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Note by Philips & Bruynzeel

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  • 1. CO BRANDING Bruynzeel & Philips
  • 2. BRUYNZEEL Bruynzeel maakt kleurpotloden, viltstiften, vulpennen, balpennen en schrijfwaren voor creatieven. Ze hebben twee premiere doelgroepen: kinderen en creatieve volwassenen. Voor de kinderen maken ze pennen waarmee ze langdurig kunnen schrijven en een zo goed mogelijke schrijfhouding aanleren. Hiermee bevorderen ze het handschrift van de kinderen al op een vroeg stadium.
  • 3. PHILIPS Een combinatie van twee unieke kwaliteiten garandeert dat wij onze belofte ‘sense and simplicity’ waar kunnen maken. Die kwaliteiten zijn begrip voor mensen en de integratie van technologie en productontwerp. Bij productinnovaties stellen zij altijd de eindgebruiker centraal door uit te gaan van hun behoeften en wensen.
  • 4. INSIGHT ‘Terwijl er vroeger aan elkaar werd geschreven, is de huidige generatie overgestapt op een gemengd handschrift. Schomaker komt soms een hoofdletter R tegen middenin een woord. Hoofdletters, kleine letters en cursieve letters staan kriskras door elkaar. De authenticiteit is weg als iedereen op de computer werkt. http://www.volkskrant.nl/vk/nl/2672/Wetenschap-Gezondheid/article/detail/3157881/2012/02/06/Jongeren-schrijven- onleesbaar-en-krijgen-kramp-door-computer.dhtml
  • 5. INSIGHT ‘Jongeren zijn het schrijven met een pen verleerd. Hun handen verkrampen bij het schrijven en het handschrift van velen is onleesbaar.’ http://bright.nl/handschrift-jongeren-onleesbaar-door-gebruik-toetsenbord
  • 6. BRAND COMMITMENT Het terug brengen van authenticiteit in het dagelijks leven aan de hand van persoonlijke grafologie. Note is een product met bijbehorende service die het delen van handgeschreven berichten digitaal mogelijk maakt.
  • 7. SERVICE
  • 8. CAMPAGNE
  • 9. gisele’s drawing peter’s personal onto her personal message to mary’s cloud smartphone The Product. The Product. Note is a motion sensor that tracks your Note is a motion sensor that tracks your movement and digitalizes your handwriting. movement and digitalizes your handwriting. The device can be added on to every Bruynzeel The device can be added on to every Bruynzeel pen. This makes you able to save and send pen. This makes you able to save and send any scribble you make. Whenever you start any scribble you make. Whenever you start writing hit start/stop and when you’re finished writing hit start/stop and when you’re finished hit start/stop again. The writing will be saved hit start/stop again. The writing will be saved on your online cloud, saving all your notes with on your online cloud, saving all your notes with one click of the button. one click of the button.The Service. The Service.All your handwritten scribbles, writings or drawings All your handwritten scribbles, writings or drawingsare automaticly saved to your online cloud. The are automaticly saved to your online cloud. Thecloud is accesable by iPhone/iPad app or by cloud is accesable by iPhone/iPad app or bywebbrowser. From there you can send your Note webbrowser. From there you can send your Noteto wherever you want; mobile-text, email or cloud- to wherever you want; mobile-text, email or cloud-to-cloud. The Note enables you to keep your to-cloud. The Note enables you to keep yourhandwriting in this digital era. handwriting in this digital era. Find more at savingauthenticity.com Find more at savingauthenticity.com
  • 10. John’s scribbles lotte’s scribble Mary’s personal from college to daddy’s iphone message to john’s onto his cloud emailaccount The Product. The Product. The Product. Note is a motion sensor that tracks your Note is a motion sensor that tracks your Note is a motion sensor that tracks movement and digitalizes your handwriting. movement and digitalizes your handwriting. your movement and digitalizes your The device can be added on to every Bruynzeel The device can be added on to every Bruynzeel handwriting. The device can be added on pen. This makes you able to save and send pen. This makes you able to save and send to every Bruynzeel pen. This makes you any scribble you make. Whenever you start any scribble you make. Whenever you start able to save and send any scribble you writing hit start/stop and when you’re finished writing hit start/stop and when you’re finished make. Whenever you start writing hit start/ hit start/stop again. The writing will be saved hit start/stop again. The writing will be saved stop and when you’re finished hit start/ on your online cloud, saving all your notes with on your online cloud, saving all your notes with stop again. The writing will be saved on one click of the button. one click of the button. your online cloud, saving all your notes with one click of the button. The Service. All your handwritten scribbles, writingsThe Service. The Service. or drawings are automaticly savedAll your handwritten scribbles, writings or drawings All your handwritten scribbles, writings or drawings to your online cloud. The cloud isare automaticly saved to your online cloud. The are automaticly saved to your online cloud. The accesable by iPhone/iPad app orcloud is accesable by iPhone/iPad app or by cloud is accesable by iPhone/iPad app or by by webbrowser. From there you canwebbrowser. From there you can send your Note webbrowser. From there you can send your Note send your Note to wherever you want;to wherever you want; mobile-text, email or cloud- to wherever you want; mobile-text, email or cloud- mobile-text, email or cloud-to-cloud.to-cloud. The Note enables you to keep your to-cloud. The Note enables you to keep your The Note enables you to keep yourhandwriting in this digital era. handwriting in this digital era. handwriting in this digital era. Find more at savingauthenticity.com Find more at savingauthenticity.com Find more at savingauthenticity.com
  • 11. follow Follow Kluun’s notes kim’s notes at nightwriters from AFW2012 De Scheiding, 26 mei 2012. The DKNY catwalk show. Mijn Familie, 28 mei 2012. Loved this dress by R. Lauren.Raymond Kluun.Voor hij zich op het schrijven toelegde, was Van de Kim Feenstra.Klundert actief in de marketing. In 2001 verloor hij Feenstra deed in het voorjaar van 2007 mee aan Contrast, 3 juni 2012. Holland’s Next Top Model, waar ze de hoofdprijs Absolutely fantastic high heels.zijn eerste vrouw Judith op 36-jarige leeftijd aankanker. Hij verkocht zijn marketingbureau, vertrok won. Later in de uitzending bekende Feenstra datmet zijn 3-jarige dochter naar Australië en verwerkte Note turns your analog scribbles into digital ze slechthorend is aan beide oren, door een ongeluk Note turns your analog scribbles into digitalzijn ervaringen in zijn debuutroman Komt een vrouw objects. Your Notes are saved on your own dat ze als kind had. Aan het einde van de race objects. Your Notes are saved on your ownbij de dokter (2003). Meer dan 1 miljoen exemplaren Cloud and from their they can travel all over haalde ze de juryleden over met verschillende poses Cloud and from their they can travel all overgingen inmiddels over de toonbank. the world. en haar catwalkprestaties. the world. Follow Kluun at mynote.com/kluun Follow Kluun at mynote.com/kim
  • 12. follow Follow Kluun’s notes kim’s notes at nightwriters from AFW2012 De Scheiding, 26 mei 2012. The DKNY catwalk show. Mijn Familie, 28 mei 2012. Loved this dress by R. Lauren. Raymond Kluun. Voor hij zich op het schrijven toelegde, was Van de Kim Feenstra. Klundert actief in de marketing. In 2001 verloor hij Feenstra deed in het voorjaar van 2007 mee aan Contrast, 3 juni 2012. Holland’s Next Top Model, waar ze de hoofdprijs Absolutely fantastic high heels. zijn eerste vrouw Judith op 36-jarige leeftijd aan kanker. Hij verkocht zijn marketingbureau, vertrok won. Later in de uitzending bekende Feenstra dat met zijn 3-jarige dochter naar Australië en verwerkte Note turns your analog scribbles into digital ze slechthorend is aan beide oren, door een ongeluk Note turns your analog scribbles into digital zijn ervaringen in zijn debuutroman Komt een vrouw objects. Your Notes are saved on your own dat ze als kind had. Aan het einde van de race objects. Your Notes are saved on your own bij de dokter (2003). Meer dan 1 miljoen exemplaren Cloud and from their they can travel all over haalde ze de juryleden over met verschillende poses Cloud and from their they can travel all over gingen inmiddels over de toonbank. the world. en haar catwalkprestaties. the world. Follow Kluun at mynote.com/kluun Follow Kluun at mynote.com/kim gisele’s drawing peter’s personal onto her personal message to mary’s cloud smartphone The Product. The Product. Note is a motion sensor that tracks your Note is a motion sensor that tracks your movement and digitalizes your handwriting. movement and digitalizes your handwriting. The device can be added on to every Bruynzeel The device can be added on to every Bruynzeel pen. This makes you able to save and send pen. This makes you able to save and send any scribble you make. Whenever you start any scribble you make. Whenever you start writing hit start/stop and when you’re finished writing hit start/stop and when you’re finished hit start/stop again. The writing will be saved hit start/stop again. The writing will be saved on your online cloud, saving all your notes with on your online cloud, saving all your notes with one click of the button. one click of the button. John’s scribbles lotte’s scribble Mary’s personal from college to daddy’s iphone message to john’s onto his cloud emailaccount The Service. The Service. All your handwritten scribbles, writings or drawings All your handwritten scribbles, writings or drawings are automaticly saved to your online cloud. The are automaticly saved to your online cloud. The cloud is accesable by iPhone/iPad app or by cloud is accesable by iPhone/iPad app or by Thewebbrowser. From there you can send your Note Product. The Product. webbrowser. From there you can send your Note The Product. Note is a motionyou want; mobile-text, email or cloud- to wherever sensor that tracks your Note is a motion sensorwherever you want; mobile-text, email or cloud- to that tracks your Note is a motion sensor that tracks movement and digitalizes your you to keep your to-cloud. The Note enables handwriting. to-cloud. The Note enables you to keep your movement and digitalizes your handwriting. your movement and digitalizes your Thehandwritingbe this digital era. device can in added on to every Bruynzeel handwriting in this digital era. The device can be added on to every Bruynzeel handwriting. The device can be added on pen. This makes you able to save and send pen. This makes you able to save and send to every Bruynzeel pen. This makes you Find more at savingauthenticity.com Find more at savingauthenticity.com any scribble you make. Whenever you start any scribble you make. Whenever you start able to save and send any scribble you writing hit start/stop and when you’re finished writing hit start/stop and when you’re finished make. Whenever you start writing hit start/ hit start/stop again. The writing will be saved hit start/stop again. The writing will be saved stop and when you’re finished hit start/ on your online cloud, saving all your notes with on your online cloud, saving all your notes with stop again. The writing will be saved on one click of the button. one click of the button. your online cloud, saving all your notes with one click of the button. The Service. All your handwritten scribbles, writingsThe Service. The Service. or drawings are automaticly savedAll your handwritten scribbles, writings or drawings All your handwritten scribbles, writings or drawings to your online cloud. The cloud isare automaticly saved to your online cloud. The are automaticly saved to your online cloud. The accesable by iPhone/iPad app orcloud is accesable by iPhone/iPad app or by cloud is accesable by iPhone/iPad app or by by webbrowser. From there you canwebbrowser. From there you can send your Note webbrowser. From there you can send your Note send your Note to wherever you want;to wherever you want; mobile-text, email or cloud- to wherever you want; mobile-text, email or cloud- mobile-text, email or cloud-to-cloud.to-cloud. The Note enables you to keep your to-cloud. The Note enables you to keep your The Note enables you to keep yourhandwriting in this digital era. handwriting in this digital era. handwriting in this digital era. Find more at savingauthenticity.com Find more at savingauthenticity.com Find more at savingauthenticity.com
  • 13. Louk Derksmail@loukderks.com06 45 03 64 47 -1- -1-Kevin Corcoranmail@kevincorcoran.nl SING VERTI RDAM06 300 333 14 EN AD I O NG E DEX AM EMIRTRSITT AM E E EIN D VE D ESE NTATI ONING ACAAD ROTTER EN IE PR KO AM M DE EINDEX CADEM WILLE ATIE N i A ora n EN T OO NIevGn Corc PRES MDeEkK & K Dr s n WILouk LE rcora n Co Kevi rks & L ou k De