Twitter for museums

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Session delivered as part of the Oxford Aspire museums workshop

Session delivered as part of the Oxford Aspire museums workshop

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  • 1. 1 Page 1 Twitter for Museums What  is  twi)er?   Twi)er  is  a  micro-­‐blogging  pla7orm  composed   of  140  character  answers  (tweets)  to  one   quesAon  “what’s  happening?”   Starting with Twitter
  • 2. 2 Your  Twi)er  IdenAty     Individual/CollecAve-­‐   OrganisaAonal   Totally  OrganisaAonal   The  Character  Account  
  • 3. 3 The  Character  Account   Dealing  with  an  impersonator    Does  it  have  an  impact  on  your  brand  or   organisaAon?    Is  it  damaging?      Contact  Twi)er    Display  your  Twi)er  account  clearly  on  all   your  major  comms  channels.   Page 11 Following
  • 4. 4
  • 5. 5 Page 17 Tweeting Page 18 Syntax   Meaning   Example   @   Reply   @museum  have  you  any  Ackets  leS  for  the  exhibiAon?   MenAon   Thanks  to  @museum  I  have  some  Ackets!   RT   Re-­‐tweet   Thanks  for  coming!  >  RT  @visitor  Great  exhibiAon!   Everyone  should  visit!   HT   Heard  through  /  Hat   Ap   Hurry!  News  of  freshly  baked  brownies  in  the  café!  HT   @museumguard   Via   #   ThemaAc  context   We’re  looking  forward  to  the  arrival  of  the  #picasso   works  today  in  preparaAon  for  our  #cubism  exhibiAon.   Event  context   Dr  X  will  be  presenAng  a  paper  next  on  Picasso   #CubismConf   #FF   Follow  Friday   #FF  @museumX  @museumY  @museumZ   Terminology  and  Syntax   Content  is  King     Events  and  acAviAes     Something  we  can’t  find  on  your  homepage     Videos  and  images     Behind  the  scenes  info     Gather  user/visitor  feedback     Customer  service     Create  a  daily/weekly  feature     Get  creaAve!   i,Tweetus  (@itweetus)   Tullie  House  
  • 6. 6 5 September, 2012 ConversaAonal   Substansive   Automated  
  • 7. 7 Page 25 Strategy 1.  Build  tracAon  (but  manage  your  Ame)   Tweet  regularly   (but  don’t   overload)   Spread  your   Ame  –  consider   ‘opening  hours’   Make  it   relevant   Don’t  just   broadcast  –   interact   Make  it   shareable   Offer   something  of   yourself     Build  your   network   2.  Build  Momentum   Enhance  exisAng   relaAonships   Mix  with   the   physical   world   Manage   with  tools  
  • 8. 8 SUMMARY   1.  Twi)er  is  a  conversaAon   2.  Twi)er  is  a  channel  –  it’s  the  content  that’s   important!   3.  RelaAonships  take  Ame