Communication strategy for NonProfits Sept 15, 2011

Hayward Non-Profit AllianceSocial Media Communications Strategy September, 15, 2011 Kirk Tramble

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. - Wikipedia5 © 2011 Kizata LLC

Maximizing Social Media for Communications Hub and Spoke Model Drive Traffic to the Hub Utilize Spokes to engage Facebook Twitter people in different ways: ★ Social - Facebook Hub [Website] ★ Short Broadcast Messages - Twitter LinkedIn ★ Professional Social Network - Youtube LinkedIn Flickr ★ Photos - Flickr ★ Video - YouTube 6 © 2011 Kizata LLC - www.kizata.com

Top Social Media Engagement Tools Website Email and electronic newsletters Facebook Twitter Smartphone App LinkedIn Group Google / Yahoo Groups PayPal for merchant services/online payment collection 7 © 2011 Kizata LLC - kizata.com

What is a Facebook Page? Facebook Pages are special pages for organizations, businesses, celebrities, and bands to broadcast information to people who choose to connect with them Similar to profiles, but for entities. You can create and manage a Facebook Page for your organization from your personal account. 15 © 2011 Kirk Tramble Kizata LLC

What is a Facebook Place? Places is a Facebook feature that allows users to see where friends are and share their location Places allows users to check-in Places requires users to have mobile access to the Facebook application for iPhone, Android, Blackberry Users create places Businesses and organizations need to search for and claim their Facebook Places 16 © 2011 Kirk Tramble Kizata LLC

Twitter: @Starbucks1.5 million Multiple tweets/ Follows 79,049followers dayHot - New -Insider Promotions JobsInformation Promote other Crowdsourcing - StarbuckWeb links Design your own Media e.g. Frappuccino Frappuccino.co mSuggestions Dialog Fun 18 © 2011 Kizata LLC

Smartphone App • Events: Description of events with option to RSVP • Photos: Photo Albums • News: Dartmouth Now • About: Description of Club • Membership: Online Registration • Donations: Online Pledges • Maps: Google Map of all Event Locations • Dartmouth Alumni Magazine • Athletics: Dartmouthsports.com19 © 2011 Kizata LLC - kizata.com

LinkedIn: Starbucks Coffee Company 31 Employees49K Followers 16K Employees in my Network Posts onNew Hires Tweets LinkedIn CompanyMap Stock Info InformationPromotion as Career Info, JobsBest Place To Groups and RecruitersWork 21 © 2011 Kizata LLC

Top 10 Social Media Actions for Non-Profits 1. Enable Online membership registration 2. Enable Online Event Registration and Event Tracking 3. Setup a Facebook Group 4. Setup a LinkedIn Group 5. Provide an Online Events Calendar - iCal, Google 6. Setup a Photo and Video Gallery 7. Offer a SmartPhone Application 8. Use Email for Broad Communications 9. Setup Call to Actions on your website 10. Maximize Usage of Facebook22 © 2011 Kizata LLC - kizata.com

Best Practice for Social Media Communications ‣ Post information that links to your website. ‣ Post a short abstract of an article on Facebook and link to the full article on your website.Facebook ‣ Use a tool. ‣ Manual posts are scored higher than posts from tools such as Hootsuite. ‣ When adding content to website - add a status update pointing to new content. ‣ Tweet information that links to your website. ‣ When adding content to website - tweet a description and link to the newTwitter content. ‣ Schedule regular tweets. ‣ Use a tool. ‣ When adding content to website - post a description and link to the new content.LinkedIn ‣ Use group to provide feedback to be used for decision making (Crowd Sourcing).Newsletters ‣ Add social media links to newsletters. ‣ For e-Newsletters add short abstract of content and link to detail on website. 23 © 2011 Kizata LLC - www.kizata.com

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Communication strategy for NonProfits Sept 15, 2011

by ktramble on Sep 15, 2011

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