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  1. 1. Mahalo Practicing what they preach?
  2. 2. Mahalo <ul><li>Mahalo is a human-powered search engine that could straddle the line between Google and Wikipedia. </li></ul><ul><li>Does not link to spam, mediocre content or deceptive sites. </li></ul><ul><li>Blends social networking with search in a way that has not been attempted before </li></ul><ul><li>Each Mahalo page has a publicly visible maintainer who is responsible for upkeep and quality of page. </li></ul>
  3. 3. Mahalo Stats <ul><li>3-full time staff review contributed links </li></ul><ul><li>Jan/Feb 10K submitted > only 20% approved </li></ul><ul><li>5,000 users use Mahalo toolbar daily </li></ul><ul><li>4.2 million uniques in Feb. </li></ul><ul><li>200 message board posts in Jan. </li></ul>
  4. 4. Mahalo Follow <ul><li>A browser add-on that presents Mahalo search results side-by-side with results from another search engine. </li></ul><ul><li>Features: </li></ul><ul><ul><li>Allows users to submit links to Mahalo search results pages as well as their favorite social bookmarking sites. </li></ul></ul><ul><ul><li>Presents Mahalo Top 7, when available, above search results on the same topic on Google and Yahoo. </li></ul></ul>
  5. 5. My Mahalo <ul><li>Announced on March 19th, 2008 </li></ul><ul><li>Allows users to review and rate their favorite items such as movies, books, travel and products. </li></ul><ul><li>Import ratings/reviews from other social media sites and share with contacts </li></ul><ul><li>Use an an aggregator for multiple social media sites AS LONG AS friends import their content into Mahalo </li></ul>
  6. 6. Mahalo Social <ul><li>Recommend links, make friends on Mahalo, and share links you've recommended with friends </li></ul><ul><li>Integrates with: MySpace, Facebook, Flickr, YouTube, StumbleUpon, LinkedIn, Twitter, Pownce, Digg, Goodreads, Faves, Flixster </li></ul>
  7. 7. Calacanis Comment and Stats <ul><li>Calcanis has repeatedly said the Mahalo model is NOT based on being well-indexed in Google or Yahoo </li></ul><ul><li>Nearly 75% of Mahalo traffic is from Google. </li></ul>
  8. 8. Key Points from Video <ul><li>Create products that don’t contribute to Internet pollution (Spam) </li></ul><ul><li>Disclose affiliate links </li></ul><ul><li>Reduce anonymity > raise accountability </li></ul><ul><li>Must police our system </li></ul>
  9. 9. Search Engine Spam <ul><li>Google's leaked documents defining spam state: When trying to decide if a page is Spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? if the answer is no, the page is probably Spam. </li></ul><ul><li>Yahoo defines spam as &quot;pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results.&quot; </li></ul><ul><li>Bottom line: A spam site is one which uses techniques in a determined manner to subvert the search engine's algorithms, to artificially inflate their search engine rankings. ( </li></ul>
  10. 10. Example of Spam? <ul><li> </li></ul>
  11. 11. Banning Affiliate Links <ul><li>Almost every post on has a link to </li></ul><ul><li> has a page rank of 6 in Google > so each link to is passing a page with heavy weight </li></ul><ul><li>Helps push Mahalo up in Google ranks </li></ul><ul><li>Links should have no follow attribute </li></ul>
  12. 12. Mahalo is a SEO Play <ul><li>Capitalizing on SEO referral traffic while a term is hot </li></ul><ul><li>Mahalo knows Google has changed ranking methods yet continue to create pages with “hot terms” so they rank well </li></ul><ul><li>Could block SE referral traffic but does not </li></ul>
  13. 13. Thoughts of Others <ul><li>“ Mahalo is a total SEO play. It has nothing to do with new technology. It’s a monetized Wikipedia, based around top queries.” </li></ul><ul><li>“ Walking a thin line between spam and added value.” </li></ul><ul><li>“ Nothing wrong with SEO play – just admit it.” </li></ul>
  14. 14. In Closing <ul><li>Think Mahalo is very cool concept </li></ul><ul><li>Probably won’t use majority of Mahalo facets </li></ul><ul><li>Mahalo should concentrate on getting main search pages complete instead of extras </li></ul><ul><li>Disappointed with majority of my search results </li></ul><ul><li>More likely to use something like stumbleupon </li></ul><ul><li>Don’t care for Jason Calacanis’ arrogance, peer bashing, or hard-sell </li></ul>