Mscvs2011 ipi

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Mscvs2011 ipi

  1. 1. Startup in Computer Vision Michael Nikonov CEO, iPiSoft LLC www.ipisoft.com
  2. 2. iPi Soft LLC• Company founded in 2008• Product line: markerless mocap• Based in Moscow, Russia
  3. 3. Think Big• Think big: always choose the biggest possible market for your technology – You do want to make an impact, don’t you? – VCs like large markets• Example of large market: – Online advertising - > $10 billion a year• Example of small market: – Motion capture for use in animation: ~ $300 million a year
  4. 4. Hiring• A-player hire A-players, B-players hire C- players• Always be hiring
  5. 5. Startup promotion – early stage• YouTube• Website, blog, Twitter, Facebook, Vkontakte• Advertizing: – Google AdWords, Yandex Direct, YouTube promoted videos• Create a community (web forum, Facebook page, Vkontakte group)• Write about yourself• Write a news story about your product
  6. 6. Startup Promotion – later stages• Experiment with advertizing• Hire a PR agency – From $600 a month• YouTube, website, blog, Twitter, Facebook, Vkontakte, Google AdWords, Yandex Direct

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