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What's Next? A Preview of Archives 3.0
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What's Next? A Preview of Archives 3.0

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Presentation made at the Spring 2011 meeting of the Mid-Atlantic Regional Archives Conference.

Presentation made at the Spring 2011 meeting of the Mid-Atlantic Regional Archives Conference.

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  • 1. Spring MARAC meeting, Alexandria, VA,
    May 6 2011
    What’s Next? A Preview of Archives 3.0Kate Theimer
  • 2. Archives 2.0
    Open
    Transparent
    User-centered
    Technology-savvy
    Archivist as facilitator
    Open to iterating products
    Innovative and flexible
    Looking for ways to attract new users
    Closed
    Opaque
    Archivist- and record-centered
    Technology-phobic
    Archivist as gatekeeper/authority figure
    Focused on “perfect” products
    Adhering to tradition
    Relying on interested users coming to the repository on their own
    Archives 2.0 is not Archives + Web 2.0
    Archives 1.0
  • 3. Any social media tool is just a tool.
    Why are you using it?
  • 4. Social media for publishing
    Social media for engagement
    Social media for participation
    Levels of interactivity in social media
  • 5. Social media for publishing
  • 6. “Packaged” content
    Little interaction
    Corporate tone
    Same content in multiple channels
    Social media for publishing Characteristics
  • 7. Social media for engagement
  • 8. Social media for engagement: Story
  • 9. Social media for engagement: Winning
  • 10. Social media for engagement: Conversation
  • 11. Social media for engagement: sharing and rating
  • 12. Social media for engagement: Humor
  • 13. Personal tone
    Unique content
    Interactive
    Allows people to engage without committing
    Social media for engagement Characteristics
  • 14. I lied. Now I’m not going to talk about social media
  • 15. Web for participation
  • 16. Web for participation
  • 17. Web for participation
  • 18. Social media for participation
  • 19. Social media/Web for participation
  • 20. Often uses a specialized platform, but not always
    Requires more of a commitment from the user
    Seems to be most successful when participation is for a well-defined purpose
    Using web for participationCharacteristics
  • 21. Where does microvolunteering fit in?
  • 22. Where does microfunding fit in?
  • 23. Not always easy to draw a line between “engagement” and “participation”
  • 24. Web + real life participation
  • 25. Publishing
    Gets you awareness
    Engagement
    Gets you warm fuzzy feelings
    Participation
    Gets you partners
    What does social media get you?
  • 26. Archives 1.0 was about stuff.
    Archives 2.0 is about archivists.
    Archives 3.0 is about people.
    Archives 2.0 vs. Archives 3.0
  • 27. We want this
    Not this
  • 28. For more information
    kate.theimer @ gmail.com
    www . archivesnext . com