Your SlideShare is downloading. ×
0
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Social media and content strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media and content strategy

727

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
727
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Using Content To Create Personality<br />Social Media & Content Strategy<br />
  • 2. Social media is rad…I want it!<br />
  • 3. Why you need content strategy<br />Content<br />
  • 4. Content strategy needs to answer<br />What types of content do we need?<br />What’s the tone?<br /> When do we need it and how often?<br /> How do we get it and who creates it?<br />
  • 5. Start with some background<br />
  • 6. Who are you?<br />
  • 7. Who’s your audience?<br />
  • 8. Where do you fall on the spectrum?<br />Social media is a dress-down event – wherever your brand is currently, take it one step down the scale.<br />
  • 9. What are you like?<br />
  • 10. Make a plan<br />
  • 11. Types of content<br />The type of content you create can say something about your brand’s personality. A tendency towards quick videos is totally different than long text heavy blog posts.<br />
  • 12. Tone within content<br />
  • 13. Tone within content<br />Style Guide<br />Doesn’t have to be AP style necessarily. Fit into your personality<br />Use “lingo” of your audience<br />It’s a balancing act<br />You want to fit into the demographic of your audience without sounding like a caricature or mocking<br />You want to speak on the audience’s level without coming off as speaking down to them or dumbing yourself down <br />
  • 14. Execute<br />
  • 15. Timing<br />When will your audience be active and interested in consuming your content? When will you be able to respond and interact as well?<br />
  • 16. Frequency<br />How much do you have to say? How much does your audience want to hear? Adopt a rate of updates that you can realistically support<br />
  • 17. Sources<br />Pros: <br /><ul><li> Control Message
  • 18. Reliable</li></ul>Cons: <br /><ul><li> Lack Inspiration
  • 19. Lack Resources</li></ul>Pros: <br /><ul><li>Get interaction
  • 20. Insight</li></ul>Cons: <br /><ul><li>Incentivize
  • 21. Management</li></li></ul><li>Thank you!<br />Questions? Comments?<br />Find me online<br />@ktvan<br />ktvan.posterous.com<br />google.com/profiles/ktvan5<br />@offmadisonave<br />offmadisonave.com<br />

×