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Social Media for Business SeriesCourse 2: Facebook For Business                          June 15, 2011                    ...
Facebook Facts                                          Source: Social Bakers2        © 2011 Kirk Tramble Kizata LLC
Facebook Facts       250 million mobile Facebook        users                                                            ...
Facebook Facts       250 million mobile Facebook        users       150 million Facebook users        in US             ...
Facebook Facts       250 million mobile Facebook        users       150 million Facebook users        in US       351,0...
Social Media For Business Series    Date      Title    May 25    Social Media for Business Overview    June 15   Facebook ...
Agenda       Social Media Definition and Business Strategy Framework       Why Facebook for Business?       How is Face...
Social media are media for social    interaction, using highly accessible and    scalable communication techniques. Social...
Strategic Framework: Hub and SpokeA FEW POTENTIAL OBJECTIVES:   Provide Information                                      ...
Why Facebook for Business?       Reach           600+ million registered Facebook users       Word-of-mouth           ...
How is Facebook Organized?8               © 2011 Kirk Tramble Kizata LLC
How is Facebook Organized?8               © 2011 Kirk Tramble Kizata LLC
How is Facebook Organized?8               © 2011 Kirk Tramble Kizata LLC
What is a Facebook Page?       Facebook Pages are special        pages for organizations,        businesses, celebrities,...
What is a Facebook Place?    Places is a Facebook feature that     allows users to see where friends     are and share th...
How To Create a Facebook Page for Business1. Click on this link2. Choose the Page category3. Add a logo4. Invite Facebook ...
What are Facebook Check-in Deals?    Individual Deals: One-time deal, for both new and     existing customers. Might be u...
How To Setup a Facebook Deal    Step #1: Choose your deal type    Step #2: Define your offer    Step #3: Specify run da...
Deal Promotion Examples    The Gap offered a free pair     of jeans to the first 10,000     people who checked into a    ...
Questions?15             ?             © 2011 Kirk Tramble Kizata LLC
Company InformationTweet Kirk: @ktrambleEmail Kirk: Kirk@kizata.comCall Kirk: (510) 727-1402Visit Kizata: www.kizata.comJo...
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Eden cc mat - social media course 2 Facebook for biz jun 15, 2011

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  • Transcript of "Eden cc mat - social media course 2 Facebook for biz jun 15, 2011"

    1. 1. Social Media for Business SeriesCourse 2: Facebook For Business June 15, 2011 Kirk Tramble
    2. 2. Facebook Facts Source: Social Bakers2 © 2011 Kirk Tramble Kizata LLC
    3. 3. Facebook Facts 250 million mobile Facebook users Source: Social Bakers 2 © 2011 Kirk Tramble Kizata LLC
    4. 4. Facebook Facts 250 million mobile Facebook users 150 million Facebook users in US Source: Social Bakers 2 © 2011 Kirk Tramble Kizata LLC
    5. 5. Facebook Facts 250 million mobile Facebook users 150 million Facebook users in US 351,000 Facebook Check-Ins to Los Angeles International Airport Source: Social Bakers 2 © 2011 Kirk Tramble Kizata LLC
    6. 6. Social Media For Business Series Date Title May 25 Social Media for Business Overview June 15 Facebook for Business July 27 Website and Blog for Business Aug 24 Social Media for Business - Photos and Video Sept 28 Twitter for Business Oct 26 LinkedIn for Business Nov 16 Social Places for Business3 © 2011 Kirk Tramble Kizata LLC
    7. 7. Agenda Social Media Definition and Business Strategy Framework Why Facebook for Business? How is Facebook Organized? What is a Facebook Page? What is a Facebook Place? How To Create a Facebook Page for Business What are Facebook Deals? How To Setup a Facebook Deal Deal Promotion Questions 4 © 2011 Kirk Tramble Kizata LLC
    8. 8. Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. - Wikipedia5 © 2011 Kizata LLC
    9. 9. Strategic Framework: Hub and SpokeA FEW POTENTIAL OBJECTIVES:  Provide Information Facebook  Build Customer Loyalty  Identify New Leads Flickr  Provide Customer Support TwitterAPPROACH Hub  Determine the key objectives.  Determine the best hub  Determine the best spokes YouTube  Use spokes to drive visits to hub LinkedIn 6 © 2011 Kirk Tramble Kizata LLC
    10. 10. Why Facebook for Business? Reach  600+ million registered Facebook users Word-of-mouth  Facebook makes sharing personal endorsements easy Dialog  Facebook enables a conversation Interesting and Fun  Pictures, video, games, discussions, deals and more. 7 © 2011 Kirk Tramble Kizata LLC
    11. 11. How is Facebook Organized?8 © 2011 Kirk Tramble Kizata LLC
    12. 12. How is Facebook Organized?8 © 2011 Kirk Tramble Kizata LLC
    13. 13. How is Facebook Organized?8 © 2011 Kirk Tramble Kizata LLC
    14. 14. What is a Facebook Page? Facebook Pages are special pages for organizations, businesses, celebrities, and bands to broadcast information to people who choose to connect with them Similar to profiles, but for entities. You can create and manage a Facebook Page for your organization from your personal account. 9 © 2011 Kirk Tramble Kizata LLC
    15. 15. What is a Facebook Place? Places is a Facebook feature that allows users to see where friends are and share their location Places allows users to check-in Places requires users to have mobile access to the Facebook application for iPhone, Android, Blackberry Users create places Businesses and organizations need to search for and claim their Facebook Places 10 © 2011 Kirk Tramble Kizata LLC
    16. 16. How To Create a Facebook Page for Business1. Click on this link2. Choose the Page category3. Add a logo4. Invite Facebook Friends to visit5. Invite current customers6. Post Status Updates7. Integrate with your website, using Facebook Like Box8. Enable management from mobile device 11 © 2011 Kirk Tramble Kizata LLC
    17. 17. What are Facebook Check-in Deals? Individual Deals: One-time deal, for both new and existing customers. Might be used to drive in-store traffic. Loyalty Deals: May be claimed by customers after between 2 and 20 check-ins. Great for driving repeat visits. Friend Deals: Friend Deals enable businesses to offer discounts to groups of up to 8 people, when they check in together. Charity Deals: Charity Deals enable businesses and organizations to make a donation in the amount of their choice to the charity of their choice each time someone claims their deal. 12 © 2011 Kirk Tramble Kizata LLC
    18. 18. How To Setup a Facebook Deal Step #1: Choose your deal type Step #2: Define your offer Step #3: Specify run dates & restrictions. Step #4: Push your deal. Push it to all your child Places. This will ensure that all child Places run the same deal. Step #5: Promote your deal. Promote it by posting a status update on your Facebook Page, or running a Facebook Ad. 13 © 2011 Kirk Tramble Kizata LLC
    19. 19. Deal Promotion Examples The Gap offered a free pair of jeans to the first 10,000 people who checked into a Gap Store. Palms hotel offered a free night stay McDonalds offered free fries or a sundae 14 © 2011 Kirk Tramble Kizata LLC
    20. 20. Questions?15 ? © 2011 Kirk Tramble Kizata LLC
    21. 21. Company InformationTweet Kirk: @ktrambleEmail Kirk: Kirk@kizata.comCall Kirk: (510) 727-1402Visit Kizata: www.kizata.comJoin Kizata on Facebook: Click Here 16 © 2011 Kirk Tramble Kizata LLC
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