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Online Display Advertising Presentation

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Presentation about Online Display Advertising on the Google Display Network (GDN). …

Presentation about Online Display Advertising on the Google Display Network (GDN).
-Why Display Advertising
-Ad Formats
-Website Examples
-Case Studies
-Targeting Features

More at: http://www.netprospect.gr/services/online-marketing/display-advertising

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  • 1. Online Display Advertising by
  • 2. What is…Online Display Advertising? Targeted placement of an advertising message on websites…
  • 3. Online Display Advertising? Why? Increase Awareness Increase Sales Drive Customer Loyalty 85% Reach in Greece Measure Results !!
  • 4. Where, what Ad-Formats ? Text Ads Image Ads on Websites Video Ads on Websites Ads on Mobile Websites
  • 5. Website Examples In.gr Meteo.gr Capital.gr Newsbeast.gr Skai.gr Remember: E-radio.gr 85% Reach In Greece Naftemporiki.gr Protothema.gr Xe.gr Car.gr Fimes.gr Gazzetta.gr Newsit.gr tro-ma-ktiko.blogspot.gr Και πολλά - πολλά άλλα…..
  • 6. Online Display Advertising Examples – Success StoriesExamples Example 1 (Local Play) Example2 (Local Play)Success Stories Jordan Brand (Local Play) Groupon (Local Play) ShoeDazzle (Local Play) Airbnb (Local Play)
  • 7. Target the Right Audience (1)  Contextual Targeting ◦ Ads to relevant web pages (choose Keywords Ads on Pages with those Keywords) ◦ e.g. Targeting golf-related websites if you sell golf clubs.  Placement Targeting ◦ Select Specific Sites  Interest Targeting ◦ Target People based on their Online Behavior ◦ e.g.: Travel ads for travel fans: thats the simple goal of interest categories.  Topic Targeting ◦ Pick a topic (like travel, entertainment, fitness, etc.) ◦ Google will show your ads on groups of quality sites related to that topic
  • 8. Target the Right Audience (2)  Target Demographics ◦ Gender ◦ Age  Remarketing ◦ Show Ads Only to people who have Already visited your Website ◦ Build Remarketing Lists according to Pages Visited  Other Targeting Features ◦ Geography ◦ Language ◦ Ad-Scheduling ◦ Frequency Capping ◦ many – many other targeting features
  • 9. Ready to…….Display your Company… …Effectively Online???
  • 10. You have chosen…….the Right Partner… a Google AdWords Certified Partner

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