Your SlideShare is downloading. ×
  • Like
Social media and content strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social media and content strategy

  • 664 views
Published

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
664
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
21
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Using Content To Create Personality
    Social Media & Content Strategy
  • 2. Social media is rad…I want it!
  • 3. Why you need content strategy
    Content
  • 4. Content strategy needs to answer
    What types of content do we need?
    What’s the tone?
    When do we need it and how often?
    How do we get it and who creates it?
  • 5. Start with some background
  • 6. Who are you?
  • 7. Who’s your audience?
  • 8. Where do you fall on the spectrum?
    Social media is a dress-down event – wherever your brand is currently, take it one step down the scale.
  • 9. What are you like?
  • 10. Make a plan
  • 11. Types of content
    The type of content you create can say something about your brand’s personality. A tendency towards quick videos is totally different than long text heavy blog posts.
  • 12. Tone within content
  • 13. Tone within content
    Style Guide
    Doesn’t have to be AP style necessarily. Fit into your personality
    Use “lingo” of your audience
    It’s a balancing act
    You want to fit into the demographic of your audience without sounding like a caricature or mocking
    You want to speak on the audience’s level without coming off as speaking down to them or dumbing yourself down
  • 14. Execute
  • 15. Timing
    When will your audience be active and interested in consuming your content? When will you be able to respond and interact as well?
  • 16. Frequency
    How much do you have to say? How much does your audience want to hear? Adopt a rate of updates that you can realistically support
  • 17. Sources
    Pros:
    • Control Message
    • 18. Reliable
    Cons:
    • Lack Inspiration
    • 19. Lack Resources
    Pros:
    • Get interaction
    • 20. Insight
    Cons:
    • Incentivize
    • 21. Management
  • Thank you!
    Questions? Comments?
    Find me online
    @ktvan
    ktvan.posterous.com
    google.com/profiles/ktvan5
    @offmadisonave
    offmadisonave.com