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Small business branding

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Small business branding & Customer Loyalty 2.0 presented at #cenphocamp on 10/09/10 at ASU. …

Small business branding & Customer Loyalty 2.0 presented at #cenphocamp on 10/09/10 at ASU.

The video of this presentation can be found here:
http://blog.gannettlocal.com/2010/10/11/small-business-branding-loyalty-2-0-presentation/

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  • 1. Small Business Branding: Customer Loyalty 2.0
    #cenphocamp 2010
    @kspidel
  • 2. Workshop Sponsor
    Some people want to live in cozy suburbs and some people want to live in active urban environments. Phoenix has the suburbs. But can we attract and keep the growing number of people that are looking for the urbanity?
     
    Add the fact that urban areas are more efficient uses of resources, and Phoenix's future economically depends on achieving a vibrant, character-filled urban core where communities are tight, pedestrians are catered to, and cars are optional.
     
    That's what I strive for and am always looking to meet new people interested in seeing our downtown flourish, because I think Phoenicians deserve that much.
  • 3. Small Business Branding?
  • Your neighborhood brands?
  • 9. Word of Mouth Remarketing
    How do you remarket?
    Does your brand have a loyalty program?
    Who are your “Norms” (Cheers)
  • 10. Local 2.0
    Social media
    Online Reputation
    Checked in?
    Engagement
  • 11. Engagement!
  • 12. True Engagement
  • 13. Online to Offline
  • 14. Reward Loyalty
    Foursquare Mayor Discount
    Digital “Norms”
    Stalk Yelp!
    Whrrl Society Stalk
    Twitter/Facebook Love
  • 15.
  • 16. Loyalty 2.0
    Invest in your customers
    Empower them with the tools to remarket
    Listen to truly understand your brand
    Adopt branding techniques
    Create community
  • 17. Kevin Spidel
    @kspidel
    facebook.com/kspidel
    iam@kevinspidel.com
    blog.gannettlocal.com
    BrandingCamp.org
    MoreBitesAZ.com

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