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Career Networking: Utilizing LinkedIn & Other Social Media


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Presentation co-presented by Brian White, College Relations Manager at Payless ShoeSource and Sara Clayton, Assistant Director, University Career Center, for the KU Edwards Campus on April 7, 2010.

Presentation co-presented by Brian White, College Relations Manager at Payless ShoeSource and Sara Clayton, Assistant Director, University Career Center, for the KU Edwards Campus on April 7, 2010.

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  • 1. Career Networking: Utilizing LinkedIn and Other Social Media Tools Brian White, College Relations Manager, Payless ShoeSource Sara Clayton, Assistant Director, University Career Center
  • 2. Today’s Presentation
    • Introduction to Networking
    • Networking Online
    • LinkedIn: Recruit Your Job
    • University Career Center: How We Can Help
  • 3. Introduction to Networking
    • What is “networking”?
      • Connecting with others to build professional relationships and gather information
    • Why should I be networking?
      • 70-90% of all jobs are not posted
      • Survey of 45 large companies suggests 1 …
        • Most positions are filled internally but…
        • Referrals are the #1 source of external hires
    1 Source: Crispin, G. & Mehler, M. (Feb 2009). CareerXroads 8th Annual Source of Hire Study: What Happened in 2008 and What It Means for 2009. Accessed October 8, 2009 at:
  • 4. Networking Online
    • What is “social media”?
      • Online networking platforms like…
        • Facebook
        • LinkedIn
        • Twitter
        • MySpace
        • YouTube
        • Blogs
    • Why network online?
      • Easy to connect with those you know (and those you want to know)
      • Personal marketing tools – promote yourself
  • 5. Networking Online
    • Are employers really looking for me online?
      • 45% surveyed by CareerBuilder are screening candidates on social networking sites 2
        • 35% dismissed a candidate based on negative online information
        • 18% solidified a hiring decision based on positive online information
    2 (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. Accessed October 9, 2009 at:
  • 6. Networking Online
    • Clean up your online image…
      • Google yourself – what’s out there?
      • Delete inactive accounts & update active ones
      • Remove any “dirt”
      • Utilize privacy settings
      • Ask contacts to “keep it clean”
  • 7. Networking Online
    • Build your personal brand…
      • Who is your target audience?
      • What can you offer these people?
      • How can I connect with them online?
  • 8. LinkedIn: Recruit Your Job
    • Why LinkedIn ?
    • Build your profile on LinkedIn
      • Status: Your status message allows you to share professional updates with your network
      • Photo: Your professional photo allows those you’ve met and previously worked with to quickly identify you.
      • Summary: Summarizing your professional experience and goals allows other users to quickly learn about your background and interests.
      • Experience: Your professional experience is displayed along with any recommendations you have received. Similar to your resume.
      • Education: Your educational background is displayed along with associated activities and honors.
      • Additional Information: Your websites, interests, groups & associations and honors & awards.
      • Recommendations: Recommendations help illustrate your achievements, project credibility, and show why people enjoy working with you. Similar to references.
      • Q&A: LinkedIn Answers allows you to showcase your knowledge and interests.
      • Contact Settings: Your preferences for contact, types of opportunities interested in and privacy settings.
  • 9. LinkedIn: Recruit Your Job
    • Networking Search Strategy
    • Strategy: Plan your search strategy
      • Define who/what you are looking for: job titles, companies, locations
      • Define keywords: skills, certifications, associations, conferences
      • Define where you will look: search engines, networking sites, job boards
    • Search: Begin your search
    • Refine: Refine your search strategy
      • Filter: try different combinations
      • Fish: find more contacts in your results
      • Flip: what groups are your contacts in?
    • Build: Build your network – who else do contacts know?
  • 10. LinkedIn: Recruit Your Job
    • Build Your Network
      • Find current professional network on LinkedIn
      • Company Recruiters
      • Company Contacts
      • University Alumni
      • Use your network contacts to get introduced to others
    • Join Groups
    • Participate in and/or post discussions
    • Network with group members – you can send messages to most
    • Join common groups with specific contacts you want to reach
    • Q&A
      • Showcase your knowledge and talent
  • 11. LinkedIn: Recruit Your Job
    • Companies
      • View employees
      • Related companies
      • Check “new hires” section to see if still hiring
      • Jobs
    • Advanced People Search
      • Location
      • Job Title
      • Company
      • School
      • Industry
  • 12. LinkedIn: Recruit Your Job
    • Market Yourself
    • Find the right contact: Hiring Manager, Recruiter and/or Key Department Contact
    • Develop your first impression: What will you say/write?
    • Identify contact information & make contact:
      • Network & Connect via LinkedIn
        • Ask for introduction through current contact
        • Send Inmail
        • Send invite to connect
      • Email
        • Google search to find email pattern for company
        • Email resume with cover letter
      • Phone Call
        • Find company phone number at site like Hoovers
        • Call and ask to be connected to name & position
    • Network: Every interaction is an opportunity to network
  • 13. LinkedIn: Recruit Your Job
    • Market Yourself
    • Build Your Brand:
      • LinkedIn
      • Facebook
      • Twitter
      • Blogs
      • Groups (LinkedIn, Facebook, Google, Yahoo, etc.)
    • Build Your Network:
      • Invite others
      • Ask for help
      • Brand your electronic signature
  • 14. Recruit Your Job: Example (LinkedIn)
    • Find top employers in Kansas City with Google
      • “top employers of Kansas”
    • View Company Website
    • Search LinkedIn for people from that company
      • Company “Garmin” & Location “66213”
      • Network via LinkedIn (introductions, Inmail, invite)
    • Workaround for contact info
      • Look for email patterns
        • [email_address]
      • View Hoover’s
        • Phone number
  • 15. Recruit Your Job: Example (Position)
    • Find a position you want on a job board
      • Sample Job Posting
    • View Company Website
      • Research Company
    • Search LinkedIn for people from that company
      • Workaround to find Senior System Engineer at Symantec
    • Advanced search LinkedIn for KU alum
    • Look for email patterns
      • [email_address]
            • Start Networking!
  • 16. Recruit Your Job: Bonus Idea!
    • You can use Google to find interesting career information!
      • filetype:ppt elevator speech
  • 17. University Career Center: How We Can Help
    • Online Career Resources:
      • Most content is open-access (non-KU students)
    • KU Edwards Campus students visit us at…
    • KU alumni visit us at…
  • 18. Questions? Thank you!
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