Your SlideShare is downloading. ×
The Hashtag Wedding
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Hashtag Wedding

482
views

Published on

How the pursuit of the most social wedding ever taught me the eight steps to choreographing social engagement.

How the pursuit of the most social wedding ever taught me the eight steps to choreographing social engagement.


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
482
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Hashtag Wedding How the pursuit of the most social wedding ever taught me the eight steps to choreographing social engagement.Kevin Skobac | @kskobac
  • 2. Who am I?+ Kevin Skobac+ VP, Digital + Social Strategy @ SS+K+ 8 years in digital marketing+ Brandeis University alum
  • 3. What is SS+K+ “An integrated marketing and communications agency specializing in social engagement”+ Roots in politics and social action+ 75 people in NYC, DC + Detroit+ Going on 20 years, still private and media agnostic
  • 4. The Work We Do
  • 5. How to choreograph your brand’ssocial engagement to achieve yourdesired results
  • 6. (That’s me on October 14th, 2012)
  • 7. How the pursuit of the most socialwedding ever taught me the eightsteps to choreographing socialengagement
  • 8. 1. Start with a goal2. Identify your target participants3. Educate the audience4. Incentivize participation5. Stimulate reasons to act6. Illustrate the impact7. Participate with your community8. Close the loop
  • 9. 1. Start With a Goal Ang and Kev host the most social wedding ever
  • 10. 2. Identify Your Target Participants
  • 11. 2. Identify Your Target Participants Where they are Where they aren’t
  • 12. 3. Educate the Audience
  • 13. 3. Educate the Audience
  • 14. 3. Educate the Audience
  • 15. Dave Shuto4. Incentivize Participation Mark Ulber Flower girl ......................................................Leah Im The Korean ceremony (Paebaek) with the immediate family to follo during cocktail hour. All guests are welcome to watch but please fe free to continue to mingle, eat and drink during this ceremony. Martha Clara Vineyards | Riverhead, NY October 14th, 2012 Don’t forget to Instagram the wedding! Best Photo wins a prize.Officiant ........................................Rabbi Barry Schwartz #angwedskevMother of the Bride ................................... Kum Jong ImMother of the Groom .................................... Gay SkobacFather of the Groom ................................ Edward SkobacMaid of Honor ............................................... Clara ImBest Man ............................................... Andrew SkobacBridesmaids ..................................... Martine Boursiquot Edna Chen Hilary Goss Noor Mayal Tanayia WashingtonGroomsmen ................................................ Benn Egan Santosh Ganesan Ari Genauer Bruce Greenspan Paul Im Conor Kilroy Dave Shutoff Mark UlbergFlower girl ......................................................Leah ImThe Korean ceremony (Paebaek) with the immediate family to followduring cocktail hour. All guests are welcome to watch but please feelfree to continue to mingle, eat and drink during this ceremony.Don’t forget to Instagram the wedding! Best Photo wins a prize. #angwedskev
  • 16. 5. Stimulate Reasons to Act
  • 17. 5. Stimulate Reasons to Act
  • 18. 5. Stimulate Reasons to Act
  • 19. 5. Stimulate Reasons to Act
  • 20. 5. Stimulate Reasons to Act
  • 21. 6. Illustrate the Impact
  • 22. 6. Illustrate the Impact
  • 23. 7. Participate With Your Community
  • 24. 8. Close the Loop
  • 25. 8. Close the Loop
  • 26. Why I’m Talking About This
  • 27. “#sceneyyc”“Calgary #SceneYYC”
  • 28. A Few Real Examples
  • 29. REGISTER AT GOTTAREGISTER.COMMake a photo. Post it on Instagram. Tag it #ForAll THE DEADLINE IS OCTOBER 9TH
  • 30. Thank You. Kevin Skobac kskobac@ssk.com @kskobac kskobac http://www.ssk.com