A Theory Of Our Business

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A Theory Of Our Business

  1. 1. A Theory of Our Business With an emphasis on Knowledge Brokers
  2. 2. We Are Knowledge Workers <ul><li>We are paid to apply our knowledge to engineering and science problems </li></ul><ul><li>We get job offers based on the applicability of our knowledge to the customer’s problem </li></ul><ul><li>Knowledge work differs from manual work in that capital investment does not typically reduce costs, but instead, improves product quality </li></ul>
  3. 3. Manual vs. Knowledge Work Buy new tool Workers use new tool Productivity increases Costs decline Buy new tool Workers use new tool Output becomes more valuable Costs increase Pay to train workers on new tool Value of workers increases Manual work, i.e. gardening Knowledge work, i.e. data fusion
  4. 4. Examples of New Tools <ul><li>Manual workers </li></ul><ul><ul><li>Improved pipe cutters </li></ul></ul><ul><ul><li>Bigger back hoe </li></ul></ul><ul><li>Knowledge workers </li></ul><ul><ul><li>Super computers </li></ul></ul><ul><ul><ul><li>Requires software changes </li></ul></ul></ul><ul><ul><li>New, integrated architectures or integration of product lines </li></ul></ul><ul><ul><ul><li>Requires cross-disciplinary knowledge </li></ul></ul></ul>
  5. 5. Overall Value Flow Workforce Sponsors Applied Knowledge External Organizations Knowledge Brokers Management <ul><li>Key: </li></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Knowledge work </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Decisions </li></ul></ul>
  6. 6. Value Flow Breakdown
  7. 7. Workforce Applies Knowledge to Solve Problems It is the organization’s only real product & source of $ Workforce Sponsors Applied Knowledge External Organizations Knowledge Brokers Management <ul><li>Key: </li></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Knowledge work </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Decisions </li></ul></ul>
  8. 8. Knowledge Brokers Market the Organization Workforce Sponsors Applied Knowledge External Organizations Knowledge Brokers Management <ul><li>Key: </li></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Knowledge work </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Decisions </li></ul></ul>
  9. 9. Knowledge Brokers Bring External Information Workforce Sponsors Applied Knowledge External Organizations Knowledge Brokers Management <ul><li>Key: </li></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Knowledge work </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Decisions </li></ul></ul>
  10. 10. Knowledge Brokers Share Local Information Example: making contacts between different branches Workforce Sponsors Applied Knowledge External Organizations Knowledge Brokers Management <ul><li>Key: </li></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Knowledge work </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Decisions </li></ul></ul>
  11. 11. Management Takes in Information and Makes Decisions Workforce Sponsors Applied Knowledge External Organizations Knowledge Brokers Management <ul><li>Key: </li></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Knowledge work </li></ul></ul><ul><ul><li>Information </li></ul></ul><ul><ul><li>Decisions </li></ul></ul>
  12. 12. Knowledge Brokers <ul><li>Customers are the workforce and line management </li></ul><ul><ul><li>Asher applies here </li></ul></ul><ul><ul><ul><li>What are their needs? What are their capabilities? </li></ul></ul></ul><ul><li>Provide </li></ul><ul><ul><li>Sponsor trends </li></ul></ul><ul><ul><li>Technical trends </li></ul></ul><ul><ul><li>Operational trends </li></ul></ul><ul><ul><li>Specific opportunities </li></ul></ul><ul><ul><li>Business analysis </li></ul></ul><ul><ul><li>Internal connections </li></ul></ul>

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