Visualizing & Interpreting Robert Scoble’s 2010 Web From the User Perspective

Visualizing & Interpreting Robert Scoble’s “Principles of the 2010 Web” From the User Perspective

Objective:

Interpret the principles of the “2010 web” in terms of the every day user experience to guide thinking on how marketing should live, communicate, and provide value online

1. It’s in Real Time The lag between creation and consumption is down to zero. Also, we can share and spread the word about new topics incredibly fast.

2. It’s Mobile Everything we can do on the web we can do on the new generation of smart phones. And we expect the same robust experience when we access via mobile.

3. It’s Decentralized We no longer confine ourselves to one website or portal. We consume, create, and connect on numerous sites designed for specific purposes.

4. It’s in Pre-Made Blocks We can grab content, embed it elsewhere, and build entire pages out of existing modules. Properties begin to exist outside of their original domains.

5. It’s Social All aspects of the web are becoming social and leveraging social elements such as sharing, peer-to-peer recommendation, and social graphs, even traditional properties.

6. It’s Smart Web technologies today aggregate personalized behaviors and analyze meta data around content to provide recommendations and tailor experience intelligently

7. It’s Powerful Infrastructure Back-end technologies are enabling richer, more robust, consumer experiences that raise the bar for content creation online

To summarize “the 2010 web”: 1. Real time 2. Mobile 3. Decentralized 4.Modular 5. Social 6. Smart 7. Powerful The attributes of the 2010 define the consumer experience, setting their expectations for the content they consume and the rules for engagement. Marketers that want to communicate in the web today need to understand these characteristics and provide value that consumers today expect within this framework.