KITCHENS-Vegetarian Curries, Non-Vegetarian Curries,Biryanis,Halwas, Kitchens of India Masala Mixes.
SUNFEAST (15 BISCUITS)
Sunfeast Dark Fantasy Choco Fills.Sunfeast Dark Fantasy Choco Fills Luxuria.Sunfeast Dark Fantasy Choco Meltz.SunfeastDelishus Nuts & Raisins.SunfeastDelishus Nut Biscotti.Dark Fantasy Chocolate and Vanilla.Sunfeast Dream Cream.Sunfeast Marie Light.Sunfeast Nice.SunfeastSnacky.Sunfeast sweet 'n salt.Sunfeast Special Cookies.Sunfeast Special Creams.Sunfeast Milky Magic.Sunfeast Glucose.
IMRB- Indian Market research Bureau.
was incorporated on August 24, 1910 under the
name Imperial Tobacco Company of India Limited.
As the Company's ownership progressively Indianised, the
name of the Company was changed from Imperial
Tobacco Company of India Limited to India Tobacco
Company Limited in 1970 and then to I.T.C. Limited in
Chairman- Y C Deveshwar.
PACKAGING AGRI BUSINESS
s & Cigars
in July, 2003 with the quote “Spread the Smile"
rate of 53%.
Eyes Turnover of over 10,00,00 crore.(by economic times
biscuits in market.
Market value of biscuits
other local products
other local products
Foods, which makes Sunfeast biscuits and Bingo
chips, expects increased distribution in rural areas and new
product launches in biscuits and snacks to help it grow sales
by 28-30% this year, chief executive Chitaranjan Dar said in
“We’re going to make products available in small towns
and rural areas, which were earlier confined only to cities.
For example, if we had 1,000 stocking points in a
region, we’ll now have 3,000 stocking points,” Dar said.
“We’re appointing new wholesalers, stockists. Our strategy is
to intensely market our products in rural areas.”
Foods gets about 30-35% of its business from the villages. Dar
said that number would increase to 35-40% in two years.
“It’s not that growth in urban is saturated,” he said.
“It’s just that the opportunity in rural areas is immense and
consumers there are premiumizing (trading up).”
Increasing distribution in rural areas is important for ITC
Foods, which likely accounted for over 11% of ITC’s sales
last year, to keep up its strong growth rate as Parle and Good Day
maker Britannia are aggressively promoting their brands.
is India’s third-largest biscuits maker after Parle and Britannia.
“It’s extremely important for them to expand distribution in rural
areas. Until now, the focus was to scale up the business in urban
India, build up the brands and achieve break-even,” said Anand
Mour, analyst at ICICI Securities, a brokerage.
“Now that they’ve achieved break-even or are close to it, they
need to be competitive enough in terms of availability and
distribution in rural areas where they lag most FMCG (fast-moving
consumer goods) companies.
To get growth across markets, they need to be in rural areas in a big
india accounts for over 75% of india`s population.
Strength of market.
Size of market.
Incomes in rural India have improved dramatically.
The rural markets are growing at about two time faster pace
than urban markets.
Rural India accounts for 60% of the total national demand.
rural consumers wont accept the change once they
Its is less price starting from 3rs to 30rs.
Mostly they believe in WOM(word of mouth).
Brand loyalty more in rural market.
People also appreciated it because of availability of large
Attractive wrappers for biscuits.
Good quality with large quantity.
a market research before entering
Found lacunas that can filled
Consumers vying for new taste.
They provide some samples and taking feedbacks.
They use secondary data from parle and Britannia.
relies on three core competencies.
The depth of distribution
2. Its brand building capabilities.
3. The ability of Quality outsourcing.
Sunfeast has been a success because of these three competencies of
uses FIFO method to reduce the wastage of goods due to
also keep the good on constant move from low sales area to
high sales area.
company collects all the expired goods four times a year, and
must return expired or damaged products within six
months after the date of expire.
Adjustment for them is done in three months time.
provides their retailers with racks, hangers, etc to display the
benefits received by the retailers depend upon their sales volume
and also the location of their shops.
has hired IMRB to do the market research.