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The Evolving Customer Journey - OMS Phoenix May 2010

by Client Services Manager at CoTweet / ExactTarget on May 21, 2010

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As the lines between traditional and digital media are blurring, the customer's journey from awareness to purchase is much more complicated by more touch points between brands and consumers than ever ...

As the lines between traditional and digital media are blurring, the customer's journey from awareness to purchase is much more complicated by more touch points between brands and consumers than ever before - they're overlapping, non-linear and all together they make up the picture the consumer has of your brand. This session demonstrates consumer interaction with your brand across various channels culminating in tactics you can employ to ensure brand perception and engagement.

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The Evolving Customer Journey  - OMS Phoenix May 2010 The Evolving Customer Journey - OMS Phoenix May 2010 Presentation Transcript