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Tool Time 2: Remote & crowdsource usability testing tools you should know about
 

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Early in usability, getting a broad base for testing was nearly impossible without extensive travel. Today there are many cloud-based, software as service tools that offer usability professionals a ...

Early in usability, getting a broad base for testing was nearly impossible without extensive travel. Today there are many cloud-based, software as service tools that offer usability professionals a quick and (mostly) inexpensive means to reach the world. Why use one versus another? What are the cultural gotchas? We'll share our experiences and listen to yours as well.

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Tool Time 2: Remote & crowdsource usability testing tools you should know about Presentation Transcript

  • 1. Tool Time 2 REMOTE TESTING TOOLSYOU SHOULD KNOW ABOUT Michael Rawlins, President, Connecticut UPA Kath Straub, Usability.org June, 2011
  • 2. About Us “...sometimes tools are like social currency -- something to share, a way to start a dialog and discourse...” 2
  • 3. Why this topic• Agility...• Shrinking budgets• Stakeholders need proof ‘earlier’• Curiosity... 3
  • 4. Why explore new tools?• Time to market – an increasing issue for product development• A flood of new web-based tools over the past three years• Level-set - The traditional lab is not dead... Perhaps newly augmented by leaner tools
  • 5. Proof... “Your Canary in the Coal mine...” 5
  • 6. Session Goals...• Types of tools• Significance in the development lifecycle• Where best to apply• We’ll leave a lot of time for Q&A... 6
  • 7. Choice... but no loyalty? 7
  • 8. 5 types of tools• Heat Mapping • Click location – recording the user clicks and creating a visual activity map• Screen Recording • Tracking individual users – and creating a video for their session• User Testing • User testing tools that simulate traditional tasked based testing tools• User Feedback • Tools that provide ability to solicit direct feedback from users• Collaborative Peer Review • Tools that provide ability to solicit direct feedback from UX peers
  • 9. Heat Mapping Tools 9
  • 10. Screen Recording Tool
  • 11. User Testing Tools
  • 12. User Feedback Tools
  • 13. Peer Reviews 13
  • 14. iPad apps Intuition HQ 14
  • 15. iPad Apps... 15
  • 16. Pros…• Try & buy model• Inexpensive to engage• Less invasive to users environment• Inspires innovation (example: crowd sourcing participates…)• Produces credible results• Creators expect user feedback to drive the product
  • 17. Cons…• Control of the users environment• No facial expressions• Software not mature
  • 18. Four Business Cases...• Is the design directionally correct?• How would a larger sampling users respond to this design?• Prove it too me in real-time!• I need answers by the end of today! 18
  • 19. Directionally Correct? 19
  • 20. Larger Sample Says? 20
  • 21. Prove it Now! 21
  • 22. Findings on Demand... 22
  • 23. Agility & Transparency 23
  • 24. Great Reference Material…
  • 25. Great Reference Material…
  • 26. Great Reference Material…
  • 27. Examples• A/B testing• Expectancy Test• Mental Model• First Impressions• Baselining 25
  • 28. What’s Next...• Dive right in• Push the software creators• Experiment, innovate & explore... 26
  • 29. You can contact us:Questions… michael.rawlins@gmail.com kath@usability.org
  • 30. Thank you…