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WoM: Influencing the Influencers - How Marketers can use Online Media and Advertising to Impact Word of Mouth

by Working at Haste Films on Jun 13, 2007

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By Rick E. Bruner, DoubleClick

By Rick E. Bruner, DoubleClick

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WoM: Influencing the Influencers - How Marketers can use Online Media and Advertising to Impact Word of Mouth WoM: Influencing the Influencers - How Marketers can use Online Media and Advertising to Impact Word of Mouth Presentation Transcript