Tuli Hotels• 7 Hotels existing• Located primarily in the ‘heart of India.’• At the moment in time, there are no social networks listed on the International Site.• Facebook Site does exist
What is Viral Marketing?• It is making an awareness of a brand through already existing social networks.• For example to achieve product sales• Such as using Facebook, Twitter, MySpace, etc.• It spreads like a “virus.”
SOSTAC Process• Situational Analysis• Objective• Strategy• Tactic• Action• Control
SOSTAC: How viral are Tuli Hotels? • Facebook exists but only ‘26 Likes’ • Twitter/Myspace/ Lindedin- no account found • Trip AdvisorSituational Analysis:Little to No viralmarketing exists
SOSTAC TuliObjective for Tuli Hotel’s: To make Tuli Hotel’s Viral all around theinternet, that people are aware of who they areand what they have to offer, by one simple click.
SOSTAC Tuli• Strategy: • Get to know what sites are the most important on the web • Create accounts and make attachments to different sites • Create offers and contests on different sites • Use word- of- mouse
• Tactic: TSOS Ac • Get to know what the market of India is using for Internet Sites Tuli • Find viral marketing examples • See where the hotel is able to place themselves • Create a more intriguing ‘home’ website for Tuli Hotels
Viral Marketing Examples• Hotmail: get your free email!• Dove: real models?• BMW Film• FiFa World Cup
Lets make them ViRAL! SOSTACAll Around the World: Popular in India:• Make a PINTEREST account • Join sites such as Crazeal.com make local• Create a video about the offers experience at the hotel post on sites such as YouTube • Facebook, Twitter, Orko ut• Linkedin account important for hiring purposes • Makemytrip• Make offers on Travelocity and Expedia
• Talk about you.• Connect your account with your Facebook and Twitter accounts.• Don’t forget to add your website URL in your profile• Pin lots of stuff. Pin content steadily, instead of in huge bursts, to maximize your exposure and engagement.
Word of MouseOffer ‘Best wedding photo contest on PinterestsCreate offers on travel websites for those wanting to visit India and those looking for a place to travel toCreate accounts on my common social media websites, connect all sites togetherMake videos of the hotel post on YoutubeMake yourself well know all around
SOSTAC TuliControl: Weekly updates on all sites Change offers and contests Have a position within the companies that takes care of all internet related marketing Follow through on all give away’s for contests/make sure it’s an experience for the guest