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Not your father's analytics report Mahaffey & Straub, UPA 2011 Atlanta

by Principal at usability.org on Jun 27, 2011

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The Home Energy Saver is an action-oriented home energy benchmarking site. The do-it-yourself home energy assessment helps consumers understand and streamline their home energy use through behavioral ...

The Home Energy Saver is an action-oriented home energy benchmarking site. The do-it-yourself home energy assessment helps consumers understand and streamline their home energy use through behavioral and structural upgrade recommendations. We present a longitudinal case study describing how we used web-analytics to iteratively benchmark, track and improve the persuasive pull of the site.

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Not your father's analytics report  Mahaffey & Straub, UPA 2011 Atlanta Not your father's analytics report Mahaffey & Straub, UPA 2011 Atlanta Presentation Transcript