0
By
maruthupandian
STAR BUCKS
 Tata Global Beverages Ltd and Starbucks Coffee
Company have set up a 50:50 joint venture (JV) called
Tata Starbucks Ltd....
Starbucks in india..
 In a separate sourcing and roasting agreement between
Starbucks Coffee Company and Tata Coffee Ltd,...
Marketing Mix of Starbucks
Product
Variety
Quality
Design
Features
Brewed coffee
Attractive ,
descent, convenient
Fresh pr...
price
List Of Price
Rs. 95 – Rs. 250
Card
Payment card system
• Social media campaign
• Starbucks iPhone app
• QR Code scanner and start connecting the physical world to your
mobile de...
• Higher income group location place
• Airports ,malls,wel known areas
• Highly visiting areas
• locations of Seattle’s Be...
• Urban
• Age =18 to 40

• Men women
• High income group
• Occupation= college student office Employee
 Technology= Smar...
Maturity
Product Life Cycle
Sales
Time
Settled Country
Product Life Cycle
Sales
Time
Star bucks
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Transcript of "Star bucks"

  1. 1. By maruthupandian STAR BUCKS
  2. 2.  Tata Global Beverages Ltd and Starbucks Coffee Company have set up a 50:50 joint venture (JV) called Tata Starbucks Ltd.  The JV company would own and operate Starbucks cafes across India.  These cafes will be branded as Starbucks Coffee 'A Tata Alliance'.  Started on October 2012.  Currently 25 stores across Mumbai,Delhi,Pune. History…
  3. 3. Starbucks in india..  In a separate sourcing and roasting agreement between Starbucks Coffee Company and Tata Coffee Ltd, the later will roast coffee to supply to Tata Starbucks, and to export to Starbucks Coffee Company for its overseas operations.  India is one of the world's largest coffee producers at over Rs.3,000 crore a year.  The Tata Starbucks joint venture will operate cafés under the quick service restaurant (QSR) category.
  4. 4. Marketing Mix of Starbucks Product Variety Quality Design Features Brewed coffee Attractive , descent, convenient Fresh product cappuccino, Caramel cappuccino, tea packaging services Attractive, easy to handle Just in time ,ready to drink , fair trade policy
  5. 5. price List Of Price Rs. 95 – Rs. 250 Card Payment card system
  6. 6. • Social media campaign • Starbucks iPhone app • QR Code scanner and start connecting the physical world to your mobile device • Gift card to start a relationship Promotion
  7. 7. • Higher income group location place • Airports ,malls,wel known areas • Highly visiting areas • locations of Seattle’s Best or placement of the brand within 30 miles, rebrand some locations as a local shop. • Location Selection. Place
  8. 8. • Urban • Age =18 to 40  • Men women • High income group • Occupation= college student office Employee  Technology= Smart Phone user. Market segmentation
  9. 9. Maturity Product Life Cycle Sales Time
  10. 10. Settled Country Product Life Cycle Sales Time
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