s plan. • Monopoly on Platform. – Office tools too. 65 WHERE THE CLOUD THINGS ARE
    • AMAZON WEB SERVICES AMAZON November 09, 2009
    • AWS Amazon Web Services November 09, 2009
    • Data Store • Amazon Simple DB – Cloud Data Store Service – Key, Value Store. 68 WHERE THE CLOUD THINGS ARE
    • Relational Data Store • Amazon Relational Database Service (RDS) – Relational Data Store Service – MySQL base. (full-featured) 69 WHERE THE CLOUD THINGS ARE
    • Storage Service • Amazon Simple Storage Service (Amazon S3) – Storage Service – File base. 70 WHERE THE CLOUD THINGS ARE
    • CRM CUSTOMER RELATIONSHIP MANAGEMENT November 09, 2009
    • CRM • CRM : Customer Relationship Management • 顧客関係管理 • CRMシステムはその情報収集を手伝うだけ。 • 目的を達成するには、収集した情報を元にデー タ分析を行い、現場に於けるマーケティングアク ションプランを指示する人が必要です。 • CRMマーケターという人材が重要 • 以上、「5分で絶対に分かるCRM」より 72 WHERE THE CLOUD THINGS ARE
    • Salesforce CRM Welcome to the world's most popular CRM November 09, 2009
    • The world's #1 sales application • And best of all, because it's all in the cloud, there’s no need for expensive hardware or software. No wonder 63,200 companies have made the Sales Cloud the world's most-popular sales application. 74 WHERE THE CLOUD THINGS ARE
    • CRM on SaaS • Oracle CRM on Demand – Siebel CRM On Demand – http://crmondemand.oracle.com/en/index.htm • Microsoft Dynamics CRM Online – xRM Application Services – http://crm.dynamics.com/ • NetSuite CRM+ – http://www.netsuite.com/portal/home.shtml 75 WHERE THE CLOUD THINGS ARE
    • Can’t get enough? Demo November 09, 2009
    • HAVE SOMETHING ON YOUR CHEST? UPTIME CHARGE, ETC. November 09, 2009
    • Consideration Uptime, Charge, etc… November 09, 2009
    • equal to or greater than 99 % but less than 99.9 % • 1 year = 365 days * 24 hours = 8760 hours/year • 99 % – 1 % = 3.65 days/year = 87.6 hours/year • 99.9 % – 0.1 % = 8.76 hours/year • 99.99 % – 0.01 % = 0.876 hours/year = 52.56 minutes/year • 99.999 % – 0.001 % = 0.0876 hours/year = 5.256 minutes/year 79 WHERE THE CLOUD THINGS ARE
    • Trust.salesforce.com 80 WHERE THE CLOUD THINGS ARE
    • Pricing Salesforce • Salesforce CRM –… – Enterprise Edition (EE) $125/user/month – Unlimited Edition (UE) $250/user/month • Force.com – Free edition – Enterprise Edition (EE) $50/user/month – Unlimited Edition (UE) $75/user/month • Options 81 WHERE THE CLOUD THINGS ARE
    • Pricing GAE • The cost for computing resources is as follows: –Resource Unit Unit Cost – Outgoing Bandwidth gigabytes $0.12 – Incoming Bandwidth gigabytes $0.10 – CPU Time CPU hours $0.10 – Stored Data gigabytes per month $0.15 – Recipients Emailed recipients $0.0001 82 WHERE THE CLOUD THINGS ARE
    • Pricing Windows Azure • Consumption-based outline – Compute = $0.12 / hour – Storage = $0.15 / GB stored / month – Storage Transactions = $0.01 / 10K – Bandwidth = $0.10 in / $0.15 out / GB 83 WHERE THE CLOUD THINGS ARE
    • Pricing SQL Azure • Web Edition: – Up to 1 GB relational database = $9.99 / month • Business Edition: – Up to 10 GB relational database = $99.99 / month • Bandwidth – = $0.10 in / $0.15 out / GB 84 WHERE THE CLOUD THINGS ARE
    • Pricing Amazon S3 • Storage: – $0.150 per GB - first 50 TB / month of storage used. • Data Transfer: – $0.100 per GB - all data transfer in – $0.170 per GB - first 10 TB / month data transfer out. • Requests: – $0.01 per 1,000 PUT, COPY, POST, or LIST requests. $0.01 per 10,000 GET and all other requests. 85 WHERE THE CLOUD THINGS ARE
    • You may care about • Actual results, achievements. • Service Credits • Service Level Agreement (SLA) • What is a unit for charge? • What is measuring for charge? 86 WHERE THE CLOUD THINGS ARE
    • APPENDIX November 09, 2009
    • Appendix URLs November 09, 2009
    • PaaS • Caspio – http://www.caspio.com/ • WorkXpress – http://www.workxpress.com/ • Google App Engine – http://code.google.com/appengine/ • Heroku – http://heroku.com/ • QuickBase – http://quickbase.intuit.com/ 89 WHERE THE CLOUD THINGS ARE
    • PaaS • Windows Azure Platform – http://www.microsoft.com/windowsazure/ • Rollbase – http://www.rollbase.com/ • Force.com – http://www.salesforce.com/platform/ • Wolf Frameworks – http://wolfframeworks.com/ 90 WHERE THE CLOUD THINGS ARE
    • Google IO • From Spark Plug to Drive Train:Life of an App Engine Request – http://dl.google.com/io/2009/pres/W_1115_From_Spark_Plug_ To_Drive_Train_Life_of_an_App_Engine_Request.pdf – Alon Levi [05/27/09] 91 WHERE THE CLOUD THINGS ARE
    • Windows Azure Platform • Introducing Windows Azure – http://download.microsoft.com/download/0/F/A/0FA924AE- DA08-45B8-8F96- 76884B8D15F8/Windows_Azure_David_Chappell_White_Pap er_March_09.pdf – David Chappell [Mar 2009] 92 WHERE THE CLOUD THINGS ARE
    • Salesforce • Salesforce.com – http://www.salesforce.com/jp/ • Salesfoce CRM – http://www.salesforce.com/jp/crm/products.jsp • Force.com Platform – http://www.salesforce.com/jp/platform/ • developerforce – http://developer.salesforce.co.jp/ 93 WHERE THE CLOUD THINGS ARE
    • Topics • The Efficient Cloud: All Of Salesforce Runs On Only 1,000 Servers – http://www.techcrunch.com/2009/03/23/the-efficient-cloud-all- of-salesforce-runs-on-only-1000-servers/ – Erick Schonfeld [2009/03/29] 94 WHERE THE CLOUD THINGS ARE
    • WHERE THE WILD THINGS ARE THIS IS THE END. November 09, 2009