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Online Image & Networking (2011)

Online Image & Networking (2011)






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  • Thank you – questions?Remind students that they can meet with Sara Clayton at the UCC for online image and networking help!

Online Image & Networking (2011) Online Image & Networking (2011) Presentation Transcript

  • Online Imageand NetworkingUniversity Career Center110 Burge Union785-864-3624KUCareerHawk.comM-F: 8am-5pmOpen Year-Round
  • Today’s Agenda Introduction to Networking Cleaning Up Your Image Maintaining Your Image Building Your Brand Getting Connected
  • What is networking? Connecting with others to gather information and build professional relationships Effective job search strategy 70-90% of jobs are never “posted” Survey of 48 large companies suggests that1… Most positions are filled internally, but… Referrals are the #1 source of external hires1Source:Crispin, G. & Mehler, M. (Feb 2010). CareerXroads 9th Annual Source of Hire Study: Meltdown in 2009 and What It Means for a 2010 Recovery.Accessed electronically May 10, 2010 at: http://www.careerxroads.com/news/SourcesOfHire10.pdf
  • Online NetworkingSocial Networking in Plain EnglishBooming component of Web 2.0Increasingly popular job search tool Connect with your network and to new contacts Personal branding platform Research & connect with employers
  • Cleaning Up Your Image No longer uncommon for employers to screen internship/job candidates online 2 83% use search engines like Google 3 45% use social networking sites 11% plan to start using them soon 35% reported not hiring a candidate based on negative online content 18% reported positive online content helped finalize a hiring decision2Phaneuf, Ingrid (2009). Who’s Googling You? Job Postings, Spring Edition, 12-13.3CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds.Accessed October 9, 2009 at: http://tiny.cc/I1bXi
  • Cleaning Up Your ImageDelete unused or outdated accounts If you aren’t using it or wont monitor it, get rid of itClean out your dirt Any photos, videos, text, etc. that could be “offensive”Build a clean up crew Talk to friends about “keeping it clean”Keep out pests Use your privacy settings to limit access
  • Maintaining Your ImageUpdate Often Update your professional profiles frequently so that your online image is up-to-date and accurateGoogle Your Name Search for yourself at least once each monthKeep it Clean Continue to monitor what you and your friends post – even after you’re hired
  • Building Your BrandDevelop your professional “brand” Who are you as a professional? What can you contribute?Post your brand online Professional web “hang outs” Complete a LinkedIn profile Create a professional blogPromote your brand Email Signatures Resumes, Cover Letters, Business Cards Personal Website
  • Getting ConnectedFinding Contacts Who You Know Your Extended Network Relevant Online Groups Industry-specific For job seekers (entry-level, recent grads, etc.) KU-affiliated Company Social Networking Sites Targeted Online Search
  • Getting ConnectedBe PreparedBuild Strong Connections Communicate Like a Pro Use proper punctuation and grammar Write clear, concise messages to respect their time Monitor when and how often you send messages Ask for advice and information – not a job! Show gratitude – always send a formal thank you email Keep the door open – ask if you can stay in touch (and do)
  • Next Steps What is one small thing you can do to jumpstart your online networking process this week?
  • Thank You!University Career Center110 Burge Union785-864-3624M-F: 8am-5pmOpen Year-Round