2. Kwik-Foods.com
Name selected to assure customers, how easy it
will be to order food quickly.
Concern: Don’t want to be associated with street
kwik marts.
Name is protected in sector of online grocery
buying.
This is a descriptive, but also suggestive.
3. Logo
Laws of color and shape are supported in my
logo- there is a circular symbol of the text and
colorful parts that grab the attention of the
customer.
This is emblem that reflects its unique brand by
using a bag of groceries and text to convey the
message of the company.
The main competitors logo is using a word mark
that works with limited color. The one color that
is being used is a lime green that really pops out
toward the eye.
4. Logo’s Continued
This logo would be effective because no other
online grocery store uses food as there logo. This
aids in the online food buying experience.
A logo that I admire is Louis Vuitton. This
brand uses several different logos based on the
items.
Lastly is a mock of what my logo would
be.There would be text on the bag displaying
kwik-foods initials.
5. Corporate Culture
This company will provide diverse quality foods
within a click of a button.
There will be commitment and consistency with
our products and services.
There will also be great customer service by
employees who value and care about accuracy.
We, vow that we will offer the best prices, best
discounts, and services in online grocery buying
history.
6. Corporate Culture Continued
We believe that passion and respect to our customers and
employees is a must and we will always go above and
beyond the call of duty.
Along with this we will offer: paid time off, health and
dental benefits to part-time and full-time employees.
These objectives will be carried out with great leadership
and strong enforcement of the values each day.
Respect will help us develop a strong culture, when
people are respected they respect their environment and
the individuals in it.
7. Mission/Mantra
Delivering Quality Foods Quickly
The mantra will be communicated through
employee handbooks, our offices, and to our
customers in “the about us” section.
How it will be communicated is by utilizing it
every day and placing it in are marketing
materials, receipts, bill of sale, etc.
8. Mission/Mantra Continued
It is directed towards both the customers and
employees by, placing it on the website and our
offices.
The mantra is concise and unique by using a
short phrase that people can remember.
This mantra is straight forward and to the point.
Which provides a focus, direction, and meaning.
The main competitors is long and drawn out,
not concise and to the point.
9. Tagline
U click it We ship it.
This is an effective tagline because it is simple and
direct.
This tagline does speak to our online food shoppers
and shows how easy online food shopping is.
This is considered a specific tagline, that reinforces
the brand message.
This tagline is unique and short which is very
important with an effective tagline. The competitor
uses a tagline for their grocery store,but not online.
