Revolutions Side C

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2005/12/02
Talk about Blog, SNS, Flikr, Social Bookmark, Podcasting, Long Tail, IBM, Microsoft, Yahoo, Google, Web 2.0, Semantic Web

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Revolutions Side C

  1. 1. REVOLUTIONS KAZUHIRO FUJIE
  2. 2. SBM Social BookMark
  3. 3. Social BookMark • ソーシャル・ブックマーク (SBM) – ブックマークを共有する • SBM Services (SBS) – del.icio.us, Webshots, はてなブックマーク, フロッグ, JoltMark, … • ブックマーク情報にタグをつけられる。 • ユーザー間でブックマークを共有できる。
  4. 4. del.icio.us
  5. 5. はてなブックマーク
  6. 6. Flog
  7. 7. Podcasting The next generation of radio.
  8. 8. Podcasting • quot;Broadcastingquot; and quot;iPodquot; • 「ネットラジオ」 – 音声データ(MP3)ファイルをダウンロード – iPodなど(MP3プレーヤー)に入れて聴く。 • RSSを利用して音声データを提供 – ラジオ番組の更新情報をRSSでチェック。 – RSS2.0を利用 – 音声データの場所を指示。<enclosure>
  9. 9. Personal Blog
  10. 10. Podcasting Juice
  11. 11. Castella
  12. 12. Movie Trailers
  13. 13. iTunes Music Store
  14. 14. Podcast Download on iTunes
  15. 15. Podcast on iPod
  16. 16. quot; Reload ! quot; Captain Mifune
  17. 17. ‘Mifune’
  18. 18. Demo Listen to the Podcasting
  19. 19. Steve Jobs Stay hungry, stay foolish.
  20. 20. Frying High Again • Stay hungry, stay foolish. – 'You've got to find what you love,' Jobs says
  21. 21. quot; That is our karma.quot; Rama-Kandra
  22. 22. quot; You believe in karma.quot; Neo
  23. 23. quot; Karma is a word, like love. A way of saying: what I am here to do.quot; Rama-Kandra
  24. 24. ‘station’
  25. 25. Web 2.0 Web Next Generation
  26. 26. Phenomenon • 次世代を意味する言葉 – 2.0, Blog 2.0, Business 2.0, … • 次世代Webの総称 – Web 1.0, Web 1.5 , Web 2.0 – Webの方向性を意味するもの。 – Blog, RSS, SNS, Semantic Web, … • これら現象をまとめた言葉。
  27. 27. Web 2.0 • O‘Reillyのブレインストーミングにより生ま れた言葉。 • What Is Web 2.0 – Tim O'Reilly – Design Patterns and Business Models for the Next Generation of Software – http://www.oreillynet.com/pub/a/oreilly/tim /news/2005/09/30/what-is-web-20.html
  28. 28. Web 2.0 Principle • The Web As Platform • Harnessing Collective Intelligence • Data is the Next Intel Inside • End of the Software Release Cycle • Lightweight Programming Models • Software Above the Level of a Single Device • Rich User Experiences
  29. 29. Formulated our sense of Web 2.0 by example Web 1.0 Web 2.0 DoubleClick --> Google AdSense Ofoto --> Flickr Akamai --> BitTorrent mp3.com --> Napster Britannica Online --> Wikipedia personal websites --> blogging evite --> upcoming.org and EVDB domain name speculation --> search engine optimization page views --> cost per click screen scraping --> web services publishing --> participation content management systems --> wikis directories (taxonomy) --> tagging (quot;folksonomyquot;) stickiness --> syndication
  30. 30. Formulated our sense of Web 2.0 by example 1/3 Web 1.0 Web 2.0 DoubleClick --> Google AdSense Ofoto --> Flickr Akamai --> BitTorrent mp3.com --> Napster Britannica Online --> Wikipedia personal websites --> blogging evite --> upcoming.org and EVDB
  31. 31. Formulated our sense of Web 2.0 by example 2/3 Web 1.0 Web 2.0 domain name speculation --> search engine optimization page views --> cost per click screen scraping --> web services publishing --> participation content management systems --> wikis
  32. 32. Formulated our sense of Web 2.0 by example 3/3 Web 1.0 Web 2.0 directories (taxonomy) --> tagging (quot;folksonomyquot;) stickiness --> syndication
  33. 33. Folksonomy • Folks + taxonomy – 皆の + 分類学 (造語)。 – Folksonomies:人々による分類 • Tagging – ボトムアップなタグ付けによる分類 – 無秩序で不正確で曖昧。でも良いじゃない。 – del.icio.us, Flickr, Technorati, …
  34. 34. Web 2.0 Design Patterns 1/2 • The Long Tail • Data is the Next Intel Inside • Users Add Value • Network Effects by Default • Some Rights Reserved. • The Perpetual Beta
  35. 35. Web 2.0 Design Patterns 2/2 • Cooperate, Don't Control • Software Above the Level of a Single Device
  36. 36. The Long Tail • 長いしっぽ • 80:20の法則 (パレートの法則) – 全体の8割の数値は全体を構成する2割の要素が生 み出しているという法則。 – 例えば、20%の人気商品が、全体の80%の売り上 げをあげる • マスだけじゃなく、ニッチに眼を向けてみる。 – インターネットならできる。 • 検索はいつもロングテイル。
  37. 37. The Long Tail • 長いしっぽ
  38. 38. The Long Tail • 長いしっぽ
  39. 39. Core Competencies of Web 2.0 Companies 1/2 • Services, not packaged software, with cost-effective scalability • Control over unique, hard-to- recreate data sources that get richer as more people use them • Trusting users as co-developers • Harnessing collective intelligence
  40. 40. Core Competencies of Web 2.0 Companies 2/2 • Leveraging the long tail through customer self-service • Software above the level of a single device • Lightweight user interfaces, development models, AND business models
  41. 41. Neo vs. BOSS
  42. 42. Neo vs. BOSS
  43. 43. Neo vs. BOSS
  44. 44. quot; I only to say what I’ve come to say. After that, do what you want, and I won’t try and stop you. quot; Neo
  45. 45. Neo vs. BOSS
  46. 46. quot; Speak.quot; Machine
  47. 47. Neo vs. BOSS
  48. 48. quot; What do you want ? quot; Machine
  49. 49. quot; Peace.quot; Neo

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