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The trending wave
- 1. ...examining youth Media Culture October 21st, 2011 Katie Cole
- 3. Watch out for the wave...
- 4. Identify the 4Cs in the advertisement… Construction: the dark clothing they are wearing. Codes: the mist represents mystery Creeds: girls need to be protected Commercialism: promoting Twilight and New Moon movies and books
- 5. Recognizing Violence Physical Violence and Assault Unhealthy Relationships Unrealistic Consequences Dangerous, Daredevil Behaviours Alcohol and Substance Abuse Stereotypes Sexual Exploitation Conflict and Cruelty Bullying and Gossip Flamming (Online hateful comments)
- 7. Impacts of Media Violence Scares or Traumatizes Promotes Stereotypes Promotes high-risk behaviours (sexual behaviours and attitudes, alcohol use etc.) Encourages imitation Alters brain development Modeling of negative relationship Causes emotional desensitization Stimulates violent or aggressive behaviour Sexualized violence Can lead to depression, anxiety, suicide
- 8. Generation M: Media in the Lives of 8-18 Year olds 1. Youth spend an average of how many hours a day with media? Compared to 1 hour a) 6 hours a day of physical activity b) 4.5 hours a day 1 hour of homework c) 7.5 hours a day* day and 30 minutes of d) 10 hours a day chores *accounts for multitasking but not texting
- 9. Generation M: Media in the Lives of 8-18 Year olds 2. What percentage of youth (age 8-17) report having access to TV, video games, or computers in their bedrooms? a) 71% 53% of families have no family rules on access or b) 52% content c) 83% d) 37%
- 10. Music Lyrics and Music Videos: American Academy of Pediatrics 3. Rap and Rock music videos contain this percentage of violence. 75% of fourth to sixth graders watch music videos; a) 55% b) 20% 60% indicate they watch a lot c) 10% b) 20% d) 75%
- 11. Cellphones & Texting: How Teens Use Media 2009 4. True or False. Teens send over 2,000 text messages a month? 77% of teens already have their own mobile True phone. Another 11% say they regularly borrow one
- 12. Sex & Tech: The National Campaign 5. What percentage of teens are posting or sending sexually suggestive messages or images online? And 44% say it is common for those a) 11% messages to be shared with other b) 44% than the intended c) 76% recipient d) 39% 39% 75% of teens realize/say sending sexually suggestive content “can have serious negative consequences.”
- 13. Cellphones: An Educational Tool Student Vote and Scholarships Canada 6. What percentage of high school students said they would like to use cellphones as an educational tool? a. 93% 72% of students thought cellphones b. 27% were distracting. c. 44% d. 62%
- 14. Social Networking: The PEW Research Center 2010 7. What percentage of 12 to 17- year olds have at least one social networking profile a) 73% b) 61% 22% of teens check social networks 10 or c) 92% more times per day d) 55%
- 15. Kansas State University Reading and the Internet: A Vision of Students Today 8. How many Facebook profiles does the average FB user read per year? a. 500 b. 3020 They will also read c. 1281 2,300 web pages. d. 332
- 16. Sleeping Teens: TIME MAGAZINE 9. What negatively affects the sleeping patterns of teens more? Internet and Video games Internet and or Television Video Games This has to do with physiological responses to their media.
- 18. I Love ( . Y . )
- 20. Dancing
- 25. Parkour Pass vs. Fail
- 27. “Happy Tree Friends” ...not so happy
- 30. Playing video games triggers and #1 Selling doubles the video game amount of of all time? dopamine in the brain, roughly equivalent to a dose of speed.
- 31. The Fifth Estate on CBC new
- 35. “Pumped up Kicks”” All the other kids with the pumped up kicks You'd better run, better run, outrun my gun All the other kids with the pumped up kicks You'd better run, better run, faster than my bullet Urban Dictionary.com
- 37. GQ
- 39. FWB
- 41. Canadian law forbids the production, distribution, and possession of child pornography. Prohibition covers the visual representations of sexual activity by persons (real or imaginary) under the age of 18 years It’s Forever
- 43. Facebook Facts You Need to Know • Untag but photos and videos are permanent • You are responsible for The Group • Employers “creep” your page • Cell phone contacts go public! • Like something - and you are sharing your info • Have you noticed...Instant Personalization • 3rd party apps know your info
- 45. Do not add this app! Anonymity? Cookies (data file stored on your computer) activate ads This app collects your information: SNS info Location IP address
- 47. Tips for Domination: Password: s0cc3Rkidd Remove your imported contacts Turn Location Services off, don’t “Check In” Turn off “Friends Can Check you Into Places” Turn off Instant Personalization Edit what Apps can access Don’t hit “Like” Limit your availability on Chat Turn on Profile Review (monitor pending posts) Turn on Tag Review
- 49. http://www.athinline.org/quizzes/landing •Sexting •Harassment •Constant Messaging •Spying •Cruelty
- 50. P.A.R.E.N.T.S. • Participate and Share • Act Appropriately • Research, Ratings and Reviews • Examine Consequences • Need Rules and Restrictions • Take Action • Supervision for Safety
Editor's Notes
- Popular Culture dictates through a variety of mediums what is cool, and, as targeted consumers, our kids tend to buy in to the buzz worthy. Whether it’s rappers or riots, vampires or wizards, ibooks or facebook, apps or apes, 3D or 4G, they are delving into the exciting, educational and yet sometimes dangerous or violent world of new media.The difficulty here for parents and educators is keeping up with the continuous ebb and flow of technology. Alternatively, the challenge for youth is to navigate through murky social media waters. So I am going to attempt to help you catch the trending wave and stay afloat as we surf both the good and bad of popular (meaning mainstream) youth media culture.
- I don’t have children of my own but I do teach and I can appreciate the struggles that parents must go through when trying to control or manage media. For example at my high school two weeks ago we became fully wireless. And being out in the county, kids weren’t always able to get a cell phone signal. So, the other day one of my Media Studies students stood up in the middle of class – like a scene out of the movie Braveheart and bellowed “I HAVE A SIGNAL!” ....I was a little concerned.
- Now, I want to be clear, I love media (maybe not Twilight) but would like our children and students to make healthy media choices. I want them to be able to surf these continuous waves of technology and media without drowning. They should dominate their media not be dominated by it.
- The key to dominating? Critical Media Literacy.Use the 4Cs.In this movie Bella engages in thrill-seeking activities which allow her to “hear” Edward’s voice in her head. Suicidal and in the darkest moments of her life we should consider whether or not Bella is a role model for young girls. She is devastated and lost without her boyfriend and cannot live without him. Is she our heroine or our helpless victim needing constant male protection?
- Recognizing ViolenceOkay let’s be honest...not all media is created equally. Some media is violent.Violence is not limited to the typical “pow, bam” physical actions of characters on television but extends to instances of abuse (e/g. emotional, physical, financial, or verbal abuse), sexual assault, harassment, destruction of property, destructive forces of nature (e/g. Violent storms or systems), forceful destruction of property, hate speech, conflict, and substance use and abuse. .
- And, with Halloween just around the corner and horror movies in abundance....we have to consider the effects of violent media.
- Impacts of Media Violence Make note that not all children are susceptible to the consequences listed but research is mounting on the correlation between exposure to media violence and resulting violent behaviours and attitudes. For example, not all teenagers who experience cyberbullying are going to commit suicide but it can be a contributing factor.From current brain research we know now that the teenage brain is still undergoing dynamic grown and it is very susceptible to outside influences during this rewiring phase.Note: Specific studies on the effects of media violence can be found in the following document : Action Agenda: A Strategic Blueprint for Reducing Exposure to Media Violence in Canada, by Valerie Smith. This is a report funded and published by the Ontario Office for Victims of Crime, an agency of the Ministry of the Attorney General.
- Generation M: Media in the Lives of 8-18 Year oldsSO BEFORE WE BEGIN, WE SHOULD UNDERSTAND HOW THIS GENERATION OF YOUTH ENGAGE IN THEIR MEDIA ENVIRONMENTS.Technology Survey - Kasier Family Foundation (January 2010)Young people (age 8-18) now spend an average of 7 hours 38 minutes on one screen or another which adds up to more than 53 hours per week – those figure do not include textingThis has increased from 6:21 in 2004; multitasking increased from 8:33 in 2004Multitasking accounts for 1 hour and 35 minutes (students grade 7-12) therefore youth are actually receiving 11 hours of media use during their 7:38 hoursOnly half of parents surveyed set limits on their children’s computer use30% said they had rules for watching TV, playing video games, and using the computerThose that did: children spent less time with media (3 hours less than their peers who had no rules)64% said the TV is on during meals, and another 45% said the TV is left on most of the time (in the background)71% have a TV in their bedroom, and 50% have a gaming console in their bedroom54% of heavy media users (around 16 hours per day) are getting poor grades, compared to only 23% of light media users (under 3 hours per day)New ways to watch TV – time shifting, online, iPods, cell phones – led to an increase in total TV consumption (3:51 to 4:29 hours per day)51% of TV is consumed from live TV; 49% is consumed by the other methods74% of 7th-12th graders have a social networking profile45% are using another form of media while doing their homeworkGirls = social networking sites, listening to music, reading; Boys = console video games, computer games, going to video websites like YouTubeTweens (age 11-14) are consuming 11:53 hours of media per day (figure does not take into account multitasking) versus 7:51 for youth ages 8-10Youth spend 3 minutes per day reading the newspaper, or 2 minutes online reading the news
- Continued...“53% have no family rules on access or content” - interestingly, in families with media consumption rules, children spent less time with media (3 hours less than their peers who had no rules)Note: 19% under 2 have a TV, 29% between age 2-3, and 43% between age 4-6 Also...Nielsen Media: US studySurprisingly, given all the publicity about cyber stalking and cyber bullies, more than half of parents do not apply any parental controls offered by service providers to their children’s cell phone usage.
- Many artists are using explicit sexual language in their lyrics as well as messages of violence, racism, homophobia, hatred toward women, drug, tobacco, alcohol – glorified Videos sometimes tell stories not otherwise evoked from listening to the song – the story may sometimes add content to the lyrics and provide a particular interpretation that is reinforced every time the listener hears the song
- Cellphones and TextingThe averageU.S. mobile teen now sends or receivesan average of 2,899 text-messages permonth compared to 191 calls. The averagenumber of texts has gone up 566% injust two years, far surpassing the averagenumber of calls, which has stayed nearlysteady.June 2009“How Teens Use Media: A Nielsen report on the myths and realities of teen media trends”The average age that kids begin borrowing cell phones is 8 and the average age of ownership is 9.The next time you hear “everybody’s got one”, the fact is, that classic ploy may be true. By age 10, roughly half of children own a mobile phone. By age 11, six in ten own a mobile phone. By age 12, fully three-fourths of all children have their own mobile phone.http://blog.nielsen.com/nielsenwire/consumer/teens-more-normal-than-you-think-regarding-media-usage/
- http://www.thenationalcampaign.org/sextechrecipient50% of 12-24 year olds have experienced digital abuse
- The surprising result is part of the first-ever survey of teens by the Ontario Student Trustees’ Association (February 2011):http://www.parentcentral.ca/parent/education/schoolsandresources/article/943880--teens-say-cellphones-distracting-in-class“They love them for talking and texting — but cellphones are already such a distraction that they should not be used as educational tools, says a new survey of Ontario high school students.The surprising result is part of the first-ever survey of teens by the Ontario Student Trustees’ Association, to be officially released Thursday”
- 2010 Studyhttp://www.commonsensemedia.org/facebook-parents
- The surprising result is part of the first-ever survey of teens by the Ontario Student Trustees’ Association (February 2011):http://www.parentcentral.ca/parent/education/schoolsandresources/article/943880--teens-say-cellphones-distracting-in-class“They love them for talking and texting — but cellphones are already such a distraction that they should not be used as educational tools, says a new survey of Ontario high school students.The surprising result is part of the first-ever survey of teens by the Ontario Student Trustees’ Association, to be officially released Thursday”
- The surprising result is part of the first-ever survey of teens by the Ontario Student Trustees’ Association (February 2011):http://www.parentcentral.ca/parent/education/schoolsandresources/article/943880--teens-say-cellphones-distracting-in-class“They love them for talking and texting — but cellphones are already such a distraction that they should not be used as educational tools, says a new survey of Ontario high school students.The surprising result is part of the first-ever survey of teens by the Ontario Student Trustees’ Association, to be officially released Thursday”
- Sleep can be interrupted due to this new digital generation and their “Always On” communication practices.Take for instance this young girl who is experiencing mobile harassment though the constant messaging of her boyfriend.
- Where is a good place to start when talking to our kids about popular culture and media messages?...how about with their clothing.“Lover not a Dater” - Bluenotes
- Or would could they use popular culture for good...By choosing to wear a Stand Up to Cancer T-ShirtAmerican Apparel – Legalize Gay Marriage.Or purchase TVDSB “Upstander” shirt, or participate in the Sea of Pink Campaign.
- I have to appreciate American Apparel’s message about human rights and equality – I just wish that their ad campaigns would not sexualize young girls. You can think about this headline “It Fits” and what that means.But they are not alone in pushing these sexualized ideas onto younger and younger consumers. Abercrombie has a line of push-up bras and bikinis for girls aged 7-12.Another popular brand right now is Talula National athletics.Abreviated... T&A = more commonly denoting Tits and Ass. This is sold in the very popular Aritzia in Masonville.
- It can be argued that clothing stores are simply mirroring media trends. Like in this case where MTV programming has brought us 16 and Pregnant and Teen Mom, Forever 21 (typically a store for high school students) has come out with a teen pregnancy line.
- The practice of pushing more adult ideas and behaviours onto younger media consumers is called Age Compression.Context: A little while back, Tom Ford guest-edited an issue of French Vogue that featured a lot of images on the theme of age: Crystal Renn was a past-her-prime plastic surgery casualty, mature models groped each other in a racy ed called Forever Love, 70-year-old Betty Catroux sat for a portrait and a then-15-year-old Daphne Groeneveld posed seductively on the cover alongside Ford himself.http://thegloss.com/beauty/thylane-lena-rose-blondeau-beautiful-10-year-old-fashion-model-makes-us-uncomfortable/
- Have we gone to far? If we have young girls playing Dream Dazzlers Ooh La La Mani and Pedi Station (which you can find at Toys R Us), I would have to say – Yes. When Toddlers and Tiarra’s have children parading around in costumes modelled after Julia Roberts’ prostitute character in Pretty Woman or parading around the runway in skimpy bikinis, I have to say –yes. http://www.toysrus.com/product/index.jsp?productId=11845141
- So, if the media is teaching our young girls to be sexy and dangerously provocative.... what is it teaching our young boys? Be tough, be a warrior. Take risks. Get ripped. Don’t cry. And these ideas begin in sporting arenas like WWF, WWE, and UFC (MMA). The trend for Jackass type stunts has crossed over to the motocross, off-roading world of Nitro Circus and has spawned the new daredevil sport of Parkour.Parkour is the skill of moving through an urban landscape quickly as first developed by the military. Unfortunately, kids attempt to make their own Jackass stunts or Parkour videos with little supervision or training. Usually these videos are set to cool music and you very rarely see the full consequences of their epic fails.Type in “Parkour Fail” and enjoy a multitude of injurious videos.
- Type in Parkour into YouTube and see the awesome and totally unawesome attempts at urban running.
- So how do you know what is going to be appropriate for your son or daughter or students?At first glance media may seem age-appropriate but with increasing availability and access with online technology ratings and warnings may not be obvious. Take for example this webisode/web program called Happy Tree Friends (my students showed me this). The main character, Cuddles, may look like this at first but he and his little friends end up in grave and gruesome danger in most episodes.
- My assessment: Happy Tree Friends – not so happy
- One of my favourite websites to visit is http://www.commonsensemedia.org
- This psychopath teddy bear is out for revenge and stuffed with evil intentions. Striking terror in the hearts of all bears, Naughty Bear let?s you scare the stuffing out of your victims before you impale them on your machete. Filled with over the top cartoon violence, this one of a kind adventure game is built on an innovative AI foundation that makes this game hours of fun for gamers of all levels. Naughty Bear ? a game about being naughty.
- Call of Duty – "Call of Duty: Black Ops". The game sold 7 million copies in its first 24 hours and topped $1 billion in sales within six weeks. And while demand has slowed a bit since then, "Black Ops" has held a regular presence at or near the top of monthly sales charts.The player assumes the role of a foot soldier who can wield various firearms, of which two at a time can be carried; throw grenades and other explosives; and use other equipment as weapons.Wikipediahttp://www.screensmart.ca/screens_health
- Positive GamingIf you want to learn more about the effects of video game violence and video game addiction ,please check out the Fifth Estate report on video gaming obsession which narrates how Brandon Crisp became deeply affected by his live video gaming.History teachers: you may enjoy Assassin’s Creed. Although it involves killing your enemies, it is an amazing lesson in the Italian Renaissance. Phys. Ed teachers could give the Xbox 360 Kinect experience a try. Or maybe teachers want to experiment with the PSP. By using a PSP equipped with a camera, the "Second Sight" technology allows tags embedded in textbooks or magazines to cue relevant audio or video clips directly on the PSP.Check out the example:http://www.youtube.com/watch?v=-6K4GPeLjsE
- Some of my other favourites include Rock Band The Beatles Version, Just Dance 3 and, with the popularity of Jersey Shore, DJ hero. Music Teachers take note: students would love to learn how to mix music and make their own mash-ups.But, this is a great opportunity to explore lyrics and artists in our music.
- I should hope that our youth would examine their media role models actions and messages and choose appropriately. For example, Rihanna, once perceived as a brave woman who overcame dating violence at the hand of ex boyfriend Chris Brown, then sexualized this type of violence in her video “Love the Way You Lie” and followed this video up with a performance of her new song S&M featuring Britney Spears at the MTV video awardsEminem released a new album about his recovery from addiction. But then writes lyrics like this: “Won’t Back DownGirl shake that a** like a donkey with Parkinson's, make like Michael J. Fox is in your drawers. Playin' with an Etch-a-Sketch, bet ya that you'll never guess whose knockin' at your doors. People hit the floors, yeah tonight ladies you gon' get divorcedGirl forget remorse, I'ma hit you broads with Chris' force like you p**sed him offBy the way, this song is from the video game Call Of Duty: Black OpsFinally, NikiMinaj, and her many “nip slips” on Good Morning America has partnered up with Kanye West for the song “Monster” Although, it should be titledMisogyny.http://www.youtube.com/watch?v=qLnS-2h_nog
- In the song “She Will” by Lil Wayne featuring Canadian artist Drake , they say “I like my girl’s face south and her ass north”And New Boyz featuring Chris Brown have a song “Better With the Lights off”
- When thinking of good role models in the media:The girls from the TV Show Pretty Little Liars have teamed up with Staples and Do Something.Orgto help gather school suppliesNina Dobrev from Vampire Diaries made an appearance at the Me To We conference in Toronto to promote teen activism.Lady Gaga, has given a voice to Gay, Lesbian, Bisexual and Transgendered Youth with her song Born this Way.Michael J Fox selling the Nike shoe from Back to the Future II
- Glee has also dealt with some controversial issues that our teens are dealing with today: alcohol use, sexual orientation, racism. But know that a simple Google Image Search for Glee will yield you images like this...a spread from GQ spread no pun intended.
- The Jersey Shore concluded this season last night and I, in a word, am relieved.
- This idea of casual sex, hooking up, smushing, or “getting it in” is prevalent in movies too.
- Hooking up can even happen online.Once your son or daughter has moved on from webkinz, he or she might begin venturing into the world of Habbo.
- But it’s important for our kids to know that whether it’s in a virtual world or on facebook what they do online IS FOREVER! Nothing is ever PRIVATE!One of the biggest concerns in terms of technology and cell phone use is “sexting”See the Case of Jesse Loganhttp://today.msnbc.msn.com/id/29546030/ns/today-parenting/Teens aged 13-17 are the biggest texters of all youth averaging 2,272 text messages a month. The conversations may sound something like this: “Wut up?” “Nm. U?” “Nm”. According to Nielsen company “that’s almost 77 messages a day.”Especially when kids are now using their cell phones and computers to share racing photos of themselves in the phenomenon called “sexting”.According to Common Sense Media, 22% of teen girls and 20% of teen boys have sent nude or semi-nude photos of themselves 22% of teens admit that technology makes them personally more forward and aggressive 38% say exchanging sexy content makes dating or hooking up with others more likely 29% believe those exchanging sexy content are “expected” to date or hook up Unfortunately, revealing photos can be resent to a vast audience andSending a sexual image to a minor is illegal. “A 15 year old Pennsylvania girl is facing child pornography charges for sending nude photos of herself to other kids. A 19 year old was thrown out of college and is now registered as a sex offender for 25 years because he sent nude pictures of his girlfriend to other teens.” – Today msnbc“Under the Criminal Code offenders who possess images of children under the age of 18 engaging in sexual activity may now be sentenced up to five years in prison.”
- Facebook has changed its settings to allow you to control what you post right on the page where it is posted. Add location information, tag photos and friends, and determine how you share: Friends, Friends of Friends, or make it Public.When you have location services turned on in your phone, your photos will store location information (this is called geotagging).
- Social Media is interactive, user-generated, highly accessible, and loosely governed. Take for example Facebook or the new Google Buzz.Also, social plug-ins allow you to “Like” something on a website and then this is transferred to your facebook page where your friends can see. Facebook also offers the “personalized experience” where the “moment you arrive [on a website that has partnered with Facebook], the website will immediately be playing the music you like or displaying friends' reviews. Note: to tailor the experience, these partners access public information (like your name and profile picture) and information available to everyone.To Turn it Off:When you first arrive at the following sites, you'll see a notification message and an option to turn off the personalized experience:Bing - Social SearchPandora - Personalized MusicTripAdvisor - Social TravelYelp - Friends' Local ReviewsRotten Tomatoes - Friends' Movie ReviewsClicker - Personalized TV RecommendationsScribd - Social ReadingDocs - Document CollaborationFor tips on how to protect your kids on Facebook, check out this CommonSense Media videohttp://www.commonsensemedia.org/facebook-parents
- Here is an example of what you might be sharing.
- Some apps are not created equally.
- http://www.facebook.com/about/sharinghttp://www.facebook.com/securityFacebook’s Security video will show you how to download a copy of all your facebook information to date. You can also be sent notifications when someone uses your login on another computer or you can limit computer access.Remove mobile contacts from Facebook by clicking here:https://www.facebook.com/friends/edit/?sk=phonebook.
- How do I turn on the option to review posts and photos I’m tagged in before they appear on my profile (timeline)? If you’d like to review posts and photos you're tagged in before they go on your profile (timeline)...If you’d like to review posts and photos you're tagged in before they go on your profile (timeline), turn on Profile (Timeline) Review. Click the account menu at the top right of any Facebook page and choose Privacy Settings > Manage How Tags Work > Change Settings > Profile (Timeline) Review.
- The following information is from the Text Ed websitetextED.ca is an initiative of the Canadian Centre for Child Protection Inc., a national charitable organization dedicated to the personal safety of all children. Our goal is to reduce child victimization by providing programs and services to the Canadian public. The Canadian Centre for Child Protection operates three national programs: Cybertip.ca, Canada’s national tipline for reporting the online sexual exploitation of children; Kids in the Know, a safety education program designed to empower children and reduce their risk of victimization; and Commit to Kids, a program to help child-serving organizations create safe environments for children. What is the objective of the website and how does textEd.ca meet those objectives?textED.ca is an innovative and interactive website designed to teach Canadian teens how to be safe, responsible and respectful users of texting technologies. The goal of textEd.ca is to build teens’ skills to be able to handle difficult situations they encounter using cell phones and make responsible decisions. Topics include friendship, relationships, dealing with stress and break-ups. The textED.ca website incorporates games, quizzes, discussion pages, downloadables and other fun tools to help them navigate through the issues in an age appropriate and engaging way. Who is the target audience for the website?textED.ca is geared towards Grade 7 and 8 students in Canada. The site provides teachers with a series of safety lessons and the website content to help guide students through respectful conduct when texting, and teaching them life skills that will allow them to fully benefit from what is now a very public, technological world. The lesson plans are matched to curricula outcomes for each province.
- A Thin Line allows students take the online quiz “Digital Drama”http://www.athinline.org/The site deals with Digital Disrespect, Sexting, Harassment, Constant Messaging, Spying, and Cruelty.Digital Harassment:50% of people ages 14-24 have experienced digitally abusive behaviour.7 in 10 say that digital abuse is a serious problem for society that should be addressed. MTV Digital Abuse study (2009)
- P.A.R.E.N.T.SConsidering the overwhelming use of media by our children and the possible negative impacts media can have on our children, parents need to be diligent when monitoring and managing their children’s media environments.Our recommendations to succeed in this can be easily recalled by using the acronym P.A.R.E.N.T.S. Each letter and suggestion is described in detail in the handout.
- Slide 45: Critical Media LiteracyThe coalition of teachers, parents, teaching federations, and professionals across Ontario listed below have created lessons, presentations like this one, and other resources that address the importance of approaching Media with a Critical Literacy perspective. . The Research and Development Team Coordinators are Dr. Peter Jaffe, Faculty of Education, Centre for Research and Education on Violence against Women and Children, University of Western Ontario, Londonand Ray Hughes, Centre for Prevention Sciences, Centre for Addiction and Mental Health, Toronto The goal of the coalition is to promote action, media awareness, and education for violence prevention.The free CD can be downloaded online from the Centre for Research on Violence Against Women and Children’s website. The comprehensive unit plans and lessons span from Junior Kindergarten through to Grade 12. Inform participants that with a better understanding of media our children will be able to make better media choices. Instead of Grand Theft Auto, they may enjoy Coca Cola’s version of GTA. The video will play when you advance this slide.