Eden cc mat - social media course 2 Facebook for biz jun 15, 2011

Social Media for Business SeriesCourse 2: Facebook For Business June 15, 2011 Kirk Tramble

Facebook Facts 250 million mobile Facebook users 150 million Facebook users in US 351,000 Facebook Check-Ins to Los Angeles International Airport Source: Social Bakers 2 © 2011 Kirk Tramble Kizata LLC

Social Media For Business Series Date Title May 25 Social Media for Business Overview June 15 Facebook for Business July 27 Website and Blog for Business Aug 24 Social Media for Business - Photos and Video Sept 28 Twitter for Business Oct 26 LinkedIn for Business Nov 16 Social Places for Business3 © 2011 Kirk Tramble Kizata LLC

Agenda Social Media Definition and Business Strategy Framework Why Facebook for Business? How is Facebook Organized? What is a Facebook Page? What is a Facebook Place? How To Create a Facebook Page for Business What are Facebook Deals? How To Setup a Facebook Deal Deal Promotion Questions 4 © 2011 Kirk Tramble Kizata LLC

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. - Wikipedia5 © 2011 Kizata LLC

Strategic Framework: Hub and SpokeA FEW POTENTIAL OBJECTIVES:  Provide Information Facebook  Build Customer Loyalty  Identify New Leads Flickr  Provide Customer Support TwitterAPPROACH Hub  Determine the key objectives.  Determine the best hub  Determine the best spokes YouTube  Use spokes to drive visits to hub LinkedIn 6 © 2011 Kirk Tramble Kizata LLC

Why Facebook for Business? Reach  600+ million registered Facebook users Word-of-mouth  Facebook makes sharing personal endorsements easy Dialog  Facebook enables a conversation Interesting and Fun  Pictures, video, games, discussions, deals and more. 7 © 2011 Kirk Tramble Kizata LLC

What is a Facebook Page? Facebook Pages are special pages for organizations, businesses, celebrities, and bands to broadcast information to people who choose to connect with them Similar to profiles, but for entities. You can create and manage a Facebook Page for your organization from your personal account. 9 © 2011 Kirk Tramble Kizata LLC

What is a Facebook Place? Places is a Facebook feature that allows users to see where friends are and share their location Places allows users to check-in Places requires users to have mobile access to the Facebook application for iPhone, Android, Blackberry Users create places Businesses and organizations need to search for and claim their Facebook Places 10 © 2011 Kirk Tramble Kizata LLC

How To Create a Facebook Page for Business1. Click on this link2. Choose the Page category3. Add a logo4. Invite Facebook Friends to visit5. Invite current customers6. Post Status Updates7. Integrate with your website, using Facebook Like Box8. Enable management from mobile device 11 © 2011 Kirk Tramble Kizata LLC

What are Facebook Check-in Deals? Individual Deals: One-time deal, for both new and existing customers. Might be used to drive in-store traffic. Loyalty Deals: May be claimed by customers after between 2 and 20 check-ins. Great for driving repeat visits. Friend Deals: Friend Deals enable businesses to offer discounts to groups of up to 8 people, when they check in together. Charity Deals: Charity Deals enable businesses and organizations to make a donation in the amount of their choice to the charity of their choice each time someone claims their deal. 12 © 2011 Kirk Tramble Kizata LLC

How To Setup a Facebook Deal Step #1: Choose your deal type Step #2: Define your offer Step #3: Specify run dates & restrictions. Step #4: Push your deal. Push it to all your child Places. This will ensure that all child Places run the same deal. Step #5: Promote your deal. Promote it by posting a status update on your Facebook Page, or running a Facebook Ad. 13 © 2011 Kirk Tramble Kizata LLC

Deal Promotion Examples The Gap offered a free pair of jeans to the first 10,000 people who checked into a Gap Store. Palms hotel offered a free night stay McDonalds offered free fries or a sundae 14 © 2011 Kirk Tramble Kizata LLC

Eden cc mat - social media course 2 Facebook for biz jun 15, 2011

by ktramble on Jun 16, 2011

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Eden cc mat - social media course 2 Facebook for biz jun 15, 2011 — Presentation Transcript