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  1. 1. Everything EMC at VMworld US 2012 : The EMC Booth in the VMworld Solutions Exchange• EMC is proud to a Global Diamond Sponsor!• At the VMworld Solutions Exchange, EMC will be up front and center with the main booth at #1203 and a demo booth at #229.• Welcome Reception: Sunday Aug 26, 4:00pm-7:00pm• The Booth Hours Will Be:• Sunday, August 26 4:00pm - 7:00pm• Monday, August 27 10:30pm - 6:00pm• Tuesday, August 28 10:30am - 6:00pm• Wednesday, August 29 10:30am - 5:00pm
  2. 2. Super SessionsSS1010 - Cloud Transforms IT. Trust Transforms Cloud. Big Data Transforms Business.Tuesday Aug 28 (2:00 PM – 3:00 PM)Cloud computing is transforming IT. The way IT deploys infrastructure, provisions resources, builds applications, and provides access to theseapplications is changing dramatically, promising both greater efficiency and agility. At the same time, many businesses now see data volumesgrowing so large they break traditional infrastructures – this is what EMC calls Big Data. Managing Big Data represents a huge challenge forIT, but using analytics to provide insight into Big Data promises to transform business, delivering competitive advantage and breakthroughbusiness value. Cloud computing and Big Data will only be viable if they are underpinned by a foundation of trust – trust that theinfrastructure will be available 24x7 and trust that data will not be compromised by the latest advanced threats. Join EMC as we address thechanges necessary to move to a new model – one which requires IT to transform to an internal service provider, shifting focus frominfrastructure cost to business agility. We will discuss EMC’s technology direction and roadmap, our comprehensive integrations withVMware, and customer experiences who have transformed IT and their business.Jeremy Burton - EVP of Product Operations and Marketing, EMC CorporationSPO3337 - Transform Your Mission-Critical Applications on EMC and VMwareMonday Aug 27 (11:00 AM - 12:00 PM)A vital step towards delivering IT as a Service (ITaaS) is virtualizing mission-critical applications to gain unprecedented efficiency, applicationavailability, business agility, and time to market. Enterprises need to decide whether to virtualize their mission-critical applications andsupporting IT infrastructures while upgrading and migrating to newer releases, such as Oracle 11g, SQL Server 2012, SAP LVM, and SAPHANA – and also completely new data and application models using technologies such as Hadoop. Come to this session to learn how OracleDatabases can be successfully consolidated onto cloud environments while managing system resources to maintain SLAs and increaseperformance of your Oracle environment. Understand where you can benefit the most by leaving the legacy RDBMS model behind – andusing next-generation technologies. Understand how to confidently transform your SAP environment and accelerate your applicationdeployments. Together, EMC, Cisco, and VMware are taking a leadership role within the SAP community to deliver certified SAP LandscapeVirtualization Manager and SAP HANA solutions to ensure that customers receive the scalability, high availability, disaster tolerance, andcontinuous access required for their mission critical information. This session explores several customers’ transformational journey with SAPSoftware as a Service (SaaS)-based application deployments and other mission critical applications and how they built world-class privatecloud infrastructures.Adam Wagner - Consultant Cloud Architect, EMC Corporation, EMC CorporationSam Lucido - Oracle Global Functional Leader, EMC Corporation, EMC Corporation
  3. 3. SPO3338 - The Latest in IT Transformation with EMC and VMwareWednesday Aug 29 (3:30 PM - 4:30 PM)Cloud computing transforms IT, delivering the maximum possible IT efficiency and flexibility. Together, EMC and VMware enable the mostefficient and flexible infrastructure and management solutions for virtualization and hybrid cloud environments. This is a must-see sessionfor anyone wanting to hear and experience the latest integrated technologies from EMC and VMware and also what future innovations arebeing developed, such as stretched active/active clustering. This session will cover the latest technologies including the updates to VAAI,VASA, vSphere 5.1, vCloud Director 5.1, View 5.1, intelligent virtual storage with vCenter Operations, and a service-driven management“mash-up” tool for better visibility and control in cloud environments. It will unveil major EMC platform updates that deliver non-stopreliability and simplicity at unlimited scale for hybrid clouds, Big Data, and virtualized mission-critical applications. EMC will announce itsnewest, scalable VSPEX reference architecture for VMware View. Likewise, EMC is transforming VMware backups, enabling VMs to bebacked up 3x faster with 30x quicker recovery. End-user computing in the post-PC era is very different from an accessibility, application, andsecurity perspective. Learn how you can build, centrally manage, and secure any SaaS, Web, and Windows applications to deliver them toend-users on the device of their choice – and do it with incredible performance, experience, and cost-effectiveness. The session will includereal-world customer examples, updates to best practices, and fun demonstrations of the latest cutting-edge technologies.Chad Sakac - Vice President, VMware Technology Alliance, EMC CorporationApplicationsAPP-BCA1270 - Virtualizing Oracle Database from Big Iron with Near-zero DowntimeMonday Aug 27 (5:30 PM - 6:30 PM)Almost all IT shops have Oracle databases which are running on legacy RISC / UNIX platforms, such as Sun Solaris, HP-UX, and IBM AIX. Manyof these customers desperately want to migrate these databases off of UNIX and onto x86 / Linux under vSphere. The reason is cost:Running Oracle on UNIX is extremely expensive. Running Oracle under x86 / Linux on VMware vSphere is far less costly. The barrier tomigration is endianness. Since Oracle 10g, the internal Oracle datafile structure has been completely cross-platform, with one exception:Endianness. Endianness refers to the order in which data is stored within the platform’s CPU. Most UNIX platforms are big endian and all x86platforms, including VMware vSphere, are little endian. Thus, Oracle datafiles must be converted when they are transferred from UNIX tox86 / vSphere. The real challenge is doing this with minimal, if any, downtime. Many of these databases are mission-critical and cannotwithstand significant downtime. Unfortunately, the built-in VMware platform migration tools (such as VMware vCenter Converter) only workon the x86 platform as the source platform. For this reason, other tools must be used to migrate the database onto vSphere. This sessionwill cover detailed procedures and relative tradeoffs of the various choices for making this transition in as close to real-time as humanlypossible. In other words, various options exist for cross-platform migration of Oracle databases from RISC / UNIX onto vSphere, and each ofthese will be discussed and compared in detail.Jeff Browning - Tribal Shaman, EMC Corporation
  4. 4. APP-CAP3080 - Cloud Ready Front Office – How EMC is Working with VMware and NYSE Technologies to Put Trading Services in the CloudThursday Aug 30 (1:30 PM - 2:30 PM)Business requirements for most trading businesses are mature and well understood. However, due to the historical nature of tradingsystems evolution (with development teams silo’d by trading desk, and with new groups entering via mergers and acquisition), applicationservices are fragmented and overly complex. Many Financial Services technology practitioners argue that a trading floor cannot exist in thecloud. However, with economic factors driving trading volumes down to levels seen 10 years ago, fees have dipped accordingly, and currenttechnology infrastructure cost are unsustainable. It’s time to take a second look. There are clear benefits for modernizing tradingservices. Consolidated, shared services and information models reduce cost and complexity, and enable more nimble response to theavalanche of regulatory reporting requirements. Cloud-enabled trading services will take advantage of scale up/ scale down capacity andlowest cost location. EMCC is working with VMware and NYSE Technologies to craft our Cloud Ready Front Office offering, built onNanotrader, VMware’s technical architecture for cloud-enabled trading services. This session outlines modernizing a trading firm’sapplication portfolio.Nancy Turbe - Partner, Capital Markets Industry Lead, EMC CorporationChristopher Keene - VP, R&D, VMware, Inc.Feargal OSullivan - Global Head of Alliances, NYSE TechnologiesInfrastructureINF-BCO2982 - Stretched Clusters & SRM; How and When to Choose One, the Other, or Both?Tuesday, Aug 28 (3:30 PM-4:30pm) and Thursday, Aug 30 (11:00 AM - 12:00 PM)Need to deploy a highly-available vSphere cluster that spans two data centers? When should you deploy a geo-spanned storage cluster, adistributed storage cache, or SRM?Chad Sakac - Vice President, VMware Technology Alliance, EMC CorporationVaughn Stewart - Director for Cloud Computing solutions and Virtualization Evangelist, NetAppINF-SEC2306 - Automated IT Infrastructure Management and GRC TechnologiesMonday, Aug 27 (2:00 PM - 3:00 PM) and Wednesday, Aug 29 (8:30 AM - 9:30 AM)This session will outline the integration of IT Infrastructure Management solutions from VMware, EMC, and Governance Risk andCompliance (GRC) Technologies from RSA. Many organizations today struggle with exactly how to leverage the benefits of cloud computingwithout sacrificing security, control, or compliance. Due to siloed structures or a lack of standardized GRC processes, some IT departmentslack visibility, are relegated to manual efforts, and lack a centralized audit function. The abstraction layers introduced by virtualization makeconfiguration management and compliance validation even more difficult. The presenters will conduct a detailed demonstration of the out-of-the-box integration among VMware, RSA, and EMC technologies, showing the full lifecycle from policy creation, through scanning criticalIT assets automatically, and reporting results via a dashboard.George Gerchow - Director, Center for Policy & Compliance, VMware, Inc.Hoc Phan - Solution Marketing Manager, EMC Corporation
  5. 5. INF-STO2980 – vSphere 5 Storage Best PracticesMonday, Aug 27 (5:00 PM - 6:00 PM) and Thursday, Aug 30 (1:30 PM - 2:30 PM)Storage industry experts will discuss a number of best practices for connecting vSphere 5 to SAN & NAS storageplatforms with a focus on performance, availability, and manageability.Chad Sakac - Vice President, VMware Technology Alliance, EMC CorporationVaughn Stewart - Director for Cloud Computing solutions and Virtualization Evangelist, NetAppINF-VSP1392 - Storage Partners Integration with VMwares Cloud SuiteTuesday, Aug 28 (1:30 PM - 2:30 PM)Come hear from storage partner executives (HP, EMC, Netapp, and Fujitsu) how they brought value to theircustomers with an integrated solution with VMware. See how they integrate with the vSphere Web Client andMonitoring solutions. Learn about their experiences working with VMware to integrate their product and whatfunctionality they expose. See what value integration with VMwares cloud suite could bring for youJessy Schoss - Director, Product Management, VMware, Inc.Ameet Jani - Senior Product Manager, VMware, Inc.INF-VSP1475 - vSphere 5 Design DiscussionsTuesday, Aug 28 (12:00 PM - 1:00 PM) and Thursday, Aug 30 (10:30 AM - 11:30 AM)Led by authors Scott Lowe and Forbes Guthrie (co-authors of "VMware vSphere Design"), this session will focuson high-level topics around vSphere 5 design. There are lots of decisions that need to be made in a typicalvSphere design, and VMware vSphere users who do not have experience in vSphere design might not be awareof some of these decisions and the effect these decisions can have on the final implementation. This sessionaims to help provide some high-level guidance on designing a VMware vSphere environment, with informationtaken from real-world experience and a focus on interactive participation from session attendees.Scott Lowe - CTO, vSpecialist Team, EMC CorporationForbes Guthrie - Virtualization Architect, vreference.com
  6. 6. INF-VSP1504 - Ask the Expert vBloggersMonday, Aug 27 (2:30 PM - 3:30 PM)One of the highest-rated sessions at VMworld is back for its fifth year! Come meet fourVMware Certified Design Experts (VCDX) on stage answering your questions. We get the topVirtualization Bloggers in the industry and get them on stage answering your questions in awide array of topics.Scott Lowe - CTO, vSpecialist Team, EMC CorporationFrank Denneman - Consulting Architect, VMware, Inc.Chad Sakac - Vice President, VMware Technology Alliance, EMC CorporationDuncan Epping - Principal Architect, VMware, Inc.Rick Scherer - Senior vSpecialist, EMC CorporationOperationsOPS-CIM1645 - Cross-Domain Performance and Capacity Management of VNX Storage UsingEMC VNX Connector and VMware vCenter Operations ManagerMonday, Aug 27 (2:30 PM - 3:30 PM) and Wednesday, Aug 29 (8:00 AM - 9:00 AM)This session explores the integration of storage analytics with VMware vCenter OperationsManagement resulting in cross-domain analytics to simplify the management of today’sincreasingly dynamic IT infrastructure. In addition, this session outlines the benefits of usingstorage analytics to manage file and block storage across physical and virtual environments.Sachin Mullick - Business Strategist, EMC CorporationJames Comstock - Sr. Director of Product Management - USD, EMC CorporationMahesh Kumar - Marketing Director, Enterprise Management, VMware, Inc.
  7. 7. TheaterThe theater will be the main presentation stage in the booth used to make announcements and host presentations from experts,customers, and partners.vSpecialist Expert BarDo you ever have random question related to EMC products, services, and/or solutions but dont want to make a trip to see thesales guy? Now you wont have to. The EMC vSpecialist Expert Bar will be open for business in the EMC Booth. Just walk on by andour experts will be ready to assist with your questions. If you have a tight schedule and would rather make an appointment thenfeel free to schedule ahead of time.Find out more at information please read the blog announcement here.WorkstationsThis year EMC will have 10 workstations in the booth that will showcase how a company can TRANSFORM NOW with....Big Data Storage and AnalyticsThe worlds of Big Data and Enterprise IT are converging to create new challenges and opportunities for businesses across all industrysegments. At this demo station, we will showcase EMC storage and analytics solutions designed to help enterprises address thesechallenges and unlock the value of their big data assets to transform their businesses. We will also demonstrate how Isilon OneFS“Mavericks” will enhance integration with VMware vSphere by leveraging the VMware VAAI and VASA APIs to accelerate andsimplify Scale-Out NAS for virtualization.Solutions for Small BusinessUnisphere for VNXe, designed for the IT generalist, has set a new standard for ease of use and simplicity. The Unisphere Dashboardis the window to all VNXe functions enabling the administrator to easily navigate to all aspects of management and support. Youcan drive and experience Unisphere and the simplicity and efficiency of managing the new VNXe3150.We will also be showcasing VSPEX. VSPEX, built on VNX storage, is designed for flexibility and validated to ensure interoperabilityand fast deployment making it the ideal solution for small businesses who seek an easy path to the cloud. To go along with VNXstorage, VSPEX gives you the power to choose the technology in your solution – networking, server and virtualization – whileremoving the complexity and risk that typically comes with such flexibility.
  8. 8. Fast and Efficient StorageEMC will be showcasing Project X, our newest addition to our Flash portfolio. XtremIO, an all-flash array technology, can be cost-effectively deployed to accelerate demanding virtual server and virtual desktop environments and make virtualization of I/O intensiveapplications easy. The demonstration environment consists of an eight-way active XtremIO scale-out flash array with 64 standard SATA-based MLC solid state drives running in a protected, high-availability configuration.This configuration is capable of delivering over one million sustained fully random 4K IOPS at well under 1ms of latency. During thedemonstration we will show the following workloads running concurrently on a single XtremIO storage system: 1,000 VMware View persistent virtual desktops (VDI) under load generated by View Planner. This demonstratesXtremIOs real-time inline deduplication, VAAI integration, ease-of-use, and high performance. A service provider simulation with rapid provisioning of VMs through vCloud Director, highlighting XtremIOs zero-copyVM cloning. A world-record beating SPC-1 database benchmark showing XtremIOs amazing performance and low latency.Mission Critical ApplicationsAs information continues to grow (44X data growth in the next decade to 35.2 Zettabytes), it is more important than ever for enterprisecustomers to have the highest levels of performance, scale and availability for their Mission Critical transactional and analyticalapplications. Transform your Mission Critical applications including Oracle, SAP and Microsoft to automatically optimize performance,federate storage resources and protect everywhere. Visit the “Transform Your Mission Critical Applications” workstation and see EMC’sleadership in virtual storage that will help you consolidate mission critical applications and deliver new levels of performance andefficiency through higher utilization rates, improved mobility and simplified storage management.Backup and RecoveryServer virtualization is the new standard for servers due to the many benefits it provides in setup, deployment, management and costsavings. Along with the benefits come new challenges for backup and recovery, and IT departments must look for optimized solutionsfor both their virtual and physical servers. Learn how you can achieve faster backup and recovery along with application consistentguest-level backup and full image-level backup. EMC software is integrated with VMware’s vCenter and vStorage API for DataProtection, and targets EMC’s purpose built backup appliances. Discover how to transform your backup solution with EMC Backup andRecovery Systems for faster performance, more reliable backup storage and lower costs.Desktop VirtualizationEMC builds solutions for VMware View on the VNX family that increases scalability, security and reliability. With a centralizedinfrastructure, security, management, business continuity, and desktop maintenance are greatly simplified, reducing operational costsand delivering a more consistent and productive end-user experience. Leveraging a Flash 1st strategy with storage features such as FASTCache you can deliver performance indistinguishable from a traditional desktop experience at a reduced cost.VSPEX is EMC’s complete solution for small and medium businesses to quickly deploy a virtualized desktop infrastructure with VMwareView. Validated by EMC to ensure you get the performance you expect, VSPEX leverages the VNX family for storage, while enabling youto choose the technology your prefer for the remaining elements of the solution stack. EMC will be running a live VDI deployment in
  9. 9. Cloud-Optimized ManagementProSphere, DataBridge plus VC Operations - This demonstration highlights integration of VMware vCenter Operations with EMCProSphere through creation of custom Mashups built within EMC DataBridge enterprise mashup environment. This integration enablesyou to build and present custom dashboards of all of your data center resources integrated with detailed analytics provided by vCenterOperations. These views, enabled by EMC DataBridge allow you to accelerate deployment of your Cloud and provide your managementand internal/external customers with the visibility they need to demonstrate the value of your Virtual Data Center.Empowering IT Operations to Provide Service Assurance to the Business - Today’s complex IT environments make service assuranceanything but easy. Factors such as the dynamic nature of a virtualized data center (VDC), the rapid pace of IT change, lack of visibility andinsight, and ineffective problem management make providing service assurance more of a long-term goal than short-term reality formany. This demonstration show how and integrated management solution — powered by EMC and VMware technologies — can helpyou provide service assurance by leveraging management automation to: Obtain virtualized data center visibility Simplify configuration management Identify and act (determine the root cause of problems before users are impacted)Cloud Service Delivery Platform (CSDP) - CSDP is a solution comprised of EMC and VMware products, designed to Automate the criticalfunctions necessary to efficiently and rapidly deliver a foundation for cloud computing, extending virtualization ROI. Ensures theperformance, health and optimization of virtualized applications and their underlying infrastructure. Includes: vSM, vCD, vCOPs,vChargeback from VMware and UIM, ITO and APG from EMC.Private CloudRight now, enterprises are turning to the private cloud to gain competitive advantage, increase IT agility and save money. Enterprises arelooking to take advantage of the benefits offered by private clouds: more elastic use of resources, flexible and on-demand provisioning ofresources. Visit this workstation and learn how to leverage your existing vSphere infrastructure to develop a private cloud environment.Design and implementation considerations will be discussed along with the benefits of using VMware vCloud Director and VMwarevCenter Orchestrator to support your private cloud. Customer use cases along with a demonstration of VMware vCloud Director willshowcase how customers can transform their virtual infrastructure into a private cloud environment.Secured Hybrid CloudCIOs are increasingly embracing the Hybrid Cloud as the opportunity to run their businesses smarter and more efficiently. To help themmeet the many challenges theyll face in crossing the IT galaxy to get to the Hybrid Cloud, EMC is defining and delivering products andtechnologies to enable this transformative journey. Visit the “Transform NOW with Secure Hybrid Cloud” workstation and see how EMC’s