Hayward Non-Profit AllianceSocial Media Communications Strategy                           September, 15, 2011             ...
Social Media Facts                                            Source: Social Bakers2          © 2011 Kirk Tramble Kizata LLC
Social Media Facts       250 million mobile Facebook        users                                                        ...
Social Media Facts       250 million mobile Facebook        users       155 million Facebook users        in US         ...
Social Media Facts       250 million mobile Facebook        users       155 million Facebook users        in US       5...
Contents       Objective       Strategic Framework       Tools       Top 10 Actions       Best Practices3            ...
Objective    ✤   Review and discuss strategies and approaches for using social        media as a communications tool for n...
Social media are media for social    interaction, using highly accessible and    scalable communication techniques. Social...
Maximizing Social Media for Communications       Hub and Spoke Model       Drive Traffic to the Hub       Utilize Spoke...
Top Social Media Engagement Tools       Website       Email and electronic newsletters       Facebook       Twitter  ...
Website: Online membership registration andpayment8                     © 2011 Kizata LLC - kizata.com
Website: Links to social networking9              © 2011 Kizata LLC - kizata.com
Website: Links to iPhone/Android Application 10                    © 2011 Kizata LLC - kizata.com
Website: Newsletter Subscription Form11               © 2011 Kizata LLC - kizata.com
Website: Events Calendar12              © 2011 Kizata LLC - kizata.com
Electronic Newsletter13               © 2011 Kizata LLC - kizata.com
How is Facebook Organized?14              © 2011 Kirk Tramble Kizata LLC
What is a Facebook Page?    Facebook Pages are special     pages for organizations,     businesses, celebrities, and     ...
What is a Facebook Place?    Places is a Facebook feature that     allows users to see where friends     are and share th...
Facebook                                        • Events                                        • Website Search          ...
Twitter: @Starbucks1.5 million   Multiple tweets/                                 Follows 79,049followers     dayHot - New...
Smartphone App                                              • Events: Description of events                               ...
LinkedIn                                      • Discussions                                      • Announcements          ...
LinkedIn: Starbucks Coffee Company                                    31 Employees49K Followers   16K Employees           ...
Top 10 Social Media Actions for Non-Profits 1. Enable Online membership registration 2. Enable Online Event Registration a...
Best Practice for Social Media Communications              ‣ Post information that links to your website.              ‣ P...
Contact InformationKirk Tramble - President, Kizata LLC     Email: Kirk@kizata.comCompany     Web: http://www.kizata.com...
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Communication strategy for NonProfits Sept 15, 2011

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This presentation was made to the Hayward NonProfit Alliance on September 15, 2011. The topics covered include Social Media Strategy, communicatio

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  • Communication strategy for NonProfits Sept 15, 2011

    1. 1. Hayward Non-Profit AllianceSocial Media Communications Strategy September, 15, 2011 Kirk Tramble
    2. 2. Social Media Facts Source: Social Bakers2 © 2011 Kirk Tramble Kizata LLC
    3. 3. Social Media Facts 250 million mobile Facebook users Source: Social Bakers 2 © 2011 Kirk Tramble Kizata LLC
    4. 4. Social Media Facts 250 million mobile Facebook users 155 million Facebook users in US Source: Social Bakers 2 © 2011 Kirk Tramble Kizata LLC
    5. 5. Social Media Facts 250 million mobile Facebook users 155 million Facebook users in US 53.4 million LinkedIn users in US Source: Social Bakers 2 © 2011 Kirk Tramble Kizata LLC
    6. 6. Contents  Objective  Strategic Framework  Tools  Top 10 Actions  Best Practices3 © 2011 Kizata LLC - kizata.com
    7. 7. Objective ✤ Review and discuss strategies and approaches for using social media as a communications tool for non-profit organizations.4 © 2011 Kizata LLC - kizata.com
    8. 8. Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. - Wikipedia5 © 2011 Kizata LLC
    9. 9. Maximizing Social Media for Communications Hub and Spoke Model Drive Traffic to the Hub Utilize Spokes to engage Facebook Twitter people in different ways: ★ Social - Facebook Hub [Website] ★ Short Broadcast Messages - Twitter LinkedIn ★ Professional Social Network - Youtube LinkedIn Flickr ★ Photos - Flickr ★ Video - YouTube 6 © 2011 Kizata LLC - www.kizata.com
    10. 10. Top Social Media Engagement Tools Website Email and electronic newsletters Facebook Twitter Smartphone App LinkedIn Group Google / Yahoo Groups PayPal for merchant services/online payment collection 7 © 2011 Kizata LLC - kizata.com
    11. 11. Website: Online membership registration andpayment8 © 2011 Kizata LLC - kizata.com
    12. 12. Website: Links to social networking9 © 2011 Kizata LLC - kizata.com
    13. 13. Website: Links to iPhone/Android Application 10 © 2011 Kizata LLC - kizata.com
    14. 14. Website: Newsletter Subscription Form11 © 2011 Kizata LLC - kizata.com
    15. 15. Website: Events Calendar12 © 2011 Kizata LLC - kizata.com
    16. 16. Electronic Newsletter13 © 2011 Kizata LLC - kizata.com
    17. 17. How is Facebook Organized?14 © 2011 Kirk Tramble Kizata LLC
    18. 18. What is a Facebook Page? Facebook Pages are special pages for organizations, businesses, celebrities, and bands to broadcast information to people who choose to connect with them Similar to profiles, but for entities. You can create and manage a Facebook Page for your organization from your personal account. 15 © 2011 Kirk Tramble Kizata LLC
    19. 19. What is a Facebook Place? Places is a Facebook feature that allows users to see where friends are and share their location Places allows users to check-in Places requires users to have mobile access to the Facebook application for iPhone, Android, Blackberry Users create places Businesses and organizations need to search for and claim their Facebook Places 16 © 2011 Kirk Tramble Kizata LLC
    20. 20. Facebook • Events • Website Search • Dialog • Photos • Discussions17 © 2011 Kizata LLC - kizata.com
    21. 21. Twitter: @Starbucks1.5 million Multiple tweets/ Follows 79,049followers dayHot - New -Insider Promotions JobsInformation Promote other Crowdsourcing - StarbuckWeb links Design your own Media e.g. Frappuccino Frappuccino.co mSuggestions Dialog Fun 18 © 2011 Kizata LLC
    22. 22. Smartphone App • Events: Description of events with option to RSVP • Photos: Photo Albums • News: Dartmouth Now • About: Description of Club • Membership: Online Registration • Donations: Online Pledges • Maps: Google Map of all Event Locations • Dartmouth Alumni Magazine • Athletics: Dartmouthsports.com19 © 2011 Kizata LLC - kizata.com
    23. 23. LinkedIn • Discussions • Announcements • Updates20 © 2011 Kizata LLC - kizata.com
    24. 24. LinkedIn: Starbucks Coffee Company 31 Employees49K Followers 16K Employees in my Network Posts onNew Hires Tweets LinkedIn CompanyMap Stock Info InformationPromotion as Career Info, JobsBest Place To Groups and RecruitersWork 21 © 2011 Kizata LLC
    25. 25. Top 10 Social Media Actions for Non-Profits 1. Enable Online membership registration 2. Enable Online Event Registration and Event Tracking 3. Setup a Facebook Group 4. Setup a LinkedIn Group 5. Provide an Online Events Calendar - iCal, Google 6. Setup a Photo and Video Gallery 7. Offer a SmartPhone Application 8. Use Email for Broad Communications 9. Setup Call to Actions on your website 10. Maximize Usage of Facebook22 © 2011 Kizata LLC - kizata.com
    26. 26. Best Practice for Social Media Communications ‣ Post information that links to your website. ‣ Post a short abstract of an article on Facebook and link to the full article on your website.Facebook ‣ Use a tool. ‣ Manual posts are scored higher than posts from tools such as Hootsuite. ‣ When adding content to website - add a status update pointing to new content. ‣ Tweet information that links to your website. ‣ When adding content to website - tweet a description and link to the newTwitter content. ‣ Schedule regular tweets. ‣ Use a tool. ‣ When adding content to website - post a description and link to the new content.LinkedIn ‣ Use group to provide feedback to be used for decision making (Crowd Sourcing).Newsletters ‣ Add social media links to newsletters. ‣ For e-Newsletters add short abstract of content and link to detail on website. 23 © 2011 Kizata LLC - www.kizata.com
    27. 27. Contact InformationKirk Tramble - President, Kizata LLC  Email: Kirk@kizata.comCompany  Web: http://www.kizata.com  Toll Free: (510) 593-5007 24 © 2011 Kizata LLC - kizata.com

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