Twitter for Academia (V4)


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  • Structure of the presentationBriefly look at what Twitter is and how it can be used as part of your social media strategyWe won’t look at how to use twitter in great detail but rather ways of presenting yourself and building a presence and workflows to get the most from it to support your academic work,We’ll then move onto look at how Twitter can be used for specific academic activities
  • I manage 3 Twitter accounts – tweet me your questions!
  • Twitter, the micro-blogging online social networking service has been in existence since 2006.  It allows users to send and read text-based posts of up to 140 characters, known as “tweets”.It’s not always easy to see the value in answering this simple question, especially in an environment where we are used to explaining complex ideas in 5000 word journal articles or 80 000 word books. - Device-agnostic- Real-time - Everything is immediate and everything is relevant now.A Social network (you don’t have to listen to the noise of the world, just what the people you are interested in are saying)It’s public Then I heard a presentation at a small conference on how a group of PhD students were using Twritter and it convinced me that perhaps it was worth giving Twitter a try.I have been using it for over three years now and watched how it has started to become visible in more and more academic activies,
  • When Twitter emerged in 2006 I thought it represented the apex of what concerns me about internet technology- Narcissism - Sound-bite communication Excuse not to dedicate ‘real’ time to conversation or ‘real’ peopleIt seemed everyone just talked about what they had for Breakfast.Twitter stinks on the surface - tweets don’t last long, people are on their sporadically, it falls over when too many people in the world are trying to tweet. There is a lot of information on there about what people had for breakfast and the other mundane aspects of daily life.It’s not all about what Lady Gaga had for breakfast, time wasting or for hip juveniles…it’s an incredibly valuable resource for academics. If you’re allowing  inaccurate stereotypes to deter you, you’re missing out. It works because it does something very small, very well……
  • Social media use at Oxford has grown enormously in the past couple of years. Departments, colleges and services are increasingly using platforms such as Twitter to tell the university's story, and to directly engage with students and alumni, hold conversations, answer their questions and re-post their content. Oxford has over 120 accounts (risen from 80 in November)It’s ok to be just as passive user, many people are. But this is an important shift in the way that we communicate – to not be part of the conversation is to ignore those you may be seeking to engage.
  • The term ‘media’ makes you think ‘push’ or ‘broadcast’ - think of it as a conversationSocial Media isn’t a successful, it’s the content that’s a successful and social media is the channel for it.  Social media does not change the fact that relationships take time.
  • Many different social media sites can be used for promoting your research, networking and/or academic collaboration. Before you jump into using twitter it’s a good idea to think about the plethora of social media tools that are available to you and if Twitter is the right tool to start with.Do you simply want to Broadcast information, use it as a marketing tool?Do you want to engage in conversation?Make connections?Publish openly?Think about who it is you want to engage with. What online spaces are they moving in?When it comes to choosing what social media you should use, you have too many choices. Choose one as your basic platform and grow from this.
  • The biggest point of overlap between the Big 4 is in sharing news and other content online. Each site provides a mechanism for sharing the latest headlines with your friends and colleagues. Facebook – is the biggest, but highly personal in nature. It’s generally a place where you share content with your friends, some of that content may be things you wouldn’t share with anyone else.Twitter benefits from immediacy and simplicity. It’s network is growing faster than facebook. It is considered a public place. If you want the world to know about something you go to Twitter.LinkedIn’s niche is it’s business focus, it’s like your virtual business card holder, supplying your own and collecting others. Content is related to your professional status.Google+ was one of the hottest things in September 2010 when it went public it hit 13.4million hits alone, but there has been a massive backlash with people using it less and less. It’s unlikely to topple Facebook like Facebook did MySpace. But don’’t discount Google - it remains the most-visited site on the Web and it has been said ‘the best is yet to come’….. Meeting Notes (09/11/2011 12:10) -----Google+ 13.5 million views in sept 2010Unlikely to topple fb
  • What aspects of your work/self do you want to promote?Who is/are your audiences(s)?What kind of information do you want to exchange?What tensions / conflict might you encounter?
  • Keep your username fairly short and avoid numbers or underlines: you want others to be able to remember it and type it easily. You can be anonymous if you wish, but I’d not recommend it: you are more likely to have interesting interactions with others if they know who you are. A brief description of what you do and what your interests are will help kindred spirits discover you.Do put up a picture, but if you would rather it not of yourself make it something symbolic
  • Able to tie a face and a name to the account to help build a community around it. All of the tweets coming out will still be about the organisation, with the exception of a few spice of life tweets to add some flair and personality. However, it will still be very clear that the person tweeting is doing so on behalf of the organisation and that’s their reason for being there. It is in no way seen as a personal Twitter account.
  • Difference between being a representative from a department or college tweeting on their behalf and being a project/organization on twitter. Here’s no employee or real personality publicly tied to the account in any way.  The focus is on promoting news, blog posts, services etc.  It’s not on building genuine relationships with people. Everything that is done is done from the perspective of TheOrganisation.
  • Creative tweeting! Character-based accounts have the tweeter posting from the voice, perspective and insight of an object/animal/plant/whatever. Everything is done through that character and the tweeter never breaks that character. It may sound silly, but we’re actually seeing a lot more organisations take this approach as they look for a way to stand out and connect with customers. If you do it right, it’s often ingenious. If you don’t, well, you just look silly.
  • A core way that Twitter can enhance your academic work is by connecting you to people who share your interests and share relevant content such as papers, articles, new stories, blogs etc.Start by identifying a few people that look interesting to follow, and see whether you enjoy the Twitter experience. Following someone is kind of an endorsement
  • Use a free text search for areas you are interested in and go from thereHook up with traditional sources of information.Some of the first places you follow on Twitter, provided you're using it for academic purposes, are libraries, archives, museums, laboratories, and other academic sources of information that are related to your areas of interest. These organizations can often point you toward great materials or help you find the things you need with much less effort, sometimes even from miles and miles away.IndividualsStart following others who share your research interests
  • Follow the trails that Twitter provides for you
  • I suggest you start out by just identifying a few people that look interesting to follow, and see whether you enjoy the Twitter experience. If you are getting fed up of the Tweets of someone you are following you can stop following them.
  • One of the best ways to make following a lot of people on Twitter not so overwhelming is by organizing your contacts into lists, with each falling into a specific category that will make it simple to browse.My recommendation would be to keep the number of people you follow restricted, and use lists, especially if you want to follow more.Getting fed up with tweets from someone you’re following? You can just unfollow them. They don’t get a message about this, so you can do it without embarrassment.
  • @LTGOxford’s lists collect together Oxford Twitter Accounts
  • A core way that Twitter can enhance your academic work is by connecting you to people who share your interests and share relevant content such as papers, articles, new stories, blogs etc.Start by identifying a few people that look interesting to follow, and see whether you enjoy the Twitter experience. Following someone is kind of an endorsement
  • Lists are very good way of ‘curating’ the people you follow, and managing how you are presented information. However the majority of Twitter feeds that are sent through academic tweeters usually involve the endorsement of some kind of content and if you want a way to curate that content there are a few ways to do that.
  • Whilst content is king, and good content will attract followers. Twitter is not just about pushing information, it’s about connecting with people and being part of a conversation, in Twitter’s case, a public conversation.
  • There is no point Tweeting unless you have the followers to tweet to. And one way to draw them in is to make them part of your tweets and talk directly to them. You may have direct things to say to other tweeters or you may want to reference them, you do this by using the @ symbol followed by username.
  • There are two standard ways to retweet – adding “RT @Twittername” at the start of the tweet,  and adding “via @Twittername” at the end of the tweet. Either is acceptable, but the latter takes up more valuable “character real estate” — it’s longer, so you can fit less into the retweet. It is acceptable to change spellings of words to make a retweet fit the character limit.You can also use Twitter’s built-in retweet button, but this is a newer feature has not been adopted by everyone,  and it’s not the ideal way to retweet as it seems less “personal.” You can personalize retweets by adding a comment at the beginning or end.
  • ‘HT‘ is variously defined as either ‘Hat tip‘ or ‘Heard through‘. Either way, the tag signifies who made you, the poster, aware of the content originally.
  • Alert people to your presence and join in world wide conversations by using the hashtag – hash tags evolve
  • Follow the advice from UAS  * From Security Services
  • Whilst content is king, and good content will attract followers. Twitter is not just about pushing information, it’s about connecting with people and being part of a conversation, in Twitter’s case, a public conversation.
  • For researchers Twitter is part of a digital presence/ personal learning networkContinual publishing across social media as well as journals can increase the size of an academic footprint.For tweeting to work well, always make sure that an open-web full version or summary of every publication, conference presentation or talk at an event is available online.Need help with a tough problem? Can't find good documents that support your thesis? Just can't figure out how to use Twitter? Just ask! One of the best benefits of using Twitter in research is being able to easily crowdsource information.Twitter provides many opportunities for ‘crowd sourcing’ research activities across the sciences, social sciences, history and literature – by getting people to help with gathering information, making observations, undertaking data analysis, transcribing and editing documents – all done just for the love of it. Some researchers have also used Twitter to help ‘crowdsource’ research funding from interested public bodies.See:
  • Course twitter feed fed into WebLearn Music, Gender and Sexuality Module of Freya Jardin, LiverpoolMarcus du Sautoy just delivered a 'tweetorial' about infinity, comparing the sizes of infinity, the infinity of whole numbers compared to the infinity of fractions between 1 and 2 and the infinity of square numbers compared to the infinity of all numbers etc.Now how can that be something you wouldn't want to see?  The chance to directly question him about the content of his 'tweets' and receive an answer in minutes - brilliant!
  • How to live tweet a conference (either as a delegate or as a conference organiser).
  • Departments have regular outside speakers and events going on. Twitter is great for alerting people to details of talks, seminars, guest lectures and parties. Add in tweets of highlights from people who are there and ‘the place to be’ factor is strengthened.Many large departments are sub-divided into groups that may not keep close tabs on what each bit is doing, or on developments in neighboring departments. Again, Twitter’s brevity and immediacy is great at fostering internal communication.A Twitter feed is also great for reaching students, PhD students, and part-time researchers, often the groups that are last to know about events they could attend.Don’t try to combine departmental administrative alerts (e.g. about essay or exam deadlines) into a single departmental Twitter stream. It is best to run those through separate teaching accounts.
  • Tweet what’s going on but don’t be spammy about it…..constantly telling people to visit you is belittling their ability to plan their day.Respond to people – show that this is an institution that is engaged with the community.Use tweets to drill down to content you wouldn’t normally find, give behind the scenes infoDaily/weekly feature – e.g. Smithsonian ‘name that artifact’ game
  • 1. Moving from looking for new relationships to enhancing existing ones2. Start to mix social media and the real world, e.g. going to a conference or other event in your field, use twitter before, during and after the event to cement relationships3. Think about using your social media more effectively by using a desktop application such as tweetdeck or Hootsuite.See:
  • 1. Moving from looking for new relationships to enhancing existing ones2. Start to mix social media and the real world, e.g. going to a conference or other event in your field, use twitter before, during and after the event to cement relationships3. Think about using your social media more effectively by using a desktop application such as tweetdeck or Hootsuite.See:
  • If your tweets are valuable to you, archive themTwapper Keeper online tool that lets you archive tweets based on a hastag or person accountThe Archivist is a Windows application that helps you archive tweets for later data-mining and analysis. Start a search with The Archivist and get as many results as it can. The, leave The Archivist running and it will poll Twitter for that search. Twistory lets you back up tweets to your calandarand browse through your personal Twitter diary,See:
  • Take your dialogue with followers to the next level and grow the relationship.Insert the ability to engage in your blog – a blog without engagement is called an article – interacting with the comment system changes a post from being something static to ecstatic.
  • In terms of REF impact, social media is something that haunts the lines in the panel criteriaImpact filesHow much do new "likes" and "follows" from this effort translate to meaningful contacts and engagement, follow our news and share their views and ideas with us?
  • If timely communication, engagement, relationships and conversation are considered of value to academic activities then, if used effectively, platforms such as Twitter can have a marked impact.With so many benefits and possibilities of social media listening and engagement, it’s easy to get overwhelmed or lose focus. Don’t worry about having a presence on every social channel or trying to tackle every content type at once. Only take on what you and your team can manage, and allow for expansions as you become more efficient.
  • Scientists should be able to see which recent papers their peers think are interestingAuthors should be able to quantify the attention their articles are receivingPublishers should be able to show authors and readers the conversations happening around their contentEditors should be able to quickly identify commentary where a response is required
  • But if we think of a role of academic work to engage with people, to spark conversations and debate, pull together specialists in a field to network we find the value of social media. Social media pulls insiders out, and allows outsiders in to organizations, so that they can create a more meaningful relationship between themselves and their academic work and communities.
  • I manage 3 Twitter accounts – tweet me your questions!
  • Twitter for Academia (V4)

    1. 1. Twitter for Academia
    2. 2. @KTDigital
    3. 3. TODAY • Is Twitter right for you? • Getting started • Your profile • Following • Curating • Engaging • Ideas for academic use • Three Step Strategy • Impact
    4. 4. WHAT IS TWITTER? Twitter is a micro-blogging platform composed of 140 character answers (tweets) to one question “what‟s happening?”
    5. 5.
    6. 6. LISTEN TO THE NOISE OF OXFORD @UniofOxford @UnivOxford @KelloggOx @SomervilleOx @MansfieldOxford @WolfsonCollege @PembrokeOxford @magdalenoxford @StAnnesCollege @WadhamAlumni @OxfordSBS @oxfordclassics @oiioxford @oxmartinschool @engfac @TheSmithSchool @BlavatnikSchool @oxford_anthro @AshmoleanMuseum @OBGHA @OxfordTheses @OxfordCareers @oxfordpodcasts @oxfordweblearn @LTGOxford @ITLPOXFORD @oucsits3 @oucs @OxWISER @bodleianlibs @jjcollephemera @MHSOxford @radcliffescilib @TheOxStu @OxfordUnion @UniodOxfordSI @OxfordExams @OxfordGradStudy @oxcei @oxfordunishop @OxfordTalks @OpenSpires @galaxyzoo @oxford_thinking @oucunews @mobileox @ww1lit @RunCoCo @modelling4all…….
    7. 7. Is Twitter right for you?
    8. 8. THE BIG FOUR
    9. 9. WHAT DO YOU NEED YOUR ONLINE PRESENCE TO DO? What aspect(s) of yourself/work do you want to promote? Who is/are your audience(s)? What purpose do you want to achieve? What value is there for your audience? What kind of information do you want to exchange? What tensions / conflict might your encounter?
    10. 10. Getting started
    11. 11. PERSONAL
    17. 17. Following
    18. 18. Curating
    19. 19. 30% Chatter 70% Content
    20. 20. FAVORITES
    22. 22. Can you read it in 2 minutes? Yes No No Is it relevant, interesting, useful? Yes No Is it relevant, Yes interesting, useful? Pocket Allan Johnson @thisisallan
    23. 23. HOW TO CITE A TWEET Last Name, First Name (Username) “The tweet in its entirety”. Date. Time. Tweet. Allan Johnson @thisisallan ces/2013/01/18/using-twitter-for-curatedacademic-content/
    24. 24. Engage
    29. 29. DON’T FEED THE TROLLS!
    30. 30. STAY PROTECTED ONLINE • Keep it personable, not personal! • Courses in security and privacy online • •
    31. 31. REPORT HARASSMENT • At the University entadvice/ • On Twitter
    32. 32. Academic Use
    33. 33. Content is King
    34. 34. TWITTER FOR RESEARCHERS • Draw attention to your work (and link to open full / summary versions of publications) • Tweet other‟s work • Ask questions • Crowdsource information • Reach out to external audiences
    35. 35. TWITTER IN TEACHING • Create a course hashtag • Ask students to identify key points of a lecture in 140 characters, display and discuss. • Hold a „Tweetorial‟ (c. @MarcusduSautoy) • Tweet links to interesting articles, blogs, etc. • Live tweet conferences / events • Curate Lists • 100 ways to use Twitter in Education
    36. 36. THE ACADEMIC CONFERENCE • Use the conference hashtag • Introduce each session/talk • Boil statements down to main point • Link to speaker resources • Any questions?
    37. 37. USING TWITTER IN DEPARTMENTS / COLLEGES • Tweet outside speakers and events • Tweet news to students • Foster internal comms • Connect with alumni
    38. 38. TWITTER FOR UNIVERSITY LIBRARIES AND MUSEUMS • Tweet events and activities • Tweet something we can‟t find on your homepage • Gather user/visitor feedback • Customer service • Create a daily/weekly feature • Get creative!
    39. 39. A Twitter Strategy
    40. 40. 1. BUILD TRACTION (BUT MANAGE YOUR TIME) Tweet regularly (but don’t overload) Spread your time – consider ‘opening hours’ Make it relevant Don’t just broadcast – interact Make it shareable Offer something of yourself Build your network
    41. 41. 2. BUILD MOMENTUM Manage with tools Mix with the physical world Enhance existing relationships
    42. 42. SOCIAL NETWORKING AGGREGATORS • Hootsuite • Tweetdeck
    43. 43. 3. EXPAND Blog Profile Microblog
    44. 44. Impact
    45. 45. Growth of followers Number of interactions Names of useful contacts The Impact File Number of invites Keep Googling yourself Website analytics Blog analytics
    46. 46. Culture24: Measure your impact online -research/how-to-evaluate-success-online/
    47. 47. • Follows a specific list of sources from all over the web. • From these sources, collects any mentions that contain links to papers. • Collates the attention paid to different versions of the same paper. • Users see the raw metrics and the actual conversations the make up the numbers.
    49. 49. SUMMARY IN 3 1. Twitter is a conversation 2. Twitter is a channel – it‟s the content that‟s important! 3. Relationships take time
    50. 50. TWITTER GUIDES
    51. 51.
    52. 52. @KTDigital Slides can be found at: Case studies at: