HFI Presentation | Evolving eGOV: Effective uses of Web2.o @FSIS-USDA

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Overview of

> Perspective on Web 2.o in Government
> Tools (Types not tokens)

... to provide the context for ideation and strategy for integration of emerging tools @ FSIS, USDA.

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HFI Presentation | Evolving eGOV: Effective uses of Web2.o @FSIS-USDA

  1. 1. Harnessing Momentum and Social Media @FSIS Kath Straub Chief Scientist, Human Factors International
  2. 2. Presentation created in collaboration with Suzanne Long Web Centre Experience Team toronto.ca Torontoʼs Urban Fruit Tree Project notfarfromthetree.org
  3. 3. What is Web 2.0? The term quot;Web 2.0quot; refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.
  4. 4. The pressure is on.
  5. 5. The pressure is on. “Barak Obama promises to reboot the White House. But first heʼll have to navigate the blogosphere and deep layers of federal gobbledygook.”
  6. 6. SOME PERSPECTIVES
  7. 7. If we donʼt, they will ...
  8. 8. EH46AF
  9. 9. We should, but ...
  10. 10. Barriers Cultural issues and lack of strategy Gov staff access to online tools Prohibitive terms of service Embedded advertising Procurement complications Privacy concerns
  11. 11. Why would WE ... ?
  12. 12. The federal government must re-imagine its role as an information provider.
  13. 13. Data should be provided for free over the internet in open structured machine-readable formats for anyone who wants to use it.
  14. 14. As long as government bodies prioritize their own websites over infrastructure that will open up their data the pace of change will be retarded.
  15. 15. Private parties might not get it right the first time, but ... they will explore more ... and ... recover more rapidly ... from the inevitable missteps.
  16. 16. Nobody knows what is best so we should let people try different offerings and see which ones win out.
  17. 17. How should we ... ?
  18. 18. Rethink your communication strategy. Connect. Focus government efforts on the things that only government can do Donʼt get distracted the technology by
  19. 19. SOME DATA
  20. 20. TEENS GEN Y GEN X Younger Boomers Older Boomers Silent Generation G.I. Generation 1 Play Games Email Email Email Email Email Email 2 Email Search Search Search Search Search Search Instant In 3 Message Research Product Research Product Research product Get health info Research Get health info 4 Visit SNS Get News Get Health Info Get health info Research product Get health info Make travel reserv 5 Get News Watch Video Buy Something Get news Buy something Make travel reser. Research product 6 Download Music Buy Something Get News Make travel reser. Get news Visit Govʼt Site Buy something PEW Internet & American Life Project 7 Watch Video Get Health Info Make Travel Reser. Buy something Make travel reser. Buy something Get news 50% 8 Create SNS Profile Visit SNS Bank Visit Govʼt Site Visit Govʼt Site Get news Visit Govʼt Site Make Travel Reser. Visit Govʼt Site Research for job Get religious info 9 Read Blog Bank Bank 10 Buy Something Get Job Info Research for job Bank Research for job Research for job Bank collects self-report data on what people 11 Download Video Create SNS Profile Watch Video Get job info Get religious info IM Watch video 12 Get job info IM Get job info Get job info Watch video Rate product Play games do (or donʼt) online... 13 Create Blog Download Music Get religious info Rate product Play games Rate product Download Music 14 Get Health Info Bank IM Rate product Get religious info IM Read blog 15 Get Religious Info Visit Govʼt Site Get religious info IM Play games Watch video Watch video 16 Podcast Research for Job Play Games Auction Auction Read blog Download video 17 Visit virtual world Play Games Visit SNS Read blog Read blog Auction Get job info 18 - Rate product Play games IM Download Podcast Read blog 19 - Download Video Read blog Download music Download music Download video Research for job 20 - Rate Product Download video Download video Download video Get job info Auction 21 - Get Religious Info Auction Visit SNS Podcast Visit SNS Create blog 22 - Auction Create SNS profile Podcast Visit SNS Podcast Download music 23 - Podcast Podcast Create SNS profile Create SNS profile Create blog Visit SNS 24 - Create Blog Create Blog Create Blog Create Blog Create SNS profile Create SNS profile 25 - Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world
  21. 21. TEENS GEN Y GEN X Younger Boomers Older Boomers Silent Generation G.I. Generation Play Games Email Email Email Email Email Email 1 Email Search Search Search Search Search Search 2 Instant Message Research Product Research Product Research product Get health info Research Get health info 3 Visit SNS Get News Get Health Info Get health info Research product Get health info Make travel reserv 4 Research product Get News Watch Video Buy Something Get news Buy something Make travel reser. 5 Generations Online Download Music Buy Something Get News Make travel reser. Get news Visit Govʼt Site Buy something 6 Watch Video Get Health Info Make Travel Reser. Buy something Make travel reser. Buy something Get news 7 Create SNS Profile Visit Govʼt Site Get news 50% Visit SNS Bank Visit Govʼt Site Visit Govʼt Site 8 explores who does what Make Travel Reser. Visit Govʼt Site Research for job Get religious info Read Blog Bank Bank 9 Bank Buy Something Get Job Info Research for job Research for job Research for job Bank 10 Download Video Create SNS Profile Watch Video Get job info Get religious info IM Watch video 11 by age cohort Get job info Get job info IM Get job info Watch video Rate product Play games 12 Create Blog Download Music Get religious info Rate product Play games Rate product Download Music 13 Get Health Info Bank IM Rate product Get religious info IM Read blog 14 Visit Govʼt Site Get Religious Info Get religious info IM Play games Watch video Watch video 15 Data is from December 2008 Podcast Research for Job Play Games Auction Auction Read blog Download video 16 Play Games Visit virtual world Visit SNS Read blog Read blog Auction Get job info 17 - Rate product Play games IM Download Podcast Read Blog 18 Research for job - Download Video Read blog Download music Download music Download video 19 - Rate Product Download video Download video Download video Get job info Auction 20 - Get Religious Info Auction Visit SNS Podcast Visit SNS Create blog 21 - Auction Create SNS profile Podcast Visit SNS Podcast Download music 22 - Podcast Podcast Create SNS profile Create SNS profile Create blog Visit SNS 23 - Create Blog Create Blog Create Blog Create Blog Create SNS profile Create SNS profile 24 - Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world 25
  22. 22. TEENS GEN Y GEN X Younger Boomers Older Boomers Silent Generation G.I. Generation Play Games Email Email Email Email Email Email 1 Email Search Search Search Search Search Search 2 In Instant Message Research Product Research Product Research product Get health info Research Get health info 3 Visit SNS Get News Get Health Info Get health info Research product Get health info Make travel reserv 4 Research product Get News Watch Video Buy Something Get news Buy something Make travel reser. 5 Download Music Buy Something Get News Make travel reser. Get news Visit Govʼt Site Buy something 6 Watch Video Get Health Info Make Travel Reser. Buy something Make travel reser. Buy something Get news 7 Create SNS Profile Get news Visit SNS Bank Visit Govʼt Site Visit Govʼt Site Visit Govʼt Site 8 50% Make Travel Reser. Visit Govʼt Site Research for job Bank Get religious info Read Blog Bank 9 Bank Buy Something Get Job Info Research for job Research for job Research for job Bank 10 Download Video Create SNS Profile Watch Video Get job info Get religious info IM Watch video 11 Get job info Get job info IM Get job info Watch video Rate product Play games 12 Create Blog Download Music Get religious info Rate product Play games Rate product Download Music 13 Get Health Info Bank IM Rate product Get religious info IM Read blog 14 Visit Govʼt Site Get Religious Info Get religious info IM Play games Watch video Watch video 15 Podcast Research for Job Play Games Auction Auction Read blog Download video 16 Play Games Visit virtual world Visit SNS Read blog Read blog Auction Get job info 17 - Rate product Play games IM Download Podcast Read Blog 18 Research for job - Download Video Read blog Download music Download music Download video 19 More than 50% of people across generations - Rate Product Download video Download video Download video Get job info Auction 20 - Get Religious Info Auction Visit SNS Podcast Visit SNS Create blog 21 visit government websites - Auction Create SNS profile Podcast Visit SNS Podcast Download music 22 - Podcast Podcast Create SNS profile Create SNS profile Create blog Visit SNS 23 - Create Blog Create Blog Create Blog Create Blog Create SNS profile Create SNS profile 24 - Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world 25
  23. 23. TEENS GEN Y GEN X Younger Boomers Older Boomers Silent Generation G.I. Generation Play Games Email Email Email Email Email Email 1 Email Search Search Search Search Search Search 2 In Instant Message Research Product Research Product Research product Get health info Research Get health info 3 Visit SNS Get News Get Health Info Get health info Research product Get health info Make travel reserv 4 Research product Get News Watch Video Buy Something Get news Buy something Make travel reser. 5 Download Music Buy Something Get News Make travel reser. Get news Visit Govʼt Site Buy something 6 Watch Video Get Health Info Make Travel Reser. Buy something Make travel reser. Buy something Get news 7 Create SNS Profile Visit Govʼt Site Get news Visit SNS Bank Visit Govʼt Site Visit Govʼt Site 8 50% Make Travel Reser. Visit Govʼt Site Research for job Get religious info Read Blog Bank Bank 9 Bank Buy Something Get Job Info Research for job Research for job Research for job Bank 10 Download Video Create SNS Profile Watch Video Get job info Get religious info IM Watch video 11 Get job info Get job info IM Get job info Watch video Rate product Play games 12 Create Blog Download Music Get religious info Rate product Play games Rate product Download Music 13 Get Health Info Bank IM Rate product Get religious info IM Read blog 14 Visit Govʼt Site Get Religious Info Get religious info IM Play games Watch video Watch video 15 Podcast Research for Job Play Games Auction Auction Read blog Download video 16 Play Games Visit virtual world Visit SNS Read blog Read blog Auction Get job info 17 - Rate product Play games IM Download Podcast Read Blog 18 Research for job - Download Video Read blog Download music Download music Download video 19 - Rate Product Download video Download video Download video Get job info Auction 20 More than 50% of people across generations - Get Religious Info Auction Visit SNS Podcast Visit SNS Create blog 21 - Auction Create SNS profile Podcast Visit SNS Podcast Download music seek health information online 22 - Podcast Podcast Create SNS profile Create SNS profile Create blog Visit SNS 23 - Create Blog Create Blog Create Blog Create Blog Create SNS profile Create SNS profile 24 - Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world 25
  24. 24. TEENS GEN Y GEN X Younger Boomers Older Boomers Silent Generation G.I. Generation Play Games Email Email Email Email Email Email 1 Email Search Search Search Search Search Search 2 In Instant Message Research Product Research Product Research product Get health info Research Get health info 3 Visit SNS Get News Get Health Info Get health info Research product Get health info Make travel reserv 4 Research product Watch Video Get News Buy Something Get news Buy something Make travel reser. 5 Download Music Buy Something Get News Make travel reser. Get news Visit Gov’t Site Buy something 6 Watch Video Get Health Info Make Travel Reser. Buy something Make travel reser. Buy something Get news 7 Create SNS Profile Visit Gov’t Site Get news 8 Visit SNS Bank Visit Gov’t Site Visit Gov’t Site 50% Make Travel Reser. Visit Gov’t Site Research for job Get religious info Read Blog Bank Bank 9 Bank Buy Something Get Job Info Research for job Research for job Research for job Bank 10 Download Video Watch Video Create SNS Profile Get job info Get religious info IM Watch video 11 Get job info Watch video Get job info IM Get job info Rate product Play games 12 Create Blog Download Music Get religious info Rate product Play games Rate product Download Music 13 Get Health Info Bank IM Rate product Get religious info IM Read blog 14 Visit Gov’t Site Watch video Watch video Get Religious Info Get religious info IM Play games 15 Podcast Research for Job Play Games Auction Auction Read blog Download video 16 Play Games Visit virtual world Visit SNS Read blog Read blog Auction Get job info 17 - Rate product Play games IM Download Podcast Read Blog 18 Research for job - Download Video Read blog Download music Download music Download video 19 - Rate Product Download video Download video Download video Get job info Auction Video watching is going up. 20 - Get Religious Info Auction Visit SNS Podcast Visit SNS Create blog 21 But it is still only common with only digital natives. - Auction Create SNS profile Podcast Visit SNS Podcast Download music 22 - Podcast Podcast Create SNS profile Create SNS profile Create blog Visit SNS 23 - Create Blog Create Blog Create Blog Create Blog Create SNS profile Create SNS profile 24 - Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world 25
  25. 25. TEENS GEN Y GEN X Younger Boomers Older Boomers Silent Generation G.I. Generation Play Games Email Email Email Email Email Email 1 Email Search Search Search Search Search Search 2 In Instant Message Research Product Research Product Research product Get health info Research Get health info 3 Visit SNS Get News Get Health Info Get health info Research product Get health info Make travel reserv 4 Research product Get News Watch Video Buy Something Get news Buy something Make travel reser. 5 Download Music Buy Something Get News Make travel reser. Get news Visit Govʼt Site Buy something 6 Watch Video Get Health Info Make Travel Reser. Buy something Make travel reser. Buy something Get news 7 Create SNS Profile Visit Govʼt Site Get news Visit SNS Bank Visit Govʼt Site Visit Govʼt Site 8 50% Make Travel Reser. Visit Govʼt Site Research for job Get religious info Read Blog Bank Bank 9 Bank Buy Something Get Job Info Research for job Research for job Research for job Bank 10 Download Video Create SNS Profile Watch Video Get job info Get religious info IM Watch video 11 Get job info Get job info IM Get job info Watch video Rate product Play games 12 Social networking sites get more press than traffic. Create Blog Download Music Get religious info Rate product Play games Rate product Download Music 13 Get Health Info Bank IM Rate product Get religious info IM Read blog 14 Visit Govʼt Site Get Religious Info Get religious info IM Play games Watch video Watch video 15 Podcast Research for Job Play Games Auction Auction Read blog Download video 16 Play Games Visit virtual world Visit SNS Read blog Read blog Auction Get job info 17 - Rate product Play games IM Download Podcast Read Blog 18 Research for job - Download Video Read blog Download music Download music Download video 19 - Rate Product Download video Download video Download video Get job info Auction 20 - Get Religious Info Auction Visit SNS Podcast Visit SNS Create blog 21 - Auction Create SNS profile Podcast Visit SNS Podcast Download music 22 - Podcast Podcast Create SNS profile Create SNS profile Create blog Visit SNS 23 - Create Blog Create Blog Create Blog Create Blog Create SNS profile Create SNS profile 24 - Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world 25
  26. 26. TEENS GEN Y GEN X Younger Boomers Older Boomers Silent Generation G.I. Generation Play Games Email Email Email Email Email Email 1 Email Search Search Search Search Search Search 2 In Instant Message Research Product Research Product Research product Get health info Research Get health info 3 Blogs are, arguably, the most well known of the social networking tools. Visit SNS Get News Get Health Info Get health info Research product Get health info Make travel reserv 4 Research product Get News Watch Video Buy Something Get news Buy something Make travel reser. 5 Many a blog exists. Only a few are read...by a only few. Download Music Buy Something Get News Make travel reser. Get news Visit Govʼt Site Buy something 6 Watch Video Get Health Info Make Travel Reser. Buy something Make travel reser. Buy something Get news 7 Create SNS Profile Visit Govʼt Site Get news Visit SNS Bank Visit Govʼt Site Visit Govʼt Site 8 50% Make Travel Reser. Visit Govʼt Site Research for job Get religious info Read Blog Bank Bank 9 Bank Buy Something Get Job Info Research for job Research for job Research for job Bank 10 Download Video Create SNS Profile Watch Video Get job info Get religious info IM Watch video 11 Get job info Get job info IM Get job info Watch video Rate product Play games 12 Create Blog Download Music Get religious info Rate product Play games Rate product Download Music 13 Get Health Info Bank IM Rate product Get religious info IM Read blog 14 Visit Govʼt Site Get Religious Info Get religious info IM Play games Watch video Watch video 15 Podcast Research for Job Play Games Auction Auction Read blog Download video 16 Play Games Visit virtual world Visit SNS Read blog Read blog Auction Get job info 17 - Rate product Play games IM Download Podcast Read Blog 18 Research for job - Download Video Read blog Download music Download music Download video 19 - Rate Product Download video Download video Download video Get job info Auction 20 - Get Religious Info Auction Visit SNS Podcast Visit SNS Create blog 21 - Auction Create SNS profile Podcast Visit SNS Podcast Download music 22 - Podcast Podcast Create SNS profile Create SNS profile Create blog Visit SNS 23 - Create Blog Create Blog Create Blog Create Blog Create SNS profile Create SNS profile 24 - Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world 25
  27. 27. TEENS GEN Y GEN X Younger Boomers Older Boomers Silent Generation G.I. Generation Play Games Email Email Email Email Email Email 1 Email Search Search Search Search Search Search 2 Instant Message Research Product Research Product Research product Get health info Research Get health info 3 Visit SNS Get News Get Health Info Get health info Research product Get health info Make travel reserv 4 Research product Get News Watch Video Buy Something Get news Buy something Make travel reser. 5 Download Music Buy Something Get News Make travel reser. Get news Visit Govʼt Site Buy something 6 Watch Video Get Health Info Make Travel Reser. Buy something Make travel reser. Buy something Get news 7 Create SNS Profile Visit Govʼt Site Get news 50% Visit SNS Bank Visit Govʼt Site Visit Govʼt Site 8 The channels and tools that you use Make Travel Reser. Visit Govʼt Site Research for job Get religious info Read Blog Bank Bank 9 Bank Buy Something Get Job Info Research for job Research for job Research for job Bank 10 Download Video Create SNS Profile Watch Video Get job info Get religious info IM Watch video 11 Get job info Get job info IM Get job info Watch video Rate product Play games 12 determine who you reach. Create Blog Download Music Get religious info Rate product Play games Rate product Download Music 13 Get Health Info Bank IM Rate product Get religious info IM Read blog 14 Visit Govʼt Site Get Religious Info Get religious info IM Play games Watch video Watch video 15 Podcast Research for Job Play Games Auction Auction Read blog Download video 16 Play Games Visit virtual world Visit SNS Read blog Read blog Auction Get job info 17 - Rate product Play games IM Download Podcast Read Blog 18 Research for job - Download Video Read blog Download music Download music Download video 19 - Rate Product Download video Download video Download video Get job info Auction 20 - Get Religious Info Auction Visit SNS Podcast Visit SNS Create blog 21 - Auction Create SNS profile Podcast Visit SNS Podcast Download music 22 - Podcast Podcast Create SNS profile Create SNS profile Create blog Visit SNS 23 - Create Blog Create Blog Create Blog Create Blog Create SNS profile Create SNS profile 24 - Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world Visit virtual world 25
  28. 28. SOME OBSERVATIONS
  29. 29. 4 of 10 Harsh Truths .... You need a web division Managing the website is a full time job Government can Periodic redesign is not enough Your website can not appeal to everyone learn from business. Youʼre wasting money on social networking Your website is not all about you Youʼre not getting value from your team Design by committee brings death A CMS is not a silver bullet You have too much content
  30. 30. 4 of 10 Harsh Truths ... You need a web division Managing the website is a full time job Periodic redesign is not enough Your website cannot appeal to everyone You are wasting money on social networking Your website is not all about you Youʼre not getting value from your team Design by committee brings death A Content Management System (CMS) is not a silver bullet You have too much content
  31. 31. 4 of 10 Harsh Truths ... You need a web division Managing the website is a full time job Periodic redesign is not enough Your website can not appeal to everyone Youʼre wasting money on social networking Your website is not all about you Youʼre not getting value from your team Design by committee brings death A CMS is not a silver bullet You have too much content
  32. 32. 4 of 10 Harsh Truths ... You need a web division Managing the website is a full time job Periodic redesign is not enough Your website cannot appeal to everyone Youʼre wasting money on social networking Your website is not all about you Youʼre not getting value from your team Design by committee brings death A CMS is not a silver bullet You have too much content
  33. 33. 4 of 10 Harsh Truths .... You need a web division Managing the website is a full time job Periodic redesign is not enough Your website can not appeal to everyone You are wasting money on social networking Your website is not all about you Youʼre not getting value from your team Design by committee brings death A CMS is not a silver bullet You have too much content
  34. 34. People want to network with other people. Not corporations. Or Agencies.
  35. 35. SOME TOOLS
  36. 36. Mashups :: Data to use
  37. 37. Real Estate Listings + Federal Crime Data
  38. 38. Video :: YouTube
  39. 39. Microblogging :: Twitter
  40. 40. Title feed to push people to the website
  41. 41. Whereʼs Mr. Obama lately?
  42. 42. A bit more personal ...
  43. 43. Images :: Flickr
  44. 44. Taxonomy and Folksonomy
  45. 45. Taxonomy and Folksonomy
  46. 46. Conversations :: Get Satisfaction
  47. 47. Legal issues constraints force blogs to be monologues. These are newsletters. Delivered differently.
  48. 48. Next step? Brainstorming.
  49. 49. Web 2.0 Interoperability Information sharing Communication Collaboration The term quot;Web 2.0quot; refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.
  50. 50. Reminder: The federal government must re-imagine its role as an information provider.
  51. 51. People want to network with other people. Not corporations. Or Agencies.
  52. 52. Next question? What data does FSIS have that the world wants?
  53. 53. Author contact

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