The analysis of critical site elements is the first step in a process to increase search-referred traffic without compromising existing search engine visibility.
In addition to key SEO fundamentals and tactics, the site has been reviewed with Dutch Bike Co’s goals and top questions in mind.
Improve visibility of dutchbikeco.edu for targeted keyword phrases:
Increase unique visitors
Natural Search Framework Page Step 1 Get Indexed by building a Crawler Friendly Site Step 2 Get Found for the Right Words Step 3 Increase Visibility with Natural Link Building Site Structure Best Practices Indexation Levels Keyword Research Content Optimization Navigational Ontology Directory Listings Link Acquisitions Link Placement NSO Fundamentals URLs Navigation Templates Programmatic Optimization; Title Tags, Meta Descriptions & Keywords Online PR (Press Release Distribution) Content Syndication Images, Video, Flash & AJAX Secondary Domains Media Optimization Blogging Web 2.0 & Social Media Campaigns Widgets Step 4 Measure results every step of the way. Leverage information from Google Analytics, ranking data, and lead generation on a regular basis.
PageRank is a citation analysis algorithm primarily based on links. The algorithm is named after Larry Page.
PageRank is used by Google to assign a numerical weighting to each element of a hyperlinked set of web documents for the purpose of "measuring" its relative importance within the set of documents.
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual web document's value.
Duplicate content concerns are often more about URL and site architectural issues than actual content issues.
Typical duplicate content does not result in penalization (excessive duplicate content or content spamming, is different). Rather, search engines will select the URL they feel is the most relevant and return it within search results.
Duplicate content may be determined by whole or in part:
Whole page duplication will result in the duplicate URLs falling to the dominant URL; however “dominant” may not always be the URL we want or even expect.
Partial duplication, such as sections of page content, may dampen results if the page appears as duplicate due to lack of unique content. Or the value of the additional content will be diminished as it appears to be “run of site.”
Duplicate content can also be measured against other sites.
The strongest URL amongst sites, or what is believed to be the canonical source, may rise to the top, and the others will follow or even be displaced by other URLs with more unique content.
Optimize content on landing/home page for [Dutch Bike Co]
Current Title Tag: Dutch Bike Co. Home
Recommend: Dutch Bike Co – European City Bycicles
Current Meta Description: Dutch Bike Co.
Recommend: Dutch Bike Co. Seattle & Chicago are importers and retailers of the finest European city bicycles. We proudly sell Dutch WorkCycles brand Oma, Opa, Transport and the Henry Cutler-designed FR8, the brilliant Bakfiets cargo bike as well as German, Retrovelo brand Paul and Paula bikes.