Assignment 5Ancillary Task   Kaya Sumbland
STAGE ONEResearch of Newspaper       adverts
What kinds of things are in The Metro?                         • Top/Shocking news                         • Weather and f...
How is The Metro organised/structured?Top important news     Weather forecast         Middle – Guilty pleasure    Fashion ...
How much advertising is in it?     There is about 65%       advertising throughout the  newspaper as it almost features of...
What do they advertise?            •   Cosmetics            •   Supermarkets            •   Technology            •   Clot...
Who is the target audience? The metro is free provided by transport. Therefore their target audience will be people who go...
Where is it available?                     The UK
Whats the size of adverts?http://specle.net/uk/associated-newspapers/metro
Whats the size of adverts?      http://specle.net/uk/associated-newspapers/metro
What kind of things are in The Daily Mail?                            • Top/Shocking news                            • Wea...
How is The Daily Mail organised/structured?
How much advertising is in it?   There is about 35%      advertising throughout thenewspaper as it almost features of ever...
What do they advertise?             •   Supermarkets             •   Glasses             •   Holidays             •   Broa...
Who is the target audience?  There main audience would be generally from  ages 19 up to 49 as they have most buying  power...
Where is it available?Scotland                                                       England                             I...
What are the size of adverts?http://specle.net/uk/associated-newspapers/daily-mail
What kind of things are in The Sun?                         • Humorous headlines                       • Page 3 Nude shots...
How is The Sun organised/structured?Front page important                         Weather forecast        Jane Moor article...
How much advertising is in it?  There is about 45%      advertising throughout thenewspaper as it features on every page i...
What do they advertise?             •   Theme parks             •   Supermarkets             •   Movies             •   Te...
Who is target audience?There main audience would be generally fromages 19 up to 49 as they have most buyingpower.However, ...
Where is it available?UK                   Poland     Scotland                    Ireland
What are the size of adverts?http://www.thesun.co.uk/sol/homepage/296174/Contact-Us.html
What are the size of adverts?http://www.thesun.co.uk/sol/homepage/296174/Contact-Us.html
STAGE TWOResearch of Channel      Adverts
Channel 4Channel 4
How are their Adverts laid out?                        • One whole image covers the whole                                 ...
What is the Content of the Text?               • Text is very minimal, though,                 what they say is shot and  ...
Style of Fonts?They’re font is either white or black depending on the white               or black box background colour.T...
Style of Graphics In any channel 4 advert commonlythey have the white screen while the  clip shown before forms into thech...
Photo Manipulation                 Channel 4 posters usually                add a grey tinge to create a                 c...
Organisation of Information               The channel 4 logo, is always               on every poster on the middle       ...
Assignment 5   acncillary task
Assignment 5   acncillary task
Assignment 5   acncillary task
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Assignment 5 acncillary task

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Assignment 5 acncillary task

  1. 1. Assignment 5Ancillary Task Kaya Sumbland
  2. 2. STAGE ONEResearch of Newspaper adverts
  3. 3. What kinds of things are in The Metro? • Top/Shocking news • Weather and forecast • ‘Talk’ news • ‘Guilty pleasure’ news • Horoscope • ‘Business’ news • Sports Sections
  4. 4. How is The Metro organised/structured?Top important news Weather forecast Middle – Guilty pleasure Fashion Puzzles and horoscope Back - sport
  5. 5. How much advertising is in it? There is about 65% advertising throughout the newspaper as it almost features of every page in varioussizes. Also because the newspaper is free they’re funding is provided by the advertisers, so its only natural it features largely throughout.
  6. 6. What do they advertise? • Cosmetics • Supermarkets • Technology • Clothing brands • Jobs • Websites • Furniture
  7. 7. Who is the target audience? The metro is free provided by transport. Therefore their target audience will be people who go work early in the morning (when the papers usually taken by) on the train mainly.
  8. 8. Where is it available? The UK
  9. 9. Whats the size of adverts?http://specle.net/uk/associated-newspapers/metro
  10. 10. Whats the size of adverts? http://specle.net/uk/associated-newspapers/metro
  11. 11. What kind of things are in The Daily Mail? • Top/Shocking news • Weather and forecast • ‘Life’ news • ‘Money mail’ news • Coffee break puzzles • TV guide • Sports Sections
  12. 12. How is The Daily Mail organised/structured?
  13. 13. How much advertising is in it? There is about 35% advertising throughout thenewspaper as it almost features of every page in varioussizes. Also nearer the end of the paper there is a double page dedicated for many small adverts
  14. 14. What do they advertise? • Supermarkets • Glasses • Holidays • Broadband • Mens products • Banks • Furniture
  15. 15. Who is the target audience? There main audience would be generally from ages 19 up to 49 as they have most buying power. However, pushed towards the lower middle class. Being only 55p it is affordable though there are more cheaper newspapers out there. The interests within the newspaper can generate to different ages from 19 – 49.
  16. 16. Where is it available?Scotland England Ireland India (online) Continental edition
  17. 17. What are the size of adverts?http://specle.net/uk/associated-newspapers/daily-mail
  18. 18. What kind of things are in The Sun? • Humorous headlines • Page 3 Nude shots • Weather • ‘Jane Moor’ section • TV Magazine • ‘Dear Deidre’ section • ‘Woman’ section • Puzzles
  19. 19. How is The Sun organised/structured?Front page important Weather forecast Jane Moor article big news Middle TV gossip TV guide Sports at the back
  20. 20. How much advertising is in it? There is about 45% advertising throughout thenewspaper as it features on every page in various sizes.Also nearer the end of the paper there is a double page dedicated for many small adverts
  21. 21. What do they advertise? • Theme parks • Supermarkets • Movies • Technology • Holidays • Adult hotlines • Elderly Mobility
  22. 22. Who is target audience?There main audience would be generally fromages 19 up to 49 as they have most buyingpower.However, because of their adult themespossibly for those older more in the 30’s.Being only 40p and the language used I wouldassume its for the lower class. Alsoemphasised from the low price/ sale adverts.The Sun also shockingly has a reading age of 8years old.
  23. 23. Where is it available?UK Poland Scotland Ireland
  24. 24. What are the size of adverts?http://www.thesun.co.uk/sol/homepage/296174/Contact-Us.html
  25. 25. What are the size of adverts?http://www.thesun.co.uk/sol/homepage/296174/Contact-Us.html
  26. 26. STAGE TWOResearch of Channel Adverts
  27. 27. Channel 4Channel 4
  28. 28. How are their Adverts laid out? • One whole image covers the whole poster • The title is at the top left corner in a white box • The time and commentary on the bottom left corner also in a white box • Then have the four symbol in the middle right
  29. 29. What is the Content of the Text? • Text is very minimal, though, what they say is shot and snappy. • Text is only the title, with the occasional rhetorical question • The last thing written is always the date of the documentary • The time is not always shown as they’re always shown at either 8pm or 9pm – which would be known by channel 4 documentary fans.
  30. 30. Style of Fonts?They’re font is either white or black depending on the white or black box background colour.They front is always a smooth formal font, to suit any topicas the type of font is dedicated to everything on channel 4 – it’s their trademark font so it is recognisable.
  31. 31. Style of Graphics In any channel 4 advert commonlythey have the white screen while the clip shown before forms into thechannel 4 logo accompanied by blue date and time with the black colour title. Also the recognisable trade mark font is always used.
  32. 32. Photo Manipulation Channel 4 posters usually add a grey tinge to create a certain atmosphere which will make the audience just a little more excited, as it almost amplifies its wait for the programme In this certain advert they blurred the people walking past while making it seem as though the child is sinking to emphasise being lost and forgotten. This sort of photo manipulation was done by channel 4 to get sympathy for more viewers
  33. 33. Organisation of Information The channel 4 logo, is always on every poster on the middle right floating in white – or sometimes black The title is always above the commentary and date, though sometimes has its own box at the top left corner The date and commentary is always in a white or black box on the bottom left corner
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