Startup Sagasangels, devils & other gargoyles             @ksrikrishna       krishna[at]zebugroup[dot]com
Startup Sagasangels, devils & other gargoyles         employees,         customers             @ksrikrishna       krishna[...
Startup Sagasangels, devils & other gargoyles         employees,              VCs, partners &         customers           ...
Startup Sagasangels, devils & other gargoyles              employees,              VCs, partners & you & me     customers ...
Start ups are hard!        Losing weight is harder!                 raginiart.posterous.com
Eat less & Exercise More    You know this stuff
Devil is inthe details*  *from Bill Philips Body for LIFE!
1. Build Product/Service2. Get customers3. Repeat
darn devilish details*              *from dave mcclure’s AARRR!
Note to self*     *have a life!Call momTalk to {boy|girl}friendGet marriedStay marriedGet a job  Or was that the other way...
Entrepreneur, Writer,       Father     @ksrikrishna      http://ksrikrishna.com/
What have I done*                                      *lately              Kicked some              butt & built         ...
Devilish detailsSet out to build a      Angel investmentsSAAS business                          dMobili - defunctMarketing...
And you?Have already started up  have revenue or profitablePlan to start up this calendar yearLooking to join a start upNot...
Changing how we snack   Althea Systems                                        shufflr.tv                            Intern...
It boils down toKnow what you want  are you going to stick it out come what mayGet good partners  keep one another honest ...
What do you wantWe’re building a life-style business  we’ll change worldBuilding the next Google  we plan to flipWe’ll boot...
Get good partnersFolks who’s  thinking aligns with yours     attitude trumps all; they challenge you whenever needed  skil...
Stay Hungry & Honest Complacency will kill you   measure yourself and be ruthless in reviewing performance Stay externally...
Raising men & moneyYou need fewer (wo)men than you reckon  Sure it’s hard to hire for startups - suck it up!You need more ...
Focus & ExecutionPaying customers (or advertisers)  don’t lose sight of this and keep everyone focused on itThere’s a reas...
Don’t do the followingWonder how & why the other guy got funded  it’s neither useful nor healthy*Avoid confrontations insi...
Parting thoughtsYou are building businesses     not just products or services     keep your eye on the money, customers & ...
Raising kids is hardest
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Srikrishna angels devilsgargoyles_kn

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Lessons learned at multiple startups and as a fledgling angel investor.

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  • Srikrishna angels devilsgargoyles_kn

    1. 1. Startup Sagasangels, devils & other gargoyles @ksrikrishna krishna[at]zebugroup[dot]com
    2. 2. Startup Sagasangels, devils & other gargoyles employees, customers @ksrikrishna krishna[at]zebugroup[dot]com
    3. 3. Startup Sagasangels, devils & other gargoyles employees, VCs, partners & customers suppliers, @ksrikrishna krishna[at]zebugroup[dot]com
    4. 4. Startup Sagasangels, devils & other gargoyles employees, VCs, partners & you & me customers suppliers, @ksrikrishna krishna[at]zebugroup[dot]com
    5. 5. Start ups are hard! Losing weight is harder! raginiart.posterous.com
    6. 6. Eat less & Exercise More You know this stuff
    7. 7. Devil is inthe details* *from Bill Philips Body for LIFE!
    8. 8. 1. Build Product/Service2. Get customers3. Repeat
    9. 9. darn devilish details* *from dave mcclure’s AARRR!
    10. 10. Note to self* *have a life!Call momTalk to {boy|girl}friendGet marriedStay marriedGet a job Or was that the other way around?Save some money
    11. 11. Entrepreneur, Writer, Father @ksrikrishna http://ksrikrishna.com/
    12. 12. What have I done* *lately Kicked some butt & built 06 Sold $50M 1st Business 09 Zebu 10-11 Angel business at Started Investments Synopsys 10 Killed 11 Killed 06-08 Product Service Stagnated with buyer 96-99 Struggled at twostartups as #2 guy 00-06 Boot-strapped tech business and survived valley of death
    13. 13. Devilish detailsSet out to build a Angel investmentsSAAS business dMobili - defunctMarketing automationhttp://dog-earz.com/ Althea Shufflr.tv post Series AQ&A Servicehttp://sirsir.in IndianStage - pre-Series AMistake maniaSuspended in May 2010 MobStac* - postSupended in Feb 2011 Series A
    14. 14. And you?Have already started up have revenue or profitablePlan to start up this calendar yearLooking to join a start upNot sure why I am here
    15. 15. Changing how we snack Althea Systems shufflr.tv Internet video Taking Performing Arts to the IndianStage.in indianstage.in next level Mobile sites in under 2 Mobile Motion mobstac.com minutes The fastest way to createZebu Communications dog-earz.com newsletters Power Electronics for the alt- Amberroot Systems amberroot.com energy systems Muddy Boots Active vacations muddyboots.in
    16. 16. It boils down toKnow what you want are you going to stick it out come what mayGet good partners keep one another honest & take other folks helpStay hungry & honest build a business that makes real moneyRaising men & money It’ll take longer and you’ll need more - than you thinkFocus on Delivery, Execution, Measurement
    17. 17. What do you wantWe’re building a life-style business we’ll change worldBuilding the next Google we plan to flipWe’ll boot strap we’ll raise a boatload of capitalQuestion & air all assumptions
    18. 18. Get good partnersFolks who’s thinking aligns with yours attitude trumps all; they challenge you whenever needed skills complement yours they do stuff you don’t & do it better commitment challenges yours prepared to work harder than you values & vision match in both every day action and exhibited beliefs
    19. 19. Stay Hungry & Honest Complacency will kill you measure yourself and be ruthless in reviewing performance Stay externally focused at all times don’t built did, till someone wants to pay for it Know what to measure in which scale daily, weekly, monthly, quarterly, semi-annually Prune ruthlessly & if needed pivot business models, employees, features, products
    20. 20. Raising men & moneyYou need fewer (wo)men than you reckon Sure it’s hard to hire for startups - suck it up!You need more money than you reckon and you ain’t getting it - suck it upIt’ll take longer than you reckon so start doing it pretty soon and keep at itMoney is rarely the right answer for most problems you’ll encounter - so think past it
    21. 21. Focus & ExecutionPaying customers (or advertisers) don’t lose sight of this and keep everyone focused on itThere’s a reason you have a schedule Triage if need be, but ship soon and ship oftenYour people come first but be demanding Fair always trumps nice - output trumps likeabilityQuestion your assumptions at least Qtrly you’d be surprised at what you were prepared to believe
    22. 22. Don’t do the followingWonder how & why the other guy got funded it’s neither useful nor healthy*Avoid confrontations inside your organization if it doesn’t feel right, it probably isn’tBuild more than one product/service at a time or address more than one market segment at a timeTake your eye of the ball milestones slip hours/days at a time not weeks or months if customers are not prepared to pay for it, the value is missing
    23. 23. Parting thoughtsYou are building businesses not just products or services keep your eye on the money, customers & their problemsYou are building the business not your angels, partners or VCsFocus on what you can control &Don’t forget to have fun**quit reading TechCrunch or VC circle & start coding when you’re not selling
    24. 24. Raising kids is hardest

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