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  • Exuisine, Pizza Expo, etc. <br />
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  • Before and After ext., Photo audits, reduce business card or remove- MAKE TWO PAGES <br />

Aa presentation brochure-concept-oct31 Aa presentation brochure-concept-oct31 Presentation Transcript

  • CONCEPT DEVELOPMENT
  • WHO WE ARE & WHAT WE DO ABOUT US We don’t just wade into building a brand or launching a concept. That’s an open invitation to get bitten by something you didn’t anticipate. Planning is important—thinking ahead and agreeing on how certain challenges and scenarios will be handled. Addressing just a few things at a time in this industry is like forgetting to get dressed in the morning; you’re not ready for the day ahead. It’s poor planning and when you realize what you’ve done, you lose time and money making the drive back home to finish what you started. HIRED BY Our experience in all areas of foodservice operations and our global and cross-cultural knowledge and experience provides us with a comprehensive insight.  Our clients have included many of the largest restaurant companies in the world, as well as caterers, leading contract foodservice companies, hotels, malls and commissaries encompassing nearly all food and beverage formats. 2 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • SEEN & HEARD Aaron Allen has become one of the most sought-after restaurant industry media sources and most-quoted experts in the global restaurant industry.  He has been a go-to source for esteemed media outlets such as the Wall Street Journal, Entrepreneur, Smart Money, MSNBC, TIME, Forbes, USA Today, Nation’s Restaurant News, Chain Leader, Restaurants & Institutions, European Food Service News, Food Service Middle East, QSR Magazine, and literally hundreds more news sources.  His publicity skills and campaigns have also helped land clients features on The Food Network, Top Chef, Travel Channel, Bravo, Fine Living Network, and led to a number of pilot program invitations. A sought-after speaker, Allen has lectured around the world on important restaurant industry trends and innovative approaches to marketing, branding, design, concept development, culinary development and general business growth.  He has presented to capacity crowds at the European Foodservice Summit, International Boston Seafood Show, Aquavision in Norway, Healthy Meals and Healthy Profits Conference, National Caterers Association, FSTech, The Restaurant Show (London), and for numerous other industry associations, conventions, corporate and franchise conferences, and universities.  He has been top rated speaker and frequent guest lecturer for the University of Central Florida’s Rosen School of Hospitality. 3 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • MULTI BRAND PORTFOLIOS The restaurant industry is, well, global in both brand and cuisine. Our depth and breadth is wide—the benefit of years of experience in operations, marketing, customer service, supply chain and management. We’re experienced with multiple concepts: quick service restaurants, casual, fine-dining and resort hospitality, all of which present unique challenges. CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com 4
  • WHO WE ARE & WHAT WE DO: Quite simply, we help build restaurants—all over the world—working with brands in more than 100 countries on six continents. We help owners and operators tackle obstacles, develop strategy and streamline finances, all while considering labor and cultural issues, menu execution, design, management and a host of other things. Our clients post an exhilarating $100 billion annually in revenue, which equates to a lot of full bellies all over the world. And that makes everybody happy. 5 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • SERVICES RESTAURANT CONCEPT DESIGN Color. Texture. Furnishings. Lighting. Interior design is all of these, and within the restaurant industry, it’s so much more. AARON ALLEN & associates' designers and architects strive to capture the personality and original concept of the restaurant. It takes a lot of collaboration to develop a design package worthy of your dream. The concept development team members are experts in the art of visualization, originality, spatial relationships, fluency of ideas, creative thinking and problem solving. They ensure all interior considerations integrate seamlessly with every other aspect of the process – strategy, design, training, research, culinary development and public relations. AARON ALLEN & associates' concept development department develops key components that align with the overall vision of a restaurant. Those include a conceptual development package that defines the space and the brand, along with a design development package which show you how the space will be built. They also provide uniform design, props, accessories, artwork, graphics and interior signage design. AARON ALLEN & associates' concept development services allow them to build a restaurant’s brand into its design whether it’s creating a concept from scratch, remodeling an existing space or rolling out an existing concept in multiple locations. 6
  • WHO WE ARE & WHAT WE DO MENU ENGINEERING & DESIGN So much of what happens in a restaurant is creative. All cooks like to think of themselves as artistes. It is, after all, called the culinary arts. But when it comes to the menu, that’s where science kicks in. In fact, too much creativity on a menu can have negative consequences. That isn’t to say the menu shouldn’t be creatively produced. Indeed, the right colors, typeface, even photos in some cases are key elements. But knowing which colors, what typeface and font size, and whether or not pictures should be incorporated are important considerations. They’re components in the science of menu engineering, and learning how to put the knowledge to work with your own menu can increase your profits significantly — without raising menu prices. 7
  • WHO WE ARE & WHAT WE DO PUBLIC RELATIONS (STRATEGY & IDEAS) Restaurant Public Relations personalizes your brand and your story. Through a variety of vehicles, an effective restaurant public relations campaign lets your intended audience become familiar with what your business is all about. Other forms of advertising, like billboard advertising, limit you to post a single message that customers may only see for a split second. 8
  • WHO WE ARE & WHAT WE DO BRAND TRANSLATION Adapting an existing restaurant concept to grow in new foreign markets (i.e. US chains going abroad, and companies from abroad planting their brand flag in a new country). 9
  • SERVICES STRATEGY Everything starts with the desire to be more than you are today; a highly coveted brand, a fiercely dominant player, a more profitable entity, a better and more stimulating place to work. What will be your legacy and how will you create it? Massive change doesn’t have to be painful. When executed correctly, change can be accomplished through easy-to-understand actions that gradually send sales and profits rocketing. Every business deserves and demands a thoughtfully constructed plan for growing sales and profits – a strategic road map that efficiently helps you reach the fullest potential of your company. Aaron Allen & Associates helps you build it by developing strategy in the areas of branding, positioning, culture, public relations, training, design, local store marketing, new store openings, concept development and an overarching growth strategy. Even better, we present it in a way that’s easy to understand and execute. No detours, no roads closed. 10
  • WHO WE ARE & WHAT WE DO TRAINING Marketing, operations and human resource issues are inextricably connected. The best strategy conceivable is useless without the ability of the organization to execute it. Buy-in and understanding are vitally important. Moreover, the culture of an organization – the practices, beliefs and values — are often the difference between the have’s and the have-not’s in business. AARON ALLEN & associates offers a variety of training programs to help its clients improve culture, buy-in and system-wide understanding of core values and company objectives. AARON ALLEN & associates involves and enrolls the entire organization in the pursuit of your vision through tools such as strategic planning sessions, seminars, executive retreats and conference planning. The training team also offers cutting-edge service training systems development delivered through video, Intranet, CDRom and classroom. AARON ALLEN & associates' training team has experience in developing and implementing training systems for organizations such as the United States Air Force and Houston’s. The training programs are custom-built around your unique operation and designed to raise the bar for service and performance. 11
  • PROJECT UNDERSTANDING We understand that you want to know how to expand efficiently and effectively in your market. Will your budget work with your vision? How will you maintain current operations while expanding? What challenges might you encounter? What about staff and management, budgeting, hiring and construction? There is so much to consider. Proper planning is essential. Our knowledge is unparalleled when compared to other food service consultancies of global repute. Our team will provide direction and guidance as it relates to the overall mix of venues, as well as conduct the necessary feasibility studies to evaluate the best service providers. CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • RESULTS Our work has had enormous impact on a diverse collection of clients in nearly every segment of the foodservice and hospitality industry, including multi-national chains, small independent restaurant operations, multi-concept restaurant management companies, franchise organizations, manufacturing concerns, services organizations and non-profit associations. We work equally with business-to-consumer organizations and business- to-business organizations as our unique approach and contemporary strategies are easily integrated in virtually any business arena. AARON ALLEN & ASSOCIATES HAS HELPED: •An influential barbeque operator reduce advertising by 27% and simultaneously grow comparable store sales by 12% (3 times the industry average!) •A top 100 pizza chain grow sales 100% for a prototype unit and set new sales records for their other stores •A promotional services company go from an unheard of start-up to a well known player with commanding market share in Florida and beyond •A Nation's Restaurant News Powerhouse 50 Chain develop turnkey marketing solutions that resulted in double-digit sales increases and best promotion to date •A mature 60-unit chain get their franchisees fired-up again and provided them with the tools to dramatically improve their marketing effectiveness •A start-up restaurant launch with $100,000 weekly sales volume and become recognized as one of Florida's Best New Restaurants within the first 6 months •A mergers and acquisition company identify and secure strategic alliances that will result in millions in additional profits •A non-profit foundation gain national exposure on MSNBC, CBS Market Watch, and leading online search engines •A top 20 association increase response rates for specific marketing campaigns by over 1000% •Reposition national chains into new concepts resulting in breakthrough sales improvements •Develop and manage franchise marketing advisory boards and field marketing support networks •A start-up eCommerce website grow to over $1 million in sales in less than 18 months •An internationally recognized 5-Star, 5-Diamond hotel successfully launch a $20 million redevelopment project CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com 13
  • RELEVANT WORK & CLIENT EXPERIENCE • Grupo Anderson’s • My Friend’s Place • Central Park • Miami Subs • Sonic • National Restaurant Designers Obee’s Franchise • Corporacion Mexicana de Restaurantes • Ebrands • Jillian’s • Extreme Pita System • DL Rogers • Senor Frog’s ̃ • Carlos ’n Charlie’s • Florida Restaurant Association International • House of Pancakes New Family Foundation • One World Enterprises • Pizza Express • Bloomington Brewing Company Diversified • Communications Ultimate Franchise Systems • Classic Cuisine Concepts • Marriott • Boston Seafood Show • R.J. Gator’s • Pizza Hut • Smoky System • Capri Coffee Company • Karu & Y • Sonoma Wine Group Mel’s Diner • Hilo Negro • Tantra • Afterglo • Wokt • Wrapshure • Arabic Hospitality Group • Fillfilah • Fillfilah Catering • De Alba Bakery • Universal Studios • Firehouse Subs CONFIDENTIAL © 2013, Aaron Allen 14 www.aaronallen.com
  • TESTIMONIALS “He came to the table with some great ideas to help our F&B operations at The Breakers. He’s quick, he’s witty, he’s young, he’s got great energy and we’ve always enjoyed working with him. I would recommend Aaron to anybody that wants quick results with their marketing and overall business strategy. He’s always been a refreshing source to go to when we’re searching for new direction, innovation, fresh marketing ideas, and ways to create research information. So he’ll be a source that we go to for many years down the road.” Darrell Wilde Director of Food & Beverage, The Breakers Resort Palm Beach (Member of The Leading Hotels of the World; also holds Mobil 5-Star Award; AAA Five Diamond; etc.) “Aaron has been helping us prepare our brands for U.S. expansion, and the process has been the best experience I’ve had with a marketing or consulting firm. They truly understand every aspect of the restaurant business, so we can easily speak the same language.” David Krouham President/CEO, Grupo Andersons “Aaron Allen is an extremely creative and very capable consultant. He knows the industry and is a hard, hands-on worker like us – he does whatever it takes. He looks for new ways to do things and has opened our eyes to a number of innovative marketing approaches. We have been very impressed and are honored to be working with him.” Jorge Hinojosa Vice President of Development, Grupo Andersons (Grupo Andersons’ is the 2nd largest restaurant company in Mexico) “I’ve worked with Aaron Allen quite a bit in the past. We had an annual conference where we invited all of our franchisees in and Aaron came in and talked specifically about local store marketing, which for a lot of our franchises has been a difficult concept to grasp. When we invited Aaron in, he just did a great job of talking to the franchisees about local store marketing and how successful it can be for their stores. As a result within the last 6 months, we have had incredible success with a lot of our franchisees doing their own local store marketing programs… it has really increased their bottom line sales.” Beth Mendez “He has a very good grasp of the marketplace and he’s a good blend between the strategy and the tactical and I really respect his opinion on things.” Ken Johnston Chief Executive Officer, Clear Vision Management (Private restaurant industry investment fund that invests in emerging brands in increments of $10m - $50m) Director of Marketing, Ultimate Franchise Systems (Multi-concept/brand franchisor operating 600 restaurants) “When I have a marketing challenge, Aaron Allen is always the first guy I call.” Jeff Mease Founder/CEO, One World Enterprises (Multi-concept operator of QSR, casual dining, brewery, and farm operations) 15 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • QUICK SERVICE RESTAURANTS STATE OF THE INDUSTRY
  • SONIC – America’s Drive-In QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 17 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • CHICKEN RED QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT CHICKEN RED 18 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • PoFOLKS QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 19 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • BLIMPIE SUBS & SALADS QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT ONLINE GAMES 20 CONFIDENTIAL © 2012, Aaron Allen • www.aaronallen.com © 2013, Aaron Allen www.aaronallen.com
  • KURENT COFFEE & TEA QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 21 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • FIREHOUSE SUBS QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 22 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • WRAPSHURE QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 23 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • EXTREME PITA QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 24 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • STATEFAST CASUAL OF THE INDUSTRY
  • SMOKY MARKET QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 26 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • VAMANOS – Auténtica Taqueria Mexicana QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 27 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • FRUITION QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS CONFIDENTIAL © 2013, Aaron Allen LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS www.aaronallen.com CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT
  • TONY LUKE’S QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 29 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • WOKT QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 30 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • DE ALBA BAKERY QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT Existing Façade Recommended Façade Rendering 31 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • PROJECT HIGHLIGHTS CASUAL - lower
  • TIMES GRILL QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 33 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • CASUAL - MIDDLE
  • HOFBRAU QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 36 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • GRUPO ANDERSON’S QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT SOLUTION: AARON ALLEN & Associates conducted a marketing planning session with Grupo Anderson’s executives. They attained a solid understanding of the company’s goals, dreams and visions. The session also informed the executives about AARON ALLEN & Associates and how they could enable Grupo Anderson’s to expand to the next level. A strategic plan was developed, including a rebranding, for the grand opening of the company’s flagship restaurant, Senor Frog’s located in Myrtle Beach, South ̃ Carolina. The June 2005 grand opening included "Frogs Falling from the Sky" and a Guinness Book record breaker for the World’s Largest Pair of Underpants. It attracted a full house for the restaurant as well as local, regional, and national print and broadcast media attention. Next, AARON ALLEN & Associates began plans for the second U.S. restaurant opening, in Honolulu, Hawaii in the summer of 2006. AARON ALLEN & Associates is also spearheading the strategic development of three other Grupo Anderson’s brands to prepare them for a rapid U.S. expansion. Grupo Anderson’s, the largest restaurant company in Mexico, endeavored to aggressively expand into the US market. They searched for a stateside firm capable of managing this large endeavor, ultimately outsourcing their entire marketing department to AARON ALLEN & Associates. Senor Frog’s, a ̃ brand that has been around for many years, but unrecognized in the US, was the initial focus for expansion. RESULT: Grupo Anderson’s now has a clear vision of its expansion plans in the United States for four of its brands, including Senor Frog’s, Carlos ‘n ̃ Charlie’s, a fast-casual authentic Mexican concept and a seafood concept. 37 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • CARLOS’ n CHARLIE’S QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT SOLUTION: Within 36 hours of Natalee Holloway’s disappearance, AARON ALLEN & Associates had a crisis communications specialist on-site to provide information and facilitate interviews with the numerous reporters visiting the restaurant. AARON ALLEN & Associates also recommended that the restaurant donate $5,000 to the reward fund, which demonstrated Carlos ‘n Charlie’s support of the cause. In May 2005, the Carlos ‘n Charlie’s in Aruba faced a media crisis with the disappearance of a Birmingham, Alabama teen, Natalee Holloway. Because she was last seen at Carlos ‘n Charlie’s, the restaurant’s name appeared in more than 40,000 print articles and was mentioned on every major U.S. national news broadcast within the first four days of her disappearance. The majority of the information the media was given about Carlos ‘n Charlie’s and the situation at hand was not factual. RESULT: Because of our willingness to cooperate with the media and provide factual information to them, the overall perception of Carlos ‘n Charlie’s (in this situation) changed quickly from negative to neutral. AARON ALLEN & Associates’ public relations specialists were able guide the restaurant managers through interviews to correct some of the misconceptions about what happened that evening, which has continued to receive international print and broadcast coverage. 38 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • CARLOS’ n CHARLIE’S QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 39 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • SENOR FROG’S QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 40 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • SENOR FROG’S – PR Campaigns QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 41 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • SENOR FROG’S – Retail Product Development QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 42 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • MEL’S GOURMET DINER QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. 46 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • T.G.I. FRiDAY’S QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. Copy for placement purpose only. Copy to be replaced. 48 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • ARABIC HOSPITALITY GROUP QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 49 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • FILLFILAH QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 50 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • FILLFILAH CATERING QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 51 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • SNAPPY’S FRIED CHICKEN QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 52 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • DALLAH CAFE QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 53 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • RIVALS SPORTS KITCHEN QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 54 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • THE SWEET LIFE QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 55 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • EL SHRIMP BUCKET QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 56 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • CASUAL - UPPER
  • ROUTE 46 – ENTERTAINMENT DISTRICT QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 62 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • BRICKHOUSE QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 63 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • AGAVE AZUL QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 64 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • THE CHEESECAKE FACTORY QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 65 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • CASUAL SOPHISTICATION
  • OLD VENICE PIZZA Co. QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 67 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • TEXAS de BRAZIL QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 70 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • FINE DINING
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  • DESTINATION
  • LILY’S WORLD QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 74 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
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  • STARWOOD QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 76 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
  • SSP AMERICA QUICK SERVICE RESTAURANTS FAST CASUAL RESTAURANTS LOWER – CASUAL RESTAURANTS MIDDLE – CASUAL RESTAURANTS UPPER – CASUAL RESTAURANTS CASUAL SOPHISTICATION FINE DINING RESTAURANTS DESTINATION MANAGEMENT 77 CONFIDENTIAL © 2013, Aaron Allen www.aaronallen.com
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