Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
Applying the science of reading to improve readability, comprehension and direct mail effectiveness
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Applying the science of reading to improve readability, comprehension and direct mail effectiveness

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- Describes the process of reading
- Demonstrates that space size is informative in handwritten texts
- Reviews research demonstrating that phrase-based formatting (ReadSmart) improves readability, memorability, actionability and persuasiveness of text
In normal reading situations
- Reading textbooks
- Leisure reading
When reading is hard
- for people reading in a second language
- when there are distractions
- when the copy is degraded (repeatedly photocopied)
- Presents case studies demonstrating significantly improved ROI for direct marketing when direct mail pieces are phrase-formatted w/ ReadSmart

> If you would like the slides, please email me (kath@usability.org)

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