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Online Image  & Networking Sara Clayton University Career Center 110 Burge Union 785-864-3624 KUCareerHawk.com [email_addr...
What is networking? <ul><li>Connecting with others  to gather information & build professional relationships </li></ul><ul...
Online Networking <ul><li>Social Networking in Plain English </li></ul><ul><li>Growing part of successful job search strat...
Successful  Online Networking <ul><li>Clean Up Your Image </li></ul><ul><li>Build Your Brand </li></ul><ul><li>Get Connect...
Clean Up  Your Image <ul><li>Are employers  really  searching for me online?  </li></ul><ul><li>YES! </li></ul><ul><li>83%...
Clean Up  Your Image <ul><li>Tips to get started: </li></ul><ul><ul><li>Delete unused or outdated accounts </li></ul></ul>...
Build Your Brand <ul><li>Develop your professional “brand” </li></ul><ul><ul><li>Who are you as a professional? </li></ul>...
Get Connected <ul><li>Prepare to Network… </li></ul><ul><ul><li>Know your “talking points” – refer back to your brand.  </...
Get Connected <ul><li>Finding Contacts </li></ul><ul><ul><li>Who You Know </li></ul></ul><ul><ul><li>Your Extended Network...
Get Connected <ul><li>Examples of Companies  </li></ul><ul><li>Using Social Networking Sites </li></ul><ul><ul><li>Faceboo...
Get Connected <ul><ul><li>… and of course,  </li></ul></ul><ul><ul><li>you can always just search for contacts! </li></ul>...
Get Connected <ul><li>Build Strong Connections </li></ul><ul><ul><li>Communicate Like a Pro </li></ul></ul><ul><ul><ul><li...
Maintain  Your Image <ul><li>Update Often </li></ul><ul><li>Google Your Name </li></ul><ul><li>Keep it Clean </li></ul>
For More Information... <ul><li>Your Social Media Power Belt: 5 Powerful Tools You Need for Your Job Search </li></ul><ul>...
Your Next Steps <ul><li>What is one  small  thing you can do to jumpstart your online networking process this week? </li><...
Thank you! Sara Clayton University Career Center 110 Burge Union 785-864-3624 KUCareerHawk.com [email_address]
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Online Image & Networking

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Transcript of "Online Image & Networking"

  1. 1. Online Image & Networking Sara Clayton University Career Center 110 Burge Union 785-864-3624 KUCareerHawk.com [email_address]
  2. 2. What is networking? <ul><li>Connecting with others to gather information & build professional relationships </li></ul><ul><li>Effective job search strategy </li></ul><ul><ul><li>70-90% of jobs are never “posted” </li></ul></ul><ul><ul><li>Survey of 45 large companies suggests that 1 … </li></ul></ul><ul><ul><ul><li>Most positions are filled internally, but… </li></ul></ul></ul><ul><ul><ul><li>Referrals are the #1 source of external hires </li></ul></ul></ul>1 Source: Crispin, G. & Mehler, M. (Feb 2009). CareerXroads 8th Annual Source of Hire Study: What Happened in 2008 and What It Means for 2009. Accessed October 8, 2009 at: http://www.careerxroads.com/news/SourcesofHire09.pdf
  3. 3. Online Networking <ul><li>Social Networking in Plain English </li></ul><ul><li>Growing part of successful job search strategy </li></ul><ul><li>Benefits of online networking: </li></ul><ul><ul><li>Connect with those you know </li></ul></ul><ul><ul><li>Expand your network </li></ul></ul><ul><ul><li>Professional marketing platform </li></ul></ul><ul><ul><li>Research & connect with employers </li></ul></ul>
  4. 4. Successful Online Networking <ul><li>Clean Up Your Image </li></ul><ul><li>Build Your Brand </li></ul><ul><li>Get Connected </li></ul><ul><li>Maintain Your Image </li></ul>
  5. 5. Clean Up Your Image <ul><li>Are employers really searching for me online? </li></ul><ul><li>YES! </li></ul><ul><li>83% use search engines 2 </li></ul><ul><li>45% use social networking sites 3 </li></ul><ul><ul><li>11% plan to start using them soon </li></ul></ul><ul><ul><li>35% reported not hiring a candidate based on negative online content </li></ul></ul><ul><ul><li>18% reported positive online content helped finalize a hiring decision </li></ul></ul>2 Phaneuf, Ingrid (2009). Who’s Googling You? Job Postings, Spring Edition , 12-13. 3 CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. Accessed October 9, 2009 at: http://tiny.cc/I1bXi
  6. 6. Clean Up Your Image <ul><li>Tips to get started: </li></ul><ul><ul><li>Delete unused or outdated accounts </li></ul></ul><ul><ul><ul><li>If you aren’t using it/wont monitor it, get rid of it </li></ul></ul></ul><ul><ul><li>Clean out your dirt </li></ul></ul><ul><ul><ul><li>Any photos, videos, text, etc. that could be “offensive” posted by you or others </li></ul></ul></ul><ul><ul><li>Build a clean up crew </li></ul></ul><ul><ul><ul><li>Create allies that will help you “keep it clean” </li></ul></ul></ul><ul><ul><li>Keep out pests </li></ul></ul><ul><ul><ul><li>Use your privacy settings to limit access </li></ul></ul></ul>
  7. 7. Build Your Brand <ul><li>Develop your professional “brand” </li></ul><ul><ul><li>Who are you as a professional? </li></ul></ul><ul><ul><li>What can you contribute? </li></ul></ul><ul><li>Post your “brand” online </li></ul><ul><ul><li>Professional web “hang outs” </li></ul></ul><ul><ul><li>Complete a LinkedIn profile </li></ul></ul><ul><ul><li>Create a professional blog </li></ul></ul><ul><li>Promote your sites </li></ul><ul><ul><li>Email Signatures </li></ul></ul><ul><ul><li>Resumes, Cover Letters, Business Cards </li></ul></ul><ul><ul><li>Personal Website </li></ul></ul>
  8. 8. Get Connected <ul><li>Prepare to Network… </li></ul><ul><ul><li>Know your “talking points” – refer back to your brand. </li></ul></ul><ul><ul><li>Prepare thoughtful questions – show you are engaged and interested. </li></ul></ul><ul><ul><li>Have a resume ready – you never know who will want to read it! </li></ul></ul>
  9. 9. Get Connected <ul><li>Finding Contacts </li></ul><ul><ul><li>Who You Know </li></ul></ul><ul><ul><li>Your Extended Network </li></ul></ul><ul><ul><li>Relevant Online Groups </li></ul></ul><ul><ul><ul><li>Industry-specific </li></ul></ul></ul><ul><ul><ul><li>For job seekers (entry-level, recent grads, etc.) </li></ul></ul></ul><ul><ul><ul><li>KU-affiliated </li></ul></ul></ul><ul><ul><li>Company Social Networking Sites </li></ul></ul>
  10. 10. Get Connected <ul><li>Examples of Companies </li></ul><ul><li>Using Social Networking Sites </li></ul><ul><ul><li>Facebook Fan Pages </li></ul></ul><ul><ul><ul><li>Ernst & Young </li></ul></ul></ul><ul><ul><ul><li>Microsoft </li></ul></ul></ul><ul><ul><li>Twitter Feeds </li></ul></ul><ul><ul><ul><li>Top 50 Employers Recruiting on Twitter </li></ul></ul></ul><ul><ul><ul><li>101 Twitter Career & Job Search Resources </li></ul></ul></ul><ul><ul><li>YouTube Channels </li></ul></ul><ul><ul><ul><li>State Farm Insurance </li></ul></ul></ul><ul><ul><ul><li>Nestle Purina Pet Care </li></ul></ul></ul>
  11. 11. Get Connected <ul><ul><li>… and of course, </li></ul></ul><ul><ul><li>you can always just search for contacts! </li></ul></ul>
  12. 12. Get Connected <ul><li>Build Strong Connections </li></ul><ul><ul><li>Communicate Like a Pro </li></ul></ul><ul><ul><ul><li>Ask for help – don’t expect help </li></ul></ul></ul><ul><ul><ul><li>Be clear, concise, and respectful of their time </li></ul></ul></ul><ul><ul><ul><li>Monitor when you send messages (time, frequency, etc.) </li></ul></ul></ul><ul><ul><ul><li>Use proper punctuation and grammar (no emoticons, slang, etc.) </li></ul></ul></ul><ul><ul><li>Ask for Advice & Information </li></ul></ul><ul><ul><li>Show Gratitude </li></ul></ul><ul><ul><li>Keep the Door Open </li></ul></ul>
  13. 13. Maintain Your Image <ul><li>Update Often </li></ul><ul><li>Google Your Name </li></ul><ul><li>Keep it Clean </li></ul>
  14. 14. For More Information... <ul><li>Your Social Media Power Belt: 5 Powerful Tools You Need for Your Job Search </li></ul><ul><li>Do You Pass the Social Media Recruitment Test? </li></ul><ul><li>Available All the Time: Etiquette for the Social Networking Age </li></ul><ul><li>Top 5 Personal Branding Tips for Recent Graduates </li></ul><ul><li>How to Find Your Job With LinkedIn </li></ul><ul><li>A New Job Just a Tweet Away </li></ul><ul><li>30 Ways to Lose a Job on Twitter </li></ul><ul><li>10 Privacy Settings Every Facebook User Should Know </li></ul>
  15. 15. Your Next Steps <ul><li>What is one small thing you can do to jumpstart your online networking process this week? </li></ul>
  16. 16. Thank you! Sara Clayton University Career Center 110 Burge Union 785-864-3624 KUCareerHawk.com [email_address]

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