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Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
Social Media Case Study - Fast Food
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Social Media Case Study - Fast Food

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  • 1. IT3196Social Media Case Study (Week 5) KS Vikneshan 102683u Joshua Alan 100495m Nur Syafikah 102095n
  • 2. Overview ObjectivesTarget Audience Social Media Channels Success MetricsTask DistributionFunctional Description  Measure success Action Timeline Question & Answer
  • 3. ObjectiveUsing the means of social media  Create/Promote awareness to our healthy fast food outlet  Create an online presence  Increase customer base/trust  Increase sales/profits
  • 4. Target Audience Students, Adults, Families Live in Singapore Change mindset that healthy food taste as good as other foods Healthy food is beneficial to their diets
  • 5. Target Audience Customize food to their own preferences E-coupons to reward regular customers Competitors : Target consumers sector
  • 6. Social Media Channels
  • 7. Success MetricsNumber of  Friends Fans  Followers  Check ins  Sales
  • 8. Metrics ToolsHootSuite  Track consumer statistics on Facebook and TwitterTwitter Counter  Track Twitter statistics
  • 9. Task Distribution Alan • Emenu/Customize own item • E-coupon (QR Code) Syafikah • Delivery • Vote for favorite item • User Interface Designing Viknesh • Online Payment • Survey/Forum • Database Designing
  • 10. Functional DescriptionCustomize menu item Pre-designed menu Option to customize their own menu Show all the nutritional facts Promote healthier fast food
  • 11. Functional DescriptionCustomize menu item Suggested menu from friends Feedback column New ingredients that customer would like to be added
  • 12. Measure successCustomize menu item Compare number of users ordering from pre-designed or customized menu Number of users ordering menu that are suggested by their friends
  • 13. Functional DescriptionE-Coupon Awarded to user whose menu is in the Top 5 Gallery 25% discount coupon Using QR code Post to the winner’s wall to attract their friends
  • 14. Measure successE-Coupon Number of top customized menus in the gallery
  • 15. Functional DescriptionOnline Food Delivery E-menu for the customers to browse through before ordering Customers can select the quantity of the food Customers will be able to track their food
  • 16. Functional DescriptionOnline Food Delivery Customers will be able to rate/comment on the delivery service after they had received their order
  • 17. Measure successOnline Food Delivery Compare the number of people ordering online than ordering it at site High percentage of satisfied customer through the ratings/comments
  • 18. Functional DescriptionLucky Draw Spin The Wheel game Customers have to spend a min of $20 to get a chance to play the game If they are lucky, stand a chance to win prizes/vouchers/e-coupons
  • 19. Measure successLucky Draw High number of participants playing the Spin the Wheel game
  • 20. Functional DescriptionVote for Favourite Food Top 5 favourite foods will be shown on the page Customers can vote for their favourite food by selecting the number of stars (1- lowest, 5 - highest)
  • 21. Functional DescriptionVote for Favourite Food Customers can also write reviews for the food that they had rated
  • 22. Measure successVote for Favourite Food The food that received the highest ratings
  • 23. Functional DescriptionOnline Payment User can pay for their meals online Uses online banking services Promotions for online payments
  • 24. Measure successOnline Payment Higher number of users paying online than in person on site
  • 25. Functional DescriptionSurvey Users can leave feedback about the food and their experiences User is able to check-in and view which of their friends have visited the outlets lately Chat functions
  • 26. Measure successSurvey Feedback received is positive The number of feedbacks received is as much as the number of visitors to the outlet
  • 27. Action Timeline Week 5: Database Designing, Researching Week 6: UI Designing, Coding, Testing Week 7 – 10: Coding, Testing Week 11: Complete One Application Each Week 12 – 14: Coding, TestingWeek 15: Preparation for Final Report and Presentation, Final Application Testing Week 16: Final Presentation
  • 28. Thank YouQuestion & Answer session

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