Social Media For Business Course 1

Social Media for Business SeriesCourse 1: Social Media Overview May 25, 2011 Kirk Tramble

Agenda Definition: Social Media for Business Social Media For Business Series Social Media For Business Strategic Framework  Website for Business  Blog for Business  Facebook for Business  Twitter for Business  LinkedIn for Business Question and Answer 3 © 2011 Kizata LLC

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. - Wikipedia4 © 2011 Kizata LLC

Social Media For Business Series Date Title May 25 Social Media for Business Overview June 22 Facebook for Business July 27 Website and Blog for Business Aug 24 Social Media for Business - Photos and Video Sept 28 Twitter for Business Oct 26 LinkedIn for Business Nov 16 Social Places for Business5 © 2011 Kizata LLC

Strategic Framework: Hub and SpokeA FEW POTENTIAL OBJECTIVES:  Provide Information  Build Customer Loyalty  Identify New Leads  Provide Customer SupportAPPROACH  Determine the key objectives.  Determine the best hub  Determine the best spokes  Use spokes to drive visits to hub 6 © 2011 Kizata LLC

Strategic Framework: Hub and SpokeA FEW POTENTIAL OBJECTIVES:  Provide Information Facebook  Build Customer Loyalty  Identify New Leads Flickr  Provide Customer Support TwitterAPPROACH Hub  Determine the key objectives.  Determine the best hub  Determine the best spokes YouTube  Use spokes to drive visits to hub LinkedIn 7 © 2011 Kizata LLC

StarbucksHUB Starbucks.com  FacebookSPOKES  Facebook: 22 million Likes Flickr  Twitter: 1.5 million Followers Twitter  LinkedIn: 48K Followers Hub  Flickr: 4200 Group Members  YouTube: 6.5 million views YouTube LinkedIn 8 © 2011 Kizata LLC

Starbucks.com ProductMarketing Menu Information CorporateServices Loyalty Card Responsibility SmartphoneShopping Video Application CustomerPhotos Blog ServiceLocations Multi-Language CareersSocial Media Idea Capture NewsLinks 9 © 2011 Kizata LLC

Facebook: http://www.facebook.com/Starbucks Shows MyActive Wall Posts +22 Million Likes Friends Who Like StarbucksDirectory to 4500 People like Ad forOther Facebook 5-25-11 Photo Products andPages Album ServicesCommunicate Endorse other StrategicOnline Games BrandsCorporate Promote Gift PromoteInformation Card Loyalty CardMarketing Photo Albums Video Albums Shareable JobEvents Discussions ApplicationPolls Reviews Brand equity 11 © 2011 Kizata LLC

Twitter: @Starbucks1.5 million multiple tweets/ Follows 79,049followers dayHot - New -Insider Promotions JobsInformation Promote other Crowdsourcing - StarbuckWeb links Design your own Media e.g. Frappuccino Frappuccino.co mSuggestions Dialog Fun 12 © 2011 Kizata LLC

LinkedIn: Starbucks Coffee Company 31 Employees49K Followers 16K Employees in my Network Posts onNew Hires Tweets LinkedIn CompanyMap Stock Info InformationPromotion as Career Info, JobsBest Place To Groups and RecruitersWork 13 © 2011 Kizata LLC

StarbucksHUB  Starbucks.com FacebookSPOKES  Facebook: 22 million Likes Flickr  Twitter: 1.5 million Followers Twitter  LinkedIn: 48K Followers Hub  Flickr: 4200 Group Members  YouTube: 6.5 million views YouTube LinkedIn 14 © 2011 Kizata LLC

Social Media For Business Course 1

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