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  • 1. Mahalo Practicing what they preach?
  • 2. Mahalo
    • Mahalo is a human-powered search engine that could straddle the line between Google and Wikipedia.
    • Does not link to spam, mediocre content or deceptive sites.
    • Blends social networking with search in a way that has not been attempted before
    • Each Mahalo page has a publicly visible maintainer who is responsible for upkeep and quality of page.
  • 3. Mahalo Stats
    • 3-full time staff review contributed links
    • Jan/Feb 10K submitted > only 20% approved
    • 5,000 users use Mahalo toolbar daily
    • 4.2 million uniques in Feb.
    • 200 message board posts in Jan.
  • 4. Mahalo Follow
    • A browser add-on that presents Mahalo search results side-by-side with results from another search engine.
    • Features:
      • Allows users to submit links to Mahalo search results pages as well as their favorite social bookmarking sites.
      • Presents Mahalo Top 7, when available, above search results on the same topic on Google and Yahoo.
  • 5. My Mahalo
    • Announced on March 19th, 2008
    • Allows users to review and rate their favorite items such as movies, books, travel and products.
    • Import ratings/reviews from other social media sites and share with contacts
    • Use an an aggregator for multiple social media sites AS LONG AS friends import their content into Mahalo
  • 6. Mahalo Social
    • Recommend links, make friends on Mahalo, and share links you've recommended with friends
    • Integrates with: MySpace, Facebook, Flickr, YouTube, StumbleUpon, LinkedIn, Twitter, Pownce, Digg, Goodreads, Faves, Flixster
  • 7. Calacanis Comment and Stats
    • Calcanis has repeatedly said the Mahalo model is NOT based on being well-indexed in Google or Yahoo
    • Nearly 75% of Mahalo traffic is from Google.
  • 8. Key Points from Video
    • Create products that don’t contribute to Internet pollution (Spam)
    • Disclose affiliate links
    • Reduce anonymity > raise accountability
    • Must police our system
  • 9. Search Engine Spam
    • Google's leaked documents defining spam state: When trying to decide if a page is Spam, it is helpful to ask yourself this question: if I remove the scraped (copied) content, the ads, and the links to other pages, is there anything of value left? if the answer is no, the page is probably Spam.
    • Yahoo defines spam as "pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results."
    • Bottom line: A spam site is one which uses techniques in a determined manner to subvert the search engine's algorithms, to artificially inflate their search engine rankings. (http://searchenginewatch.com)
  • 10. Example of Spam?
    • mahalo.com/Best_Computer_Speakers
  • 11. Banning Affiliate Links
    • Almost every post on calacanis.com has a link to mahalo.com
    • calacanis.com has a page rank of 6 in Google > so each link to mahalo.com is passing a page with heavy weight
    • Helps push Mahalo up in Google ranks
    • Links should have no follow attribute
  • 12. Mahalo is a SEO Play
    • Capitalizing on SEO referral traffic while a term is hot
    • Mahalo knows Google has changed ranking methods yet continue to create pages with “hot terms” so they rank well
    • Could block SE referral traffic but does not
  • 13. Thoughts of Others
    • “ Mahalo is a total SEO play. It has nothing to do with new technology. It’s a monetized Wikipedia, based around top queries.”
    • “ Walking a thin line between spam and added value.”
    • “ Nothing wrong with SEO play – just admit it.”
  • 14. In Closing
    • Think Mahalo is very cool concept
    • Probably won’t use majority of Mahalo facets
    • Mahalo should concentrate on getting main search pages complete instead of extras
    • Disappointed with majority of my search results
    • More likely to use something like stumbleupon
    • Don’t care for Jason Calacanis’ arrogance, peer bashing, or hard-sell