Social Media Training Presentation

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On July 15th, 2009 Activating Word of Mouth LLC gave a social media training to members of the immigration reform and human rights movement in Arizona. The training was co-hosted by La Frontera Times. The focus was how to group conversations, organize those conversations and help mobilizefor action.

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Social Media Training Presentation

  1. 1. Social Media TrainingPresented by: Kevin Spidel, Partner<br />
  2. 2. Social Network Growth<br />Facebook Added 50 Million Users in 3 Months growing from 100 million to 200 million users in just 8 months. <br />Now, the company has announced that it has gone from 200 million to 250 million in just over 3 months.<br />During the month of June, each Facebook user spent an average of 4 hours, 39 minutes on the social network <br />Facebook= &gt; 250 Million users<br />Blogs = &gt; 115 Million+ (+China&apos;s 75M)<br />MySpace = &gt; 75 Million users<br />Twitter = &gt; 20 Million<br />The &quot;Semantic Web&quot; is born<br />
  3. 3. Social Networking Woes<br />I get spammed constantly<br />How do I grow my following?<br />I don’t get the point…who cares about my status updates?<br />I feel overwhelmed by <br />social media tools, what <br />should I be using?<br />
  4. 4. How to Build an Engaged Network<br />Social networking is fun because you can converse with people from all over the world and stay in touch with your friends.<br />Start building your social network from people you know<br />Find new people interested the same <br /> topics and issues as you<br />
  5. 5. Managing Conversations<br />Creating your network is half the battle…its time to converse!<br />Manage your time wisely with tools<br />Be authentic (don’t push)<br />What #### are these things?<br />
  6. 6. Beyond Conversations<br />An advantage to social networking is the media you can share with your networks. <br /><ul><li>Video Posts---12 Seconds Video, Qik
  7. 7. Pictures---Twitpics, Brightkite, Flickr, Zannel
  8. 8. Event Information---Tweetvites and Facebook invites
  9. 9. Polls – Twitter & Facebook</li></li></ul><li>Making Sense of Social Media Tools<br />There are so many!!!<br />Be aware, but stick with what feels right<br />On the road or at home<br />Track your progress (links, follows, unfollows, etc)<br />
  10. 10. Connecting With Your Network… Offline<br />You can organize find your network via geography using<br />Brightkite<br />Loopt<br />FourSquares<br />
  11. 11. What to expect…<br />Set your goals<br />Manage your expectations<br />Engage and listen<br />Breaking down the walls<br />
  12. 12. Thank You<br />We are happy that so many of you are interested in social networking. Follow us on Twitter<br />@kspidel<br />@jen2281<br />Please feel free to contact us for any of your Social Web needs:<br />Activating Word of Mouth, LLC (415) 702-0412<br />Kevin Spidel,Managing Partner kevin@activatingwom.com<br />Jennifer Kindred, Partner  jennifer@activatingwom.com<br />www.activatingwom.com<br />

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