5. Campaign Management Accurate Targeting Personalized, Relevant Communications Improved Response Rate Higher Conversions Increases Productivity Right Message, Right Time Better Performance Measurement Customer Segmentation Personalized Campaigns Dashboard Reporting Event-triggered Automation Personalized Landing Pages (PURLs)
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Editor's Notes
For those of you that are not familiar with our company, Eloqua is the category-defining marketing automation platform. We created this space; our technical innovations and expertise have been proven to drive stunning growth rates in some of the most successful businesses today. I am happy to provide some specific examples later in this presentation. The space we are in continues to evolve rapidly and our thought leadership keeps us at the forefront of those changes. For example, our CTO and co-founder, Steve Woods recently introduced the concept of Digital Body Language in a ook that is changing how businesses think about marketing. We solve a range of pressing problems for marketers at businesses just like yours, chiefly among them Helping you increase your marketing ROI Helping you plan, execute and automate more effective campaigns that drive revenue with high quality sales leads Proving the value of your efforts and Demonstrating your business impact to stakeholders throughout your organization
Eloqua’s 550 customers come in all shapes and sizes. We power some of the biggest technology companies in the world, like Nokia, Seagate and VMWare. Yet, almost 50% of our customer base is made up of companies under $50M in revenue. These segments have very different needs, and the flexibility of our solution and product packages allows us to meet those varying needs on a common platform. We have traditionally sold into markets that are aggressive users of Web marketing tactics and offer a ‘considered purchase’ product or service. This includes high tech markets like hardware, software, web based services with deep penetration in niche markets like SaaS and open source companies. Business services like payroll and HR are a great fit for Eloqua. We count leading companies Administaff, ADP, TriNet, Successfactors and Monster.com among our customers. Eloqua has recently moved aggressively into financial services markets like corp. banking, investments and insurance. Other niche markets for Eloqua include sports and entertainment. Leading franchises like the 76ers, Portland Trailblazers and Boston Bruins use our solutions to cross and up-sell season ticket holder packages based on web-based browsing activity. Finally, we are starting to see great interest from consumer businesses as well that are looking to automate key stages in the customer lifecycle. It is not just about demand generation and lead management.
Marketing is HARD. Technology doesn’t make it EASY Our Expertise helps you solve your challenges by developing your HUMAN RESOURCES. Our product enables the solution that marketers develop.
I cannot understate the importance of choosing a marketing automation partner that has done this before and can use that experience to make your journey successful. The only reason 550 successfully installed customers matters to you is that we have learned from those experiences and can apply them to your implementation and success plan. KEY DIFFERENTIATOR: At Eloqua EVERY CUSTOMER receives a Marketing Assessment and Planning call with one of our Best Practice Consultants. EVERY customer can download our Optimization and Playbooks to apply best practices to their campaign EVERY customer can participate in complimentary regional user groups, access free online training or read from any one of our 5 blogs dedicated to making you successful. EVERY customer gets a success plan that provides a roadmap for their success. These best practices cover virtually every facet of demand creation and lead management. For customers that wish to pursue a more custom approach, engage with our consulting team to tackle marketing challenges head on in a 2 Day Onsite Business Process Review. Use this team to think more strategically about marketing
We also recognize that as a marketer, you are as interested in learning from your peers as from a platform vendor. Eloqua connects you to a community of innovators just like you. We do this through Our user group program – more than a dozen user groups that meet at least 4 times per year to exchange ideas, best practices, tips and networking Eloqua Experience – our annual international users conference that brings together hundreds of marketers, analysts, partners and thought leaders to discuss the future of marketing and give you tips you need TODAY to go back to your company and make a difference “ Virtual connections” Check out Eloqua’s facebook, twitter and Linked-in groups to find and collaborate with hundreds of your peers Our CustomerCentral portal. Need a quick tip on best use of a feature or program? Find your answers in a few clicks from Eloqua support staff or customer champions.
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