IT3196Social Media Case Study               (Week 5)                  Fast Food   KS Vikneshan       102683U   Joshua Alan...
Overview ObjectivesTarget Audience Social Media Channels Success MetricsTask DistributionFunctional Description   M...
ObjectiveUsing the means of social media  Create/Promote awareness to our   healthy fast food outlet  Create an online p...
Target Audience Students, Adults, Families Live in Singapore Change mindset that healthy food taste  as good as other f...
Target Audience Customize food to their own preferences E-coupons to reward regular customers Competitors : Target con...
Social Media Channels
Success MetricsNumber of  Friends Fans  Followers  Check ins  Sales
Metrics ToolsHootSuite   Track consumer statistics on   Facebook and TwitterTwitter Counter   Track Twitter statistics
Task Distribution Alan   • Emenu/Customize own item   • E-coupon (QR Code) Syafikah   • Delivery   • Vote for favorite ite...
Functional DescriptionCustomize menu item Pre-designed menu Option to customize their own menu Show all the nutritional...
Functional DescriptionCustomize menu item Suggested menu from friends New ingredients that customer would like to be added
Measure successCustomize menu item Compare number of users ordering from pre-designed or customized menu Number of users...
Functional DescriptionE-Coupon Awarded to user whose menu is in the Top 5 Gallery 25% discount coupon Using QR code Po...
Measure successE-Coupon Number of top customized menus in the gallery
Functional DescriptionOnline Food Delivery E-menu for the customers to browse through before ordering Customers can sele...
Measure successOnline Food Delivery Compare the number of people  ordering online than ordering it at site High percenta...
Functional DescriptionLucky Draw Spin The Wheel game Customers have to spend a min of $20 to  get a chance to play the g...
Measure successLucky Draw High number of participants playing the  Spin the Wheel game
Functional DescriptionVote for Favourite Food Top 5 favourite foods will be shown on  the page Customers can vote for th...
Functional DescriptionVote for Favourite Food Customers can also write reviews for the food that they had rated
Measure successVote for Favourite Food The food that received the highest  ratings
Functional DescriptionOnline Payment User can pay for their meals online Uses online banking services Promotions for on...
Measure successOnline Payment Higher number of users paying online  than in person on site
Functional DescriptionSurvey Users can leave feedback about the food and their experiences User is able to check-in and ...
Measure successSurvey Feedback received is positive The number of feedbacks received is as much as the number of visitor...
Action Timeline Week 5: Database Designing,  Researching Week 6: UI Designing, Coding, Testing Week 7 – 10: Developing,...
Thank YouQuestion & Answer session
Upcoming SlideShare
Loading in...5
×

Social Media Case Study Healthy Fast Food

264

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
264
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media Case Study Healthy Fast Food"

  1. 1. IT3196Social Media Case Study (Week 5) Fast Food KS Vikneshan 102683U Joshua Alan 100495M Nur Syafikah 102095N
  2. 2. Overview ObjectivesTarget Audience Social Media Channels Success MetricsTask DistributionFunctional Description  Measure success Action Timeline Question & Answer
  3. 3. ObjectiveUsing the means of social media  Create/Promote awareness to our healthy fast food outlet  Create an online presence  Increase customer base/trust  Increase sales/profits
  4. 4. Target Audience Students, Adults, Families Live in Singapore Change mindset that healthy food taste as good as other foods Healthy food is beneficial to their diets
  5. 5. Target Audience Customize food to their own preferences E-coupons to reward regular customers Competitors : Target consumers sector
  6. 6. Social Media Channels
  7. 7. Success MetricsNumber of  Friends Fans  Followers  Check ins  Sales
  8. 8. Metrics ToolsHootSuite  Track consumer statistics on Facebook and TwitterTwitter Counter  Track Twitter statistics
  9. 9. Task Distribution Alan • Emenu/Customize own item • E-coupon (QR Code) Syafikah • Delivery • Vote for favorite item • Lucky Draw • User Interface Designing Viknesh • Online Payment • Survey/Forum • Database Designing
  10. 10. Functional DescriptionCustomize menu item Pre-designed menu Option to customize their own menu Show all the nutritional facts Promote healthier fast food
  11. 11. Functional DescriptionCustomize menu item Suggested menu from friends New ingredients that customer would like to be added
  12. 12. Measure successCustomize menu item Compare number of users ordering from pre-designed or customized menu Number of users ordering menu that are suggested by their friends
  13. 13. Functional DescriptionE-Coupon Awarded to user whose menu is in the Top 5 Gallery 25% discount coupon Using QR code Post to the winner’s wall to attract their friends
  14. 14. Measure successE-Coupon Number of top customized menus in the gallery
  15. 15. Functional DescriptionOnline Food Delivery E-menu for the customers to browse through before ordering Customers can select the quantity of the food Customers will be able to track their food
  16. 16. Measure successOnline Food Delivery Compare the number of people ordering online than ordering it at site High percentage of satisfied customer through the comments from Survey Application
  17. 17. Functional DescriptionLucky Draw Spin The Wheel game Customers have to spend a min of $20 to get a chance to play the game If they are lucky, stand a chance to win prizes/vouchers/e-coupons
  18. 18. Measure successLucky Draw High number of participants playing the Spin the Wheel game
  19. 19. Functional DescriptionVote for Favourite Food Top 5 favourite foods will be shown on the page Customers can vote for their favourite food by selecting the number of stars (1- lowest, 5 - highest)
  20. 20. Functional DescriptionVote for Favourite Food Customers can also write reviews for the food that they had rated
  21. 21. Measure successVote for Favourite Food The food that received the highest ratings
  22. 22. Functional DescriptionOnline Payment User can pay for their meals online Uses online banking services Promotions for online payments
  23. 23. Measure successOnline Payment Higher number of users paying online than in person on site
  24. 24. Functional DescriptionSurvey Users can leave feedback about the food and their experiences User is able to check-in and view which of their friends have visited the outlets lately Chat functions
  25. 25. Measure successSurvey Feedback received is positive The number of feedbacks received is as much as the number of visitors to the outlet
  26. 26. Action Timeline Week 5: Database Designing, Researching Week 6: UI Designing, Coding, Testing Week 7 – 10: Developing, Testing Week 11: Complete One Application Each, Deploy on Facebook Week 12 – 14: Developing, Testing Week 15: Preparation for Final Report and Presentation, Final Application Testing Week 16: Final Presentation
  27. 27. Thank YouQuestion & Answer session

×