Tool Time 2: Remote & crowdsource usability testing tools you should know about

Tool Time 2 REMOTE TESTING TOOLSYOU SHOULD KNOW ABOUT Michael Rawlins, President, Connecticut UPA Kath Straub, Usability.org June, 2011

About Us “...sometimes tools are like social currency -- something to share, a way to start a dialog and discourse...” 2

Why this topic• Agility...• Shrinking budgets• Stakeholders need proof ‘earlier’• Curiosity... 3

Why explore new tools?• Time to market – an increasing issue for product development• A flood of new web-based tools over the past three years• Level-set - The traditional lab is not dead... Perhaps newly augmented by leaner tools

Proof... “Your Canary in the Coal mine...” 5

Session Goals...• Types of tools• Significance in the development lifecycle• Where best to apply• We’ll leave a lot of time for Q&A... 6

Choice... but no loyalty? 7

5 types of tools• Heat Mapping • Click location – recording the user clicks and creating a visual activity map• Screen Recording • Tracking individual users – and creating a video for their session• User Testing • User testing tools that simulate traditional tasked based testing tools• User Feedback • Tools that provide ability to solicit direct feedback from users• Collaborative Peer Review • Tools that provide ability to solicit direct feedback from UX peers

Heat Mapping Tools 9

Screen Recording Tool

User Testing Tools

User Feedback Tools

Peer Reviews 13

iPad apps Intuition HQ 14

iPad Apps... 15

Pros…• Try & buy model• Inexpensive to engage• Less invasive to users environment• Inspires innovation (example: crowd sourcing participates…)• Produces credible results• Creators expect user feedback to drive the product

Cons…• Control of the users environment• No facial expressions• Software not mature

Four Business Cases...• Is the design directionally correct?• How would a larger sampling users respond to this design?• Prove it too me in real-time!• I need answers by the end of today! 18

Directionally Correct? 19

Larger Sample Says? 20

Prove it Now! 21

Findings on Demand... 22

Agility & Transparency 23

Great Reference Material…

Examples• A/B testing• Expectancy Test• Mental Model• First Impressions• Baselining 25

What’s Next...• Dive right in• Push the software creators• Experiment, innovate & explore... 26

You can contact us:Questions… michael.rawlins@gmail.com kath@usability.org

Thank you…

Tool Time 2: Remote & crowdsource usability testing tools you should know about

by Kath Straub

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