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Digital & Breakfast (Finance)
 

Digital & Breakfast (Finance)

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Presentation given at Digital & Breakfast for the financial and insurance industry

Presentation given at Digital & Breakfast for the financial and insurance industry

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    Digital & Breakfast (Finance) Digital & Breakfast (Finance) Presentation Transcript

    • DIGITAL& BREAKFAST PREMIERE SELECTION DIGITAL DISRUPTION
    • In the last decade, $19 billion, more than half the total marketing spend for the entire industry, came from carriers that did not gain share. source: Global Insurance Survey: EY 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
    • 158,333,333 DIGITAL& BREAKFAST PREMIERE SELECTION
    • the system is broken http:/ /www.youtube.com/watch?v=aXV-yaFmQNk DIGITAL& BREAKFAST PREMIERE SELECTION
    • In 2017, CMO´s will have a larger share of the technology budget than the CIO DIGITAL& BREAKFAST PREMIERE SELECTION
    • DISRUPTION empowered purchase funnel service spoiled insurance stress personal2.0 mobile first authenticity DIGITAL& BREAKFAST PREMIERE SELECTION
    • EMPOWERED PURCHASE FUNNEL DIGITAL& BREAKFAST PREMIERE SELECTION
    • A small number of consumers (27%) currently conduct product research prior to purchasing, but two-thirds (66%) expect to in the future source: Global Insurance Survey: EY 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
    • DIGITAL& BREAKFAST PREMIERE SELECTION
    • DIGITAL& BREAKFAST PREMIERE SELECTION
    • Source: Beyond price, the rise of customer centric insurance companies; McKinsey 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
    • DIGITAL& BREAKFAST PREMIERE SELECTION
    • DIGITAL& BREAKFAST PREMIERE SELECTION
    • Source: Beyond price, the rise of customer centric insurance companies; McKinsey 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
    • SERVICE EXPERIENCE It´s never about price... DIGITAL& BREAKFAST PREMIERE SELECTION
    • More than half of customers (51%) said their insurers made no effort to retain them, although 62% indicated they would be more likely to renew if contacted. source: Global Insurance Survey: EY 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
    • Only 35% of consumers have a very or strongly favorable view of the insurance & finance industry, and 39% believe it lags behind other industries in service source: Global Insurance Survey: EY 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
    • Roughly half of consumers (52%) prefer to buy multiple products from the same provider, citing convenience and the value as the key factors. source: Global Insurance Survey: EY 2012 DIGITAL& BREAKFAST PREMIERE SELECTION
    • DIGITAL& BREAKFAST PREMIERE SELECTION
    • http:/ /www.youtube.com/watch?v=35aWgiA0YK4 DIGITAL& BREAKFAST PREMIERE SELECTION
    • http:/ /www.youtube.com/watch?v=Dtp_mq2fO24 DIGITAL& BREAKFAST PREMIERE SELECTION
    • MOBILE FIRST DIGITAL& BREAKFAST PREMIERE SELECTION
    • http:/ /www.youtube.com/watch?v=o-r4Z1K_LDc DIGITAL& BREAKFAST PREMIERE SELECTION
    • http:/ /www.youtube.com/watch?v=Drf0RrDfo64 DIGITAL& BREAKFAST PREMIERE SELECTION
    • PERSONAL (2.0) DIGITAL& BREAKFAST PREMIERE SELECTION
    • http:/ /www.youtube.com/watch?v=ggWY7OPag0s DIGITAL& BREAKFAST PREMIERE SELECTION
    • DIGITAL& BREAKFAST PREMIERE SELECTION
    • AUTHENTICITY: ADVERTISING FOLLOWS EXECUTION DIGITAL& BREAKFAST PREMIERE SELECTION
    • ADVERTISING INCENTIVES Affiliate Brand Ambassador Banners Display Paid Endorsments PAID MEDIA PROPERTIES CONTENT Build trust Educate Catalog Websites Blog Mobile Curate UGC E-Mail Reviews Location-based Services EMBASSIES Facebook Twitter OWNED EARNED PROPERTIES MEDIA PARTNERSHIPS Charities Co-Branding Youtube Instagram Celebrities LinkedIn Pinterest SOCIAL Google+ OUTPOSTS PLATFORMS Relevant message boards Blogosphere INFLUENCER ENGAGEMENT Response Advocacy Loyalty Rather than allow campaigns to be driven by paid media, marketers must now develop scale and expertise in owned and earned media to drive effectiveness, cultivate creative ideas, assess customer needs, cultivate influencers, develop reach, achieve authenticity and cut through clutter DIGITAL& BREAKFAST PREMIERE SELECTION
    • http:/ /www.youtube.com/watch?v=cDsVOXTQAIs DIGITAL& BREAKFAST PREMIERE SELECTION
    • http:/ /www.youtube.com/watch?v=BHJvuwZdlZ4 DIGITAL& BREAKFAST PREMIERE SELECTION
    • HANDCRAFTED TECHNOLOGY FOR BRANDS http:/ /marketingthoughts.ktcagency.com DIGITAL& BREAKFAST PREMIERE SELECTION