Intro to ExactTarget Social

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  • We provide marketing solutions across various marketing channels and needs. Here we are focusing on the social slice.
  • We recognize the key pain points that todays social marketers face – they’re trying to listen for what customers are saying about them, engage where appropriate, publish messaging and be strategic with their content, measure all of those efforts while considering any paid media opportunities. And across all of these things, they’re looking to scale their efforts across their organization, their brands and their geographies.
  • ExactTarget’s social suite of products and services addresses those needs.

Transcript

  • 1. ExactTarget Social is Part of Integrated Cross-Channel Digital MarketingINTERACTIVEMARKETINGHUBEMAILDATA &ANALYTICSMOBILE SOCIAL WEBMARKETING AUTOMATIONINTERACTIVEMARKETINGHUBEMAILDATA &ANALYTICSMOBILE SOCIAL WEBMARKETING AUTOMATION
  • 2. Supporting Social Media Management atScaleListen Measure AdsPublishEngage
  • 3. With Comprehensive Suite of ProductsSocialEngageA leading platform for socialcustomer engagement putsconversations in one place.SocialPagesCreate Facebook fan pagessimply, and manage multiplepages from one dashboard.SocialPartnersPartners in the socialspace that complementExactTarget Social products.SocialProfileConnectorAnalyzes the overlap of socialchannels for email subscribers,and provides smart and socialcross-channel analytics.
  • 4. And Social Media Services toLaunch, Evaluate, and Improve Your Marketing EffortsActivateAccelerate time-to-value withexpert guidance in deployingyour social programs.FocusCut through the noise and identifyhigh-value social opportunitiesand a plan for action.PerformDeliver business results withproven approaches to acquisition,engagement and reactivation.