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Is Social Media Right for You?

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An overview and beginning look at the Social Media landscape, tips on how to enter, and an overview of what the major channels have to offer.

An overview and beginning look at the Social Media landscape, tips on how to enter, and an overview of what the major channels have to offer.

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  • Transcript

    • 1. Is Social Media Right for You? Building Buzz with Social Media Kyle Stuef Relationship Manager & New Media Consultant
    • 2. spoiler alert: it is Is Social Media Right for You?
    • 3. What We’ll Cover1. What is Social Media? Why should I be using it?2. How is it used to market my business?3. What are the right channels for me? Is Social Media Right for You?
    • 4. What Does Social Media Look Like? Is Social Media Right for You?
    • 5. Why Social Media?✓ Listen to & Learn from others in your eld (monitoring)✓ Build relationships & engage customers✓ Establish expertise✓ Market your products or services✓ Create fans & followers who can help you spread your message✓ Increased traf c to your website and/or blog (improved search engine ranking) Is Social Media Right for You?
    • 6. Where Do I Start? Decide on your overall goal Find your 1st channelDo your research (competitors) Is Social Media Right for You?
    • 7. What is YOUR Goal? Are you trying to nd new clients? Are you trying to become a resource? Are you trying to network? Are you engaging your current clients? Are you trying to build a movement?Are you trying to market a product/service? Is Social Media Right for You?
    • 8. What’s Next?✓ Decide on your overall goal Find your 1st channel Do your research (competitors) Is Social Media Right for You?
    • 9. I’m AwesomeHow do I tell everyone? Is Social Media Right for You?
    • 10. Where is my Soapbox? Popular Options: 1. Facebook 2. Twitter 3. LinkedIn 4. Location Based 5. Specialty Networks Blogging to Enhance Your Brand
    • 11. Why we like:• Connect with consumers, right where they are• Spread the word about your business, news, events• Customer engagement - ask questions, encourage participation, contests• Your fans help you spread the word when you engage with them• Lots of integration options for your website or blog• Targeted advertising• Highly customizable (until it changes) Is Social Media Right for You?
    • 12. Why we like:• Listening, learning about topics of interest & trends• Connecting with like-minded people• Stay on top of what your clients & colleagues are up to• Establishing expertise• Reciprocal relationships - help others, they help you• Spreading the word about your business, events, news• Customer engagement - respond to concerns, post specials & coupons• Drive traf c to your blog or website Is Social Media Right for You?
    • 13. Why we like:• Your professional snapshot/your digital resume• Share what’s new/exciting with you & your company (professionally)• Connect and engage with professional contacts• Build your referral network• Get more than a business card & handshake at networking events• Quick background checks (work history, interests, groups)• Emphasize your expertise Is Social Media Right for You?
    • 14. Why we like: Location Based Services• Customer engagement - specials, reviews, tips• Location based advertising - specials nearby• Your customers spread the word for you• Encourages foot traf c• Beware of bad reviews Is Social Media Right for You?
    • 15. What’s Next?✓ Decide on your overall goal✓ Find your 1st channel Do your research (competitors) Is Social Media Right for You?
    • 16. I Don’t Have Enough Time What’s the Shortcut? Is Social Media Right for You?
    • 17. Automatic Content Sharing Your Website Is Social Media Right for You?
    • 18. Automatic Content Sharing Your Website Is Social Media Right for You?
    • 19. Automatic Content Sharing Your WebsiteFresh Content Out Is Social Media Right for You?
    • 20. Automatic Content Sharing Your WebsiteFresh Content OutFresh Prospects In Is Social Media Right for You?
    • 21. One Post = Lots of Exposure <- RSS Feed URL
    • 22. Wibya - All in One Toolbar
    • 23. What Have We Learned?• Observe what other businesses are doing• Start slowly - don’t try to learn 5 systems at once• Have a strategy - stay focused and delegate wisely• Make sure you have time and resources set aside• Make sure your website is modernized & adaptable• Understand the return on your investment• Track, Analyze, and Adjust• Take a class (we just happen to have some) Is Social Media Right for You?
    • 24. Things to Remember Be an actual personMake sure all of your SM plays nicely together Be mindful of which channel you are using Keep your goals limber (they will evolve) Is Social Media Right for You?
    • 25. Let’s Keep the Conversation Goingkstuef@thewholebraingroup.com @KyleStuef www.kylestuef.magnt.com Is Social Media Right for You?

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