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Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
Social Media Case Study Healthy Fast Food
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Social Media Case Study Healthy Fast Food

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  • 1. IT3196Social Media Case Study (Week 5) Fast Food KS Vikneshan 102683U Joshua Alan 100495M Nur Syafikah 102095N
  • 2. Overview ObjectivesTarget Audience Social Media Channels Success MetricsTask DistributionFunctional Description  Measure success Action Timeline Question & Answer
  • 3. ObjectiveUsing the means of social media  Create/Promote awareness to our healthy fast food outlet  Create an online presence  Increase customer base/trust  Increase sales/profits
  • 4. Target Audience Students, Adults, Families Live in Singapore Change mindset that healthy food taste as good as other foods Healthy food is beneficial to their diets
  • 5. Target Audience Customize food to their own preferences E-coupons to reward regular customers Competitors : Target consumers sector
  • 6. Social Media Channels
  • 7. Success MetricsNumber of  Friends Fans  Followers  Check ins  Sales
  • 8. Metrics ToolsHootSuite  Track consumer statistics on Facebook and TwitterTwitter Counter  Track Twitter statistics
  • 9. Task Distribution Alan • Emenu/Customize own item • E-coupon (QR Code) Syafikah • Delivery • Vote for favorite item • Lucky Draw • User Interface Designing Viknesh • Online Payment • Survey/Forum • Database Designing
  • 10. Functional DescriptionCustomize menu item Pre-designed menu Option to customize their own menu Show all the nutritional facts Promote healthier fast food
  • 11. Functional DescriptionCustomize menu item Suggested menu from friends New ingredients that customer would like to be added
  • 12. Measure successCustomize menu item Compare number of users ordering from pre-designed or customized menu Number of users ordering menu that are suggested by their friends
  • 13. Functional DescriptionE-Coupon Awarded to user whose menu is in the Top 5 Gallery 25% discount coupon Using QR code Post to the winner’s wall to attract their friends
  • 14. Measure successE-Coupon Number of top customized menus in the gallery
  • 15. Functional DescriptionOnline Food Delivery E-menu for the customers to browse through before ordering Customers can select the quantity of the food Customers will be able to track their food
  • 16. Measure successOnline Food Delivery Compare the number of people ordering online than ordering it at site High percentage of satisfied customer through the comments from Survey Application
  • 17. Functional DescriptionLucky Draw Spin The Wheel game Customers have to spend a min of $20 to get a chance to play the game If they are lucky, stand a chance to win prizes/vouchers/e-coupons
  • 18. Measure successLucky Draw High number of participants playing the Spin the Wheel game
  • 19. Functional DescriptionVote for Favourite Food Top 5 favourite foods will be shown on the page Customers can vote for their favourite food by selecting the number of stars (1- lowest, 5 - highest)
  • 20. Functional DescriptionVote for Favourite Food Customers can also write reviews for the food that they had rated
  • 21. Measure successVote for Favourite Food The food that received the highest ratings
  • 22. Functional DescriptionOnline Payment User can pay for their meals online Uses online banking services Promotions for online payments
  • 23. Measure successOnline Payment Higher number of users paying online than in person on site
  • 24. Functional DescriptionSurvey Users can leave feedback about the food and their experiences User is able to check-in and view which of their friends have visited the outlets lately Chat functions
  • 25. Measure successSurvey Feedback received is positive The number of feedbacks received is as much as the number of visitors to the outlet
  • 26. Action Timeline Week 5: Database Designing, Researching Week 6: UI Designing, Coding, Testing Week 7 – 10: Developing, Testing Week 11: Complete One Application Each, Deploy on Facebook Week 12 – 14: Developing, Testing Week 15: Preparation for Final Report and Presentation, Final Application Testing Week 16: Final Presentation
  • 27. Thank YouQuestion & Answer session

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